Know Any Literary Animal Lovers?

Hi there PureJeevan readers! We wanted to let you know that Jim's new novel CHROO is available on Amazon. It's a crazy adventure involving a billionaire heiress, her Chihuahua BFF ("Chroo") and a host of human and animal characters. Find out more on Amazon! Here are some links:




There's a peculiar yet recurring kind of argument I get from a number of people from time to time when the subject of diet or health arises. Basically, it goes like this: "Yeah, all of those vegetables and exercise might be good for you, and all of that meat and fried food I eat might be bad for me, but what if you get hit by a truck tomorrow "

This sort of perspective is interesting to me for at least two major reasons.

This weekend is all about having fun! We'll be working on the menu for the upcoming 3-Day Raw Food Spiritual Ashram Retreat that I've organized for the end of May. What does it mean to work on the menu? Well, it means I'll be making and sampling all kinds of gourmet raw food dishes this weekend!

Pure Jeevan is hitting the road? this weekend, heading to Chicago for some super-double-secret raw business stuff, returning late Monday. (Can't discuss it yet, but it's raw food related and ultra-cool. We'll get to it in due time, I promise.)?

Actually, it's going to be quite an interesting trip, as we have some very serious, very intense work to do in Chicago over the entire weekend, but we're not sure yet whether it'll be Wendi doing the work or me! It all depends on how Wendi feels -- and with Lyme, you just never know. So, one of us will be busy, the other largely free to explore the windy city with KDcaT and Th' Jooge.

Jim here... Recently, a commenter on this blog, Lannette, mentioned being a cardiac rehab nurse. For some reason, reading this set my wheels spinning in various directions, among them onto the topic of meat consumption in the world. To begin, I'd like to recap something I'd said in response to her:

... it *astounds* me how people joke about heart health where I work. People around here routinely return from medical exams and actually adopt rather mischievous grins when they reveal how high their bad cholesterol levels are. It's like they're saying, "I know meat and dairy are bad for me, but I'm going to keep on eating it anyway. Isn't that funny ??!!!" Ummm, no. It's sad. They laugh it off as though there could be no possible future reckoning for them. It's reminiscent, IMHO, of Dr. Viktor Frankl's book "Man's Search for Meaning," in which he describes a psychological phenomenon he termed the "delusion of reprieve." For anyone unfamiliar w/ that, the term describes the phenomenon via which those faced with certain death (or near certain death) mentally construct some way out of it. They are deluded into believing that they'll have a reprieve from the inevitable. So, it's exactly the same to me -- these people see the heart attacks coming. They simply refuse to do anything about it, refuse to change their habits, deny what their blood work says to them. Why? Because they think "I'll be okay. Sure, this leads to heart disease in most people, but not in *me* because I'm a strong guy, I'm macho, I'm not as fat as some other person here, etc." Mostly, it's the meat, I think. It's got a powerful hold on our society...

So, today I wanted to write a little bit on the topic of meat consumption. This is an enormous issue, in my opinion. If you're reading this, it likely means you're already at least a vegetarian, so I do not need to quote you any saddening statistics on the horrors of the meat industry. In fact, before writing this, I decided to visit the PETA web site quickly in order to glean a few slaughterhouse facts. But, in no time, I became markedly depressed, so I'll largely avoid focusing on specific negative imagery here.

Jim here... Here's an interesting way to finish out the week: Today just happens to be my one-year "rawniversary." That's right, for the past full year, I've existed as a 100% raw food vegan.

Sure, I'd been "high-raw" for a couple of years prior to September 18, 2008 -- and it was during those high-raw years when the bulk of my weight came off and when I kissed prescription meds goodbye (I'd been on powerful beta-blockers for my heart and blood pressure).

On special Mondays, you sometimes see a regular feature here on Pure Jeevan's blog called Makin' It Monday. We always have so much fun doing this series, and it's been a huge hit both here on our blog and on YouTube.

We thought of a way to make the special Mondays even more special! Guess how? By seeing YOU in our Makin' It Monday raw food recipe videos! So, here's an open casting call for anyone in the Pure Jeevan family (that's you!) adventurous enough to prepare a raw food recipe on video to be featured in our Makin' It Monday series!

Jim here... I'd like to quote a poem today. It's called "the lesson of the moth" by Don Marquis. It's from his "archy and mehitabel" series, published in the 1920s. If you're unfamiliar with the series, archie is a cockroach who types poems (in all lowercase, without punctuation) by jumping onto the keys of a typewriter. Here's the text:

i was talking to a moth

I realize we keep teasing everyone with vague yet bold talk of some new rawsome health frontier we're pursuing. We'll definitely get to discussing all of that later this year sometime. ?In the mean time, though, we may occasionally run an article or two that reflects a bit of our experimentation.

Lately, Wendi and I have been drawn to a similar style of eating -- although for different reasons. ?You see, we've both been on a real kick to simplify lately. For Wendi, this reflects more of an intuitive response to her diet. For me, it's more of a response to all of the experimentation I spoke of.

Jim here with another intriguing installment of Weird Wednesday.Look, I'm a hugefan of gigantic, mondo salads. If you (well, not raw foodists but most SAD-diet Americans) were to visit our house at lunch time, you'd likely think that the individual salads on our table are as big as the salads bowls put out for entire families (for those few families, relatively speaking, that serve any salad at all these days, that is).

Seriously, when I have enough prep time, I like to pile 'em high with organic green leaf (though I'll take red leaf or romaine frequently), tomatoes, carrots, onions, peppers, apple slices, pepitos, sunflower seeds, raisins -- basically everything but the kitchen sink.

Okay, we promise that, once the "Know Your Food" series normalizes (hopefully by next week), we'll be posting daily 3- to 4-minute segments, not these gargantuan bandwidth- and free-time-hogs! But, it's a decent 8 minutes of solid entertainment (kind of/sort of). So, hope you enjoy. We call this "Episode 1 (sort of)." You'll see why. Includes a few bonus minutes of discussion on goals & synchronicity.

As you saw, we didn't air the entire APPLE show. So, a few notes are in order:

In Part 5 of this 5-Part series, Wendi talks with Leela Mata about meditation and diet. After discussing what meditation is and why people practice it, Mata Ji talks about diet and its effects on the mind. She then gives a brief explanation of how to meditate for those who are new to the practice, and demonstrates how to use a simple mantra (word or phrase) to aid in entering a meditative state.