I suppose that, when you buy more produce than the average consumer, you come to observe a thing or two about that produce. We can't say for sure that our assertion is 100% true, but it sure does seem true to us. You see, we've noticed that produce we purchase at farmers' markets tends to keep longer than store-bought. Give it a try yourself, and see if your produce stays fresher longer!
Of course, there are many other benefits to shopping at farmers' markets. Aside from the produce being able to stay fresh longer, you're getting it in a much fresher state than store-bought. So, the things you eat first will be "extra" fresh tasting.
Read more: Produce Buying Tip: Farmers' Market Produce Lasts Longer!
To keep all of you inspired while we are away, we've asked some
remarkable individuals to share their raw food stories with you. Enjoy!

Ever since developing a personal conviction a few years ago that following a raw vegan existence was the best lifestyle for me, I've lived somewhat in conflict with the day-to-day corporate business environment in which I make my living at the moment. As we've directly stated many, many times, we're in the process of changing all of that. But, making such a huge change takes a long time because careers are in many ways very anchoring. We may write more about that process because it's true that going raw (or, really, adopting any kind of diet outside of what most other people eat) can lead to significant changes in your life. Between Wendi and me, I think we've gone through pretty much all of them, and there's certainly value and relevance in sharing most of those things here. Today, though, I thought I'd share what I call my "$75 Salad Story."
In the business world, "networking" is among the more prevalent activities anyone does. It's pretty much always going to involve food , right? It's always a breakfast briefing, meeting a client over lunch, or attending a dinner party (complete with a cocktail hour). ?The deck is more or less stacked against you at these things because, let's face it, they're usually set up to provide what most people perceive as a pleasant experience. And, quite often, that means a certain degree of culinary decadence / indulgence -- invariably at venues that have never heard of raw chocolate or raw apple pie (which, to me, is 10x more appealing and exciting than the ubiquitous "chocolate fountain").
Read more: Jim's $75 Salad: Staying Raw @ Haute Cuisine Destinations

We're going to be running the above banner for a few days as we bring you highlights of the raw food scene in the beautiful Florida Keys.
In all of our discussion of immune-building lately, we remembered today that we left out one enormously important item that should be present in anyone's "healing toolbox." That item is, of course, laughter. What better time than a "Fun-Filled Friday" to celebrate the healing power of humor!
Years ago, we'd heard a remarkable story about a man who had cured himself of a terrible disease using laughter as his "medicine." According to the story we heard, the man checked himself into a hotel and just watched Marx Brothers comedies for hours on end, and was eventually cured.
Jim here again... So, instead of Episode 1 of "Know Your Food," we present Episode 0.5, which documents the high drama of launching a video blog. Quite intense, my friends... Recall yesterday's installement -- when we captured the initial moment of inspiration in our library? Well, today's installment is a "confession cam" one, just like you see on every reality TV show ever produced.
The question is: Will we EVER actually launch our nutritional web show? Stay tuned...
Read more: Pure Jeevan Nearly Launches New Series. See Episode 0.5.
Just a few brief thoughts for you this Weird Wednesday...
Of all the species on this Earth, it's weird that no other animals besides people cook their food. Similarly, of all the species on this Earth, it's weird that no other animals besides people drink the milk of other animals.
Welcome to Episode FIVE! Today we're focusing on our old friend the WALNUT. Since it's officially fall, walnuts are in season right now. What better time to enjoy one of nature's tasty, heart-healthy treats?
Some health/nutrition summary info: Walnuts provide a great source of protein, fiber, B vitamins, Vitamin E, anti-oxidants to help prevent cancer, and Omega 3s to help your heart and vascular system. They also help lowering your cholesterol and blood pressure, and contain numerous beneficial amino acids and polyphenols (compounds linked with reduced risk of heart disease and cancer).
I've been holding on to some things to share here on the blog, and today feels like a good day to share this particular inspirational gem, below. I hope it speaks to some of you in a way that brings about a deeper love for yourself. Many times I have a feeling, based on emails I receive, that I love some of you more than you love yourselves (and I deeply love all of you). That's okay, though. Your time will come to blossom into the self-loving individual that you know you are at your core. Perhaps today what I share will trigger a deeper sense of self-love for you, as it did for another friend.
Back in October, a friend in an online raw community sent me a message about how she was having a tough time with cravings. I responded to her, as follows:
... You CAN do it, too! For me, it took finally loving myself to make the change. I had to KNOW that NOTHING was going to stop me from loving myself. And loving myself meant never putting harmful things into my body EVER AGAIN! So, once I made that decision, I moved forward. I'm not saying I didn't have cravings, but I loved myself through them! ...
Many times in the online communities, the messages you share with others will also be read by individuals stopping by the pages of your friends. That was the case with what I wrote, above. I received a lovely message from another friend in that community, who had read the message I left for someone else. Here's what she wrote to me:
Today we welcome Devaki, the yoga instructor at Peaceful Valley Ashram, for another episode of Pure Jeevan s Makin? It Monday ?Guest Raw Chef? edition. In this episode, Devaki demonstrates how to make raw Cabbage-Mango salad. We ate the salad shown just after shooting the video. It was quite tasty and refreshing! Here s the recipe:
Read more: Devaki Makes Cabbage-Mango Salad on Makin' It Monday "Guest Raw Chef" Edition
Jim here... It's been nearly half a year since we posted a long meditation on living patiently, noting the unique, sometimes-at-odds dovetail that exists between (1) experiencing the zen of patience and (2) living the electrically charged life of raw foods. While we're STILL living with the same patience we talked about, I have to admit there have been times when we've been in not-so pleasant touch with some real frustration about getting our home sold and finally moving on to all of the exciting stuff we have planned for us and for you.
Wendi and I are absolutely ecstatic about taking our raw foods message to the next level -- and not just "next level" meaning more a few more blog posts and videos, but a true quantum leap in terms of our immersion into this world and commitment to advocating the lifestyle. It just gets a little tough, even when practicing patience, to be kind of stuck in the starting gate.
Read more: Pure Jeevan Heads Out of Town: Raw Roadtripping Vids to Come!