Wow, today is a really special day: Jay Kordich's 86th birthday! There must be millions of stories of how Jay has touched the lives of people in enormously positive ways. Here's ours...
Back in the early 1990s when we moved to the Washington, D.C., area, Wendi got a job in Arlington, Virginia. When she walked into work one day, one of the other workers there was absolutely glowing. So, she asked the woman, "Do you have a new boyfriend or something ?!!"

Ever since developing a personal conviction a few years ago that following a raw vegan existence was the best lifestyle for me, I've lived somewhat in conflict with the day-to-day corporate business environment in which I make my living at the moment. As we've directly stated many, many times, we're in the process of changing all of that. But, making such a huge change takes a long time because careers are in many ways very anchoring. We may write more about that process because it's true that going raw (or, really, adopting any kind of diet outside of what most other people eat) can lead to significant changes in your life. Between Wendi and me, I think we've gone through pretty much all of them, and there's certainly value and relevance in sharing most of those things here. Today, though, I thought I'd share what I call my "$75 Salad Story."
In the business world, "networking" is among the more prevalent activities anyone does. It's pretty much always going to involve food , right? It's always a breakfast briefing, meeting a client over lunch, or attending a dinner party (complete with a cocktail hour). ?The deck is more or less stacked against you at these things because, let's face it, they're usually set up to provide what most people perceive as a pleasant experience. And, quite often, that means a certain degree of culinary decadence / indulgence -- invariably at venues that have never heard of raw chocolate or raw apple pie (which, to me, is 10x more appealing and exciting than the ubiquitous "chocolate fountain").
Read more: Jim's $75 Salad: Staying Raw @ Haute Cuisine Destinations
Today I answer the second part of a letter Jim received from a Pure Jeevan member who was seeking advice about her daughter who has decided to become a vegetarian. Rather than quote parts of her letter, I'll summarize the questions (because they are general questions that we hear a lot and our answers are given for everyone, not just the individual who sent the most recent letter).
1) I don't have a lot of money for all the produce and kitchen appliances, so how can I eat a healthy diet2) I live with others who don't eat the same diet, so how can I possibly make this work
Read more: Financial Stress and Group Living Concerns (Part 2 of 2)
For some odd reason, I've had the privilege of "doing Thanksgiving" with a lot of different friends and families over the years. Because of this, and of course just from talking with others and reading things others have posted, I'm fairly certain that Thanksgiving means different things to different people.For some, it's their favorite annual holiday and fills them with joyous memories of Thanksgivings past and incredible anticipation of Thanksgivings to come. Some historian friends of mine seem fascinated by the historical aspects of the holiday -- the whole story of the pilgrims, etc. On the other end of the spectrum, I've actually encountered a few people who take offense at the very idea of this holiday (and they've got some convincing reasons to protest the wider celebrations)!
While all holidays are certainly "food-centric" by tradition, it's arguable that no other holiday (at least here in America) can match Thanksgiving's reputation in terms of feasting. It's kind of funny when you think about it because many holidays (or, "holy days") are actually traditionally observed by abstaining from food. So, there are fasts, and feasts. I think the majority view, based on my own sampling of various friend and family traditions, seems to be: It's mostly about having a huge meal. Yes, there is certainly an undercurrent of being thankful out there. A few families I've been with have had traditional, almost ceremonial, activities that went along with the meal (e.g., going around the room, taking turns stating what you're grateful for).
To help keep all of you inspired, we ve asked some
remarkable individuals to share their raw food stories with you. Enjoy!
Today is the beginning of the second three-day focus on the attributes of a different Goddess who is most worshiped during the Hindu celebration of Navratri. She is Goddess Lakshmi, bringer of wealth and good luck. Let's focus on the idea of wealth. When we first hear the word, many of us think about monetary wealth. However, there is a much deeper meaning ... that of abundance. Feminine energy has the ability to bring forth, to birth, abundance that is beyond the imagination, in every aspect of our lives. Female energy is fertile, able to create a beautiful life and future, shine forth and bring wisdom into view, all with grace and beauty. All of these are attributes of Goddess Lakshmi, qualities we all have within us. Qualities I celebrate within myself and within all of you (male and female, alike).
End of Day 3:
Jim here... Just a brief, fun post for the weekend... We just saw the movie Scott Pilgrim vs. the World a few days ago. ?It's a great movie, for many reasons. But, vegans will get a real kick out of one scene involving a character named Todd Ingram, who has super powers. ?Why? ?... Because he's a vegan! ?We won't spoil the scene, though. But, if you're a vegan, or know a lot of vegans, you should get a pretty good laugh from this! I think they nearly had to throw Wendi and me out of the theater, as we were laughing so hard (especially Wendi). ?Enjoy. :-)
Recently, the wife of a friend of ours decided that she wanted to lose 20-25 pounds. As far as we know, she follows pretty much a "Standard American Diet." We've heard that she doesn't care for red meat, but she does eat other meats, plus a good deal of dairy (which, we believe, she regards as a healthy food choice). She's apparently tried a number of exercise regimens, and a few fad diets, with no luck on losing these 20-25 pounds. (Frankly, we haven't seen her many times, but would not have guessed that she had 25 pounds to lose. But, we'll save "self image" as a topic for for further posts.) In any case... Frustrated, she decided to see a hypnotist!
Our friend accompanied his wife to the initial consultation. He said it was actually interesting. The hypnotist basically sits you down and walks you through some fundamental psychology, demonstrates a few of the primary principles of suggestion (e.g., showing you how easy it is to, say, imagine the sourness you would experience when biting into a slice of lemon), and then lays out how the program works.
One reason I keep going on and on lately about raw desserts and raw ice creams is best conveyed with an example. ?Here are the ingredients in Cool Whip, a commonly available whipped topping:
- water
- hydrogenated vegetable oil (coconut and palm kernel oils)
- high fructose corn syrup
- corn syrup
- skim milk
- light cream
- less than 2% of:
- sodium caseinate
- natural and artificial flavors
- xanthan and guar gums
- polysorbate 60
- sorbitan monostearate
- beta carotene (color)
Wow, I had a chemistry set in 5th grade that had a lot of things that sounded like some of those items. It's actually mind-boggling to envision the industrial processes necessary to produce everything on that list -- not that it's entirely possible to do so. After all, among the list of ingredients are "natural and artificial flavors." Ever wonder what, exactly, those are?
Read more: Natural and Artificial Flavors, and a Raw Whipped Cream Recipe
My nine days of mono meal eating are over! I'll write about the final day tomorrow.
April 14, 2008
Today I have even more energy. My tongue is coated more, however. It s not horrible, but it s definitely less red and more of a light pink. My eyes have continued to feel dry and my eyelids are heavy. What causes that, I wonder? My nails are whiter and harder, but they still break and rip when I m working around the house.
Today we're running another installment of our "Thankful Thursday" series. This time, we're especially thankful ... for YOU, the Pure Jeevan family! Who'd have thought, less than two years ago when launching this blog, that we'd make thousands of connections with others looking for inspiration on their raw food journey !!? It's simply astounding -- and we're still actually "just getting started."
As always, we're thrilled to provide information and inspiration. It's counter-intuitive, when you really consider it; "raw foods" may be just two simple words, yet there always seems to be more and more to talk about, more people to interview, more success stories to highlight, more recipes to contribute, more tips and tricks to share, more personal reflections to offer.
Read more: Thankful Thursday: Pure Jeevan Asks for Your Help!