Know Any Literary Animal Lovers?

Hi there PureJeevan readers! We wanted to let you know that Jim's new novel CHROO is available on Amazon. It's a crazy adventure involving a billionaire heiress, her Chihuahua BFF ("Chroo") and a host of human and animal characters. Find out more on Amazon! Here are some links:




Wow, what an amazingly informative week here at Pure Jeevan. We've been featuring some great "My Raw Story" installments focusing on diabetes reversal via raw foods (and have more to come!). We've also been actively trying to encourage you to step forward and join the movement to reverse diabetes naturally.

Why are we dedicating an entire week to diabetes?

  • 8% of the US population has diabetes. That s 23.6 million adults and children. 17.9 million are diagnosed. 5.7 are undiagnosed.
  • There are 57 million people with pre-diabetes in America. That s 19.3% of the population!
  • Heart Disease & Diabetes: Adults with diabetes have heart disease death rates about 2 to 4 times higher than adults without diabetes.
  • ... and MANY more alarming statistics. See our diabetes page for more!

Many individuals have no idea that diabetes can not only be reversed via a raw food diet, but a person's life can be filled with health and vitality again. This Saturday, April 25 (Wendi's birthday!), is Reversing Diabetes Naturally Awareness Day. Together, we can spread this important and life-changing news.

Today is my birthday!!! I have always loved birthdays---my own, as well as those of my friends and family members. Some people don't make a big deal out of birthdays, but I think they are super special! For me, celebrating a birthday isn't about the cake and presents; it's about the focused attention that is given from one person to another.

I received an email from one of our lovely Pure Jeevan family members. Joanne is subscribed to our mailings and she received the ice cream cake recipe I had created for Jim back in January. Well, take a look at what she did with the recipe! It's LOVEly!

Hi Wendi!

I took Jim's birthday cake recipe to the next level.

It's day three and all is going okay. I seem to have a bit more energy since it's not all being sapped trying to digest complex meals. The last time I did mono mealing, I received countless emails from Pure Jeevan members who were concerned I was doing something unhealthy. Eating simply for nine days, however, is not unhealthy.

Did you know the body doesn't need a full range of vitamins and minerals at each and every meal? Somehow many of us were taught that each meal needs to be a complete balance of vitamins, minerals, proteins, fats, carbohydrates and that just isn't the case. What the body needs is a well-rounded diet, overall, to be in a balanced state. If, over the span of a month or two, you've consumed a variety of fruits, vegetables, nuts, seeds, and sprouts you will find that you've met just about all of your nutritional needs.

Ever since developing a personal conviction a few years ago that following a raw vegan existence was the best lifestyle for me, I've lived somewhat in conflict with the day-to-day corporate business environment in which I make my living at the moment. As we've directly stated many, many times, we're in the process of changing all of that. But, making such a huge change takes a long time because careers are in many ways very anchoring. We may write more about that process because it's true that going raw (or, really, adopting any kind of diet outside of what most other people eat) can lead to significant changes in your life. Between Wendi and me, I think we've gone through pretty much all of them, and there's certainly value and relevance in sharing most of those things here. Today, though, I thought I'd share what I call my "$75 Salad Story."

In the business world, "networking" is among the more prevalent activities anyone does. It's pretty much always going to involve food , right? It's always a breakfast briefing, meeting a client over lunch, or attending a dinner party (complete with a cocktail hour). ?The deck is more or less stacked against you at these things because, let's face it, they're usually set up to provide what most people perceive as a pleasant experience. And, quite often, that means a certain degree of culinary decadence / indulgence -- invariably at venues that have never heard of raw chocolate or raw apple pie (which, to me, is 10x more appealing and exciting than the ubiquitous "chocolate fountain").

A while ago, I received an email asking whether I had any thoughts on how old or young a person needs to be in order to benefit from a raw food diet. Yes. Yes, I do have thoughts on that! Lots of thoughts! ... Here goes:

The easy answer, of course, is that people of ALL ages can (and should) benefit from raw foods. I can assert with confidence that, for most people, increasing your intake of raw fruits and vegetables will likely bring about positive changes to your health, regardless of your age, dietary habits, or current state of health. (Naturally, reducing or eliminating the "bad" things is also paramount.)

To keep all of you inspired while we are away, we've asked some

remarkable individuals to share their raw food stories with you. Enjoy!

Welcome to Makin' It Monday, Guest Raw Chef edition. Today, Dave Sokulski of www.BirchCenter.com and www.FoodUnderFoot.com gets a little silly while making some delicious raw cacao treats! Enjoy the video:

It's a beautiful day here. The sun is actually shining enough through the clouds to soak up some of its lovely rays. It feels so good. What a great way to start the weekend! We have no set plans, other than a trip to the local food co-op and a visit from the bunny. If the weather continues to be this nice, maybe we'll take the puppy over to the park and spend the afternoon enjoying the sights, smells, and sounds of Spring.

One reason I keep going on and on lately about raw desserts and raw ice creams is best conveyed with an example. ?Here are the ingredients in Cool Whip, a commonly available whipped topping:

  • water
  • hydrogenated vegetable oil (coconut and palm kernel oils)
  • high fructose corn syrup
  • corn syrup
  • skim milk
  • light cream
  • less than 2% of:
  • sodium caseinate
  • natural and artificial flavors
  • xanthan and guar gums
  • polysorbate 60
  • sorbitan monostearate
  • beta carotene (color)

Wow, I had a chemistry set in 5th grade that had a lot of things that sounded like some of those items. It's actually mind-boggling to envision the industrial processes necessary to produce everything on that list -- not that it's entirely possible to do so. After all, among the list of ingredients are "natural and artificial flavors." Ever wonder what, exactly, those are?

Yesterday's smoothie was superlatively tasty, eh? It was clearly something out of Elvis' more energetic younger years, I think. You're probably wondering: "How does one follow an Elvis smoothie?!" I know ... it'll be tough to do.