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Jim here... A few months ago, I'd posted an article here on the topic of Cognitive Dissonance. This theme seems to crop up from time to time in questions people ask about the raw foods lifestyle. For example, one new raw fooder recently posted a question in a raw foods forum asking whether other raw foodies had reached a place in their lives at which things changed so much that they felt as though they were living a contradiction. Because this struck home for me, I'd like to reiterate my response, somewhat edited, below.
Okay, we promise that, once the "Know Your Food" series normalizes (hopefully by next week), we'll be posting daily 3- to 4-minute segments, not these gargantuan bandwidth- and free-time-hogs! But, it's a decent 8 minutes of solid entertainment (kind of/sort of). So, hope you enjoy. We call this "Episode 1 (sort of)." You'll see why. Includes a few bonus minutes of discussion on goals & synchronicity.
As you saw, we didn't air the entire APPLE show. So, a few notes are in order:
We don't always announce birthdays of friends and family here. But this particular individual is an integral part of the raw food community and we want you all to meet her!
Today is the birthday of the radiantly beautiful Penni Shelton! For those of you who don't know Penni, she's an incredible woman; she's got a heart of gold and is filled with love and compassion. She has been a loving friend of Wendi and member of the Pure Jeevan family for a very long time.
Read more: Penni Shelton: Raw Food Community Builder and Supporter!
You know about raw foods, I know about raw foods, and we both know people who know about raw foods. It seems like more and more people know about this lifestyle than ever before -- and that's absolutely true! But, it's still true that, on the whole, the average person on the street knows almost nothing about it. As such, if you're a raw foodist, you often find yourself in situations in which you're explaining it to people. (Obviously, as raw foods bloggers, we're more than happy to do so, of course!)
Amid all of these explanations to new friends and new readers, it's not too uncommon to hear people scoff at the idea in one way or another. Common objections include things like:
Let me take you down,'cause I'm going to
Strawberry Fields.

The raw food movement isn't creeping along anymore! Just recently I wrote that Angela Stokes was interviewed by CNN about her miraculous weight loss on the raw food diet. Well, today the shining star for the raw food community is none other than Philip McCluskey! He was a guest on CBS's nationally syndicated show called "The Doctors." Philip, if you don't already know, is down 200 pounds and his entire life has changed on raw foods. Like so many others, he is actively spreading the word about raw foods and health.
I don't watch TV, but we do have a television set for watching occasional DVDs. So, I planned on turning the set on and actually watching TV for the first time in I don't remember how long! However, I turned it on and realized I don't even know on what channel CBS is located. I tried to flip through the channels, but our TV doesn't automatically let you scan through channels for some reason. So, I was manually pressing and entering numbers into the remote control, but never found the correct channel. I'm sure I didn't miss it, however. In this community, we're all about supporting each other and spreading the word about raw foods and health. I am certain that within a few hours there will be a video up on YouTube of Philip's shining moment on CBS. Once it's available, I'll edit this post and include the video!
Read more: Philip McCluskey and Raw Food Diet on CBS's "The Doctors"
Pure Jeevan hosts the Pittsburgh Raw Food Meetup this Sunday, November 2, at 3:00 p.m.! Click here for details and a map link. We hope you can make it. We'd love to spend time with you!
Below, we have included the original comments from this blog post. Additional comments may be made via Facebook, below.
Jim here... We're at an interesting juncture here at Pure Jeevan. For the moment, we're still living a little more "in the box" than we plan to in the near future. One example of this is my personal excitement about Fridays. Oh, I suppose Fridays will always seem special to me somehow. But after years of the corporate routine, Friday remains the most welcome weekday.
Friday signifies the end of the five-day stretch during which most people do whatever they happen to do to pay the bills, to keep (raw!) food on the table, and a roof over their heads. While I know of and admire many people for whom the work week is generally meaningful and rewarding, I suspect that the majority of people go through it simply for the money. Sure, many "like" their job (or, perhaps more aptly, "don't hate it"), but I have met too few who absolutely love their jobs. (Come to think of it, I've met quite a number who actually do hate their work!)
Read more: TGIF!, and a Recap of Major Pure Jeevan Activities
To help keep all of you inspired, we ve asked some
remarkable individuals to share their raw food stories with you. Enjoy!
Wow, today is Day 7 of the Big 2010 Tour! So far, Wendi and KDcat have spent three days on a train and three more in Portland, Salem, and Corvallis. We still have plenty of content to post from those, including a good deal of video (once I'm able to edit that). For now, let's look at some pics and talk about their second stop, Salem!
Prior to leaving, Wendi & KDcat (let's just say "W&K" from here on out, okay ) stopped at People's Co-Op in Portland for supplies. As much as they loved Portland, they weren't very impressed with the co-op there, as compared to the one we have in Pittsburgh. However, in fairness, they were told that it's still a "young" co-op. Still, it's surprising to me that Portland wouldn't have an enormous one. However, it could very well be that there is not as much of a need there, in an area in which organics are much more accepted. Here in Pittsburgh, one could argue that our co-op thrives because organics are largely scoffed at by other retailers. Interesting, eh?
(By the way, are people on the west coast really as laid back as everyone says Wendi got into a bit of hot water for filming inside another co-op! Here in Pittsburgh, I doubt anyone would care if you set up a movie set in our co-op. No charges were filed, thankfully.)
Read more: Seeing Salem's Shops, Stores, and Super-cheap Supermarkets Spawns Smiles
Jim here... A few months ago, I was in our local food co-op's juice bar. I'd ordered an apple juice and had cringed when I saw the barista chop up four Granny Smiths and nonchalantly toss the whole lot, seeds and all, into the juicer. That juice was for someone else. So, when my order came up, I politely requested that he cut the seeds out -- a request he reluctantly granted, although not without showing considerable annoyance. My thinking was: Hey, those seeds contain cyanide! Why would I want to consume that, even in small amounts
But then... Have you ever known anyone who died from eating apple seeds? ?I know I haven't. Also, after mentioning this to a few people I know, I found that a number of them regularly ingest apple seeds. And, well, they're still living. So, is there any truth to the rumors? And, should we be concerned at all about this?
Read more: Should You Juice the *Whole* Apple, Seeds and All?