Know Any Literary Animal Lovers?

Hi there PureJeevan readers! We wanted to let you know that Jim's new novel CHROO is available on Amazon. It's a crazy adventure involving a billionaire heiress, her Chihuahua BFF ("Chroo") and a host of human and animal characters. Find out more on Amazon! Here are some links:




Jim here again... What do you think of that montage of vintage cigarette advertisements ! Knowing what we now know about cigarettes, it's tough to believe that such ads could have existed only 50 years ago, but the campaigns were real. Did doctors actually see no harm in cigarettes? Were there no pulmonary specialists back then who thought that habitually inhaling smoke might not be such a healthy idea Who knows... ?As I like to believe when it comes to doctors, even though they're quite oblivious to the harmful effects that chemicals have on our bodies, they do seem to mean well (in their own deluded ways). So, I don't hold it against them so much as I now hold it against individuals to think for themselves and challenge healthcare practitioners.

In any case, whether or not there is an advertising campaign attached to a new consumer product, it stands to reason that when a product is introduced into the marketplace, manufacturers should have a responsibility to ensure that the product is safe, and consumers should likewise have a reasonable expectation that the product is safe. Only, it doesn't always work that way, does it?

On this Thankful Thursday I am feeling especially thankful for the Internet. Without the Internet I wouldn't be able to learn as much as I've learned about raw foods in such a short period of time. The Internet has connected me with people from all over the world who are also interested in natural health and raw food living. I am part of a larger community, one that would never exist without the Internet.

So, today I am especially thankful for the Internet. What are you thankful for today?

Let me take you down,

'cause I'm going to

Strawberry Fields.

As Pure Jeevan blog readers probably know, we're big fans of running ongoing series. A good blog can never have too many, really. So today we mark the official kick-off of another super series. We're calling these articles "Pure Jeevan Guides."

Guides to what , you may ask. Well, to various topics of interest to raw foodies, of course!

Sorry for the strange behavior of this site over the past few weeks, friends. As a former professional web programmer, and always a?bit of a mad hacker, I'm usually really great at keeping the web end of Pure Jeevan running very smoothly.

But, this is a Wordpress blog -- and so you have things like plugins and widgets and themes and updates, all interacting (and sometimes conflicting) with one another. I've noticed lately that this blog home page has developed all sorts of peculiar issues, not the least of which is a very slow-loading tendency.

What fun do you have planned for yourself today, this weekend, or sometime in the near future? If the idea of having fun feels a bit foreign to you, then we sure are glad you found our blog. We'd love to encourage you to have some fun every day, but to especially have extra fun on the weekends (or whenever you have a couple of days off in a row).

What makes the weekends so special? For most people the weekends are a time when your schedule isn't dominated by weekly work commitments. It's a time when you can (no matter how busy your life is) probably arrange your days the way you'd like. So, why not arrange some time for fun? If you can manage it, try to arrange an entire weekend of fun for yourself!

Today we welcome Melissa Sokulski from BirchCenter.com and FoodUnderFoot.com for another episode of Pure Jeevan's Makin' It Monday "Guest Raw Chef" edition. In this episode, Melissa demonstrates how to make raw tortillas (this recipe uses a dehydrator). You'll be amazed at how pliable these tortillas are!!

Driving to work today, we noticed that McDonald's has launched its latest product aimed at the health-conscious demographic. In case you haven't heard, you can now purchase fruit smoothies at Mickey D's! Sounds like real progress, right? Well, let's take a closer look and see if they're really as healthy as they sound.

McDonald's is not exactly known as a healthfood destination. After all, a typical lunch at the Golden Arches these days might well include something like an Angus Bacon & Cheese, Large Fries, and a Large Coke. ?Together, that's 1,600 calories, 64 grams of fat, and 2,400 mg of sodium, 99% of which is from highly cooked, highly processed, non-organic, factory-farmed, nutrition-barren source materials . (Add on another 75 calories and 550 more mg of sodium if you plan to go through, say, five packets of ketchup along with those fries.) (Source) And, some people eat that daily!

This morning as I was driving from the beautiful Carnegie Mellon University campus to a business meeting outside the city, I had to take a detour at one of Pittsburgh's many bridges. It was a little frustrating because I had hoped to arrive at my destination early enough to grab a green tea at a coffee shop. But, these little delays happen. I'm glad this one did, though, because I soon passed a small yoga studio (called Pratique) where an interesting window decal hangs. It reads: "Yoga is my health insurance."

Many kudos to the clever people at Pratique who apparently crafted this catchy and spot-on message. While this is a raw foods site, not a yoga site, the message is equally apropos here. It essentially means, in my view, that we all have the opportunity to profoundly affect our own health and well being.

In our family, we're currently facing the realistic prospect of taking a literal approach to this concept, dropping formal health coverage! Quite literally, we feel that maintaining a health plan is (almost) a complete waste of money. I'm not posting this to start a debate as to whether those who follow a healthy diet should or should not buy into a plan. (I know all of the related arguments already: Yeah, but what if you cut your arm and need stitches Save that for Facebook or, at least, some other time.) I'm more concerned with reiterating one of our key messages here at Pure Jeevan -- our unwavering ?conviction that physical health and diet are tightly connected. Wendi knows this, I know this, our child knows this, YOU know this... But why doesn't everyone acknowledge it?

Here they are!! Images from the 3-Day Raw Food Spiritual Ashram Retreat! There were more taken by the ashram staff; once they are sent to me, I'll include those, as well.

Page One: Guests

Page Two: Raw Food

With this video, Pure Jeevan concludes coverage of the 2009 Raw Spirit East festival. We started off two Fridays ago covering raw food chefs, then moved on to raw lifestyle speakers and philosophers. The final piece of the gourmet raw pie would have to be the festival ambience, which is somewhat tougher to capture in a short video. But, I think this video does a reasonable job of conveying a lot of the scene "beyond the food." (But even if it doesn't, how many times do you get to see Charles Balcer hula-hooping on video )

Enjoy the video (and pics, below, too)!