Know Any Literary Animal Lovers?

Hi there PureJeevan readers! We wanted to let you know that Jim's new novel CHROO is available on Amazon. It's a crazy adventure involving a billionaire heiress, her Chihuahua BFF ("Chroo") and a host of human and animal characters. Find out more on Amazon! Here are some links:




I've been back from the Raw Spirit Festival for about five days, now. The first few days I couldn't stop crying. I have a lot to share with all of you, maybe more than you'll want me to share. While away some pretty amazing healing took place. I found myself lifted out of the past and delivered to the future, in a way. I am here, whole, and aligned with who I am on all levels.

Pure Jeevan means Pure Life (or Total Life). Raw food is only part of my life, part of who I am, part of my journey. So, I'll be openly sharing who I am here in this blog; raw food isn't going to be the main focus---it's just part of my story and part of what I want to share.

Until I can sit down to begin sharing everything that transpired while I was away and over this past five days, I'll share some pictures with all of you!

To help keep all of you inspired, we ve asked some

remarkable individuals to share their raw food stories with you. Enjoy!

To keep all of you inspired while we are away, we've asked some

remarkable individuals to share their raw food stories with you. Enjoy!

Today, we're going to show you haw to make some tasty brownies. Best of all, this recipe takes only a few minutes. Let's get to it!

First, throw a couple of big handfulls of raisins into your food processor.

Jim here... Recently, a commenter on this blog, Lannette, mentioned being a cardiac rehab nurse. For some reason, reading this set my wheels spinning in various directions, among them onto the topic of meat consumption in the world. To begin, I'd like to recap something I'd said in response to her:

... it *astounds* me how people joke about heart health where I work. People around here routinely return from medical exams and actually adopt rather mischievous grins when they reveal how high their bad cholesterol levels are. It's like they're saying, "I know meat and dairy are bad for me, but I'm going to keep on eating it anyway. Isn't that funny ??!!!" Ummm, no. It's sad. They laugh it off as though there could be no possible future reckoning for them. It's reminiscent, IMHO, of Dr. Viktor Frankl's book "Man's Search for Meaning," in which he describes a psychological phenomenon he termed the "delusion of reprieve." For anyone unfamiliar w/ that, the term describes the phenomenon via which those faced with certain death (or near certain death) mentally construct some way out of it. They are deluded into believing that they'll have a reprieve from the inevitable. So, it's exactly the same to me -- these people see the heart attacks coming. They simply refuse to do anything about it, refuse to change their habits, deny what their blood work says to them. Why? Because they think "I'll be okay. Sure, this leads to heart disease in most people, but not in *me* because I'm a strong guy, I'm macho, I'm not as fat as some other person here, etc." Mostly, it's the meat, I think. It's got a powerful hold on our society...

So, today I wanted to write a little bit on the topic of meat consumption. This is an enormous issue, in my opinion. If you're reading this, it likely means you're already at least a vegetarian, so I do not need to quote you any saddening statistics on the horrors of the meat industry. In fact, before writing this, I decided to visit the PETA web site quickly in order to glean a few slaughterhouse facts. But, in no time, I became markedly depressed, so I'll largely avoid focusing on specific negative imagery here.

For today's installment of Makin' It Monday, we wanted to share something that we've been making a lot of lately. It's so simple, yet so delicious and refreshing. Here's the recipe:

  • 2 cucumbers
  • 3 large stalks of celery
  • 1 handful of cilantro

That's all!? You might finish with a pinch of your favorite salt (optional).? Also, since the cucumber is an extremely water-heavy veggie, I would advise you to run it through the juicer several times. Here's what I do:

According to Mike Adams of NewsTarget.com:

"Many Florida oranges are actually dipped in an artificial orange dye in order to make them more visually appealing. It's the same dye that's been banned for use in foods because of cancer risk."

Since Pure Jeevan specializes in raw food weight loss, we receive a lot of questions about what is required in order to lose excess weight. Many individuals want to know if they need to go on a 100% raw food diet in order to release excess weight.

The answer is, "No, you do not need to switch to a 100% raw food diet in order to lose weight." If you're asking if a 100% raw food diet works better for losing weight than slowly transitioning and increasing your raw food intake, the answer is still, "No."

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Wow, it's been four months since we've run an article in our "Produce Buying Tips" series! Well, in today's installment, we want to remind you that our tips don't stop at the grocery store; you want to make sure you store your produce properly once it is at home to keep it fresh for as long as possible. After all, what good is your amazing organic produce going to do you if it goes bad? (That would be some super-expensive compost!)

Since Wendi has a difficult time right now with many motions involving her shoulders and wrists, I've taken over the responsibility of putting our groceries into the refrigerator. (I'm usually the "carry it all into the house" person, and then she likes to put away the refrigerated stuff.) But, wow, who knew so much went into storing vegetables and fruits I had no idea some things required air circulation, while others needed to be kept in sealed bags. Over the years, Wendi has fine tuned a system for keeping our fridge produce as fresh as possible and for maximizing storage time.

"An ounce of action is worth a ton of theory." ~ Friedrich Engels

When people talk about goals and planning, two distinct camps tend to emerge, in my experience:? (1) the "aim then fire" types, and (2) the "fire then aim" types.? I've used those specific terms for a reason, and will return to them in a bit. But, let's look at the two types, and relate them to the way in which one might approach raw foods.

Wendi tells a funny story sometimes about a woman she'd met who was considering undergoing gastric bypass surgery to help her lose weight. When Wendi asked the woman whether she'd consider changing her diet to a raw foods regimen, she responded with something like, "Oh, no, that's too radical."

This is really what it's come to in society; having part of your digestive system surgically altered (in a profound, irreversible, dangerous, and invasive way) is no more than some nonchalant, consequence-free elective decision ... while eating more salads is viewed as "radical."