Know Any Literary Animal Lovers?

Hi there PureJeevan readers! We wanted to let you know that Jim's new novel CHROO is available on Amazon. It's a crazy adventure involving a billionaire heiress, her Chihuahua BFF ("Chroo") and a host of human and animal characters. Find out more on Amazon! Here are some links:




Jim here... Recently, a commenter on this blog, Lannette, mentioned being a cardiac rehab nurse. For some reason, reading this set my wheels spinning in various directions, among them onto the topic of meat consumption in the world. To begin, I'd like to recap something I'd said in response to her:

... it *astounds* me how people joke about heart health where I work. People around here routinely return from medical exams and actually adopt rather mischievous grins when they reveal how high their bad cholesterol levels are. It's like they're saying, "I know meat and dairy are bad for me, but I'm going to keep on eating it anyway. Isn't that funny ??!!!" Ummm, no. It's sad. They laugh it off as though there could be no possible future reckoning for them. It's reminiscent, IMHO, of Dr. Viktor Frankl's book "Man's Search for Meaning," in which he describes a psychological phenomenon he termed the "delusion of reprieve." For anyone unfamiliar w/ that, the term describes the phenomenon via which those faced with certain death (or near certain death) mentally construct some way out of it. They are deluded into believing that they'll have a reprieve from the inevitable. So, it's exactly the same to me -- these people see the heart attacks coming. They simply refuse to do anything about it, refuse to change their habits, deny what their blood work says to them. Why? Because they think "I'll be okay. Sure, this leads to heart disease in most people, but not in *me* because I'm a strong guy, I'm macho, I'm not as fat as some other person here, etc." Mostly, it's the meat, I think. It's got a powerful hold on our society...

So, today I wanted to write a little bit on the topic of meat consumption. This is an enormous issue, in my opinion. If you're reading this, it likely means you're already at least a vegetarian, so I do not need to quote you any saddening statistics on the horrors of the meat industry. In fact, before writing this, I decided to visit the PETA web site quickly in order to glean a few slaughterhouse facts. But, in no time, I became markedly depressed, so I'll largely avoid focusing on specific negative imagery here.

Wow, what a strange episode we have for you tonight! As you'll see, it was a really bizarre day here at Pure Jeevan. Wendi's out of town with her friends Rawbin and Jeff (owner of NaturalZing) helping NaturalZing with their booth at the Green Festival in Washington, DC. Too bad she's away; she missed opening the mail today and seeing a highly unusual letter from the Department of Homeland Security! The topic? Well, it turns out Pure Jeevan is under governmental surveillance -- and our chief surveillor, one "Larry Ferguson," actually decided to introduce himself and make some comments about our Bananas episode (which we hadn't even released yet!). Sounds highly unusual, I know. But, he was actually doing us a favor. Take a look (vid shows me reading part of his letter, then the banana episode proper):

As you heard, Larry writes: "I believe your viewers deserve to know, for example, that bananas have roughly 100 calories each, are high in Vitamin C, and fiber. You might also want to mention that they contain considerable levels of B6, which is good for metabolic functions as well as nervous and immune systems. B6 also helps you produce antibodies to fight diseases and plays a strong role in brain function and even maintaining hormonal balance. Your body can't store B6, btw, so you need to get it every day. Of course, most people will know already about the great potassium levels in bananas. Potassium is great for controlling blood pressure and certainly reduces risks of heart problems. Bananas also contain manganese, which your viewers probably already know about after your persimmons video."

When we were heading out of town, I said that this trip might be a bit difficult on Jim because it's his first time being exposed to our friend Mamta's Indian food while he's 100% raw. I created some rich, delicious dishes to keep him satisfied, so that the temptation wouldn't overpower him. I expected no problems for myself, since I've been raw for more than three years and have been exposed to this temptation before without any problems.

Well, guess what? The cravings are here! You see, Mamta is THE BEST Indian food chef EVER. We've eaten literally thousands of Indian meals over the years, and even enjoyed it while touring India for nearly a month in the 1990s, but nothing has ever compared to Mamta's skill at creating the most delicious food on the planet. As usual, she sent home lots of food when we left this weekend -- this time all for KDcat, who is so very happy she's not eating 100% raw foods. I don't even know how many different dishes came home with us, but their aroma has been extremely tempting.

This is Part II of a two-parter on raw food restaurants. Yesterday, we listed a half-dozen challenges that one might face when opening a raw restaurant. Today, we're focusing in on the more enjoyable side -- the potential advantages that opening raw restaurants offer over their cooked-food counterparts.

Let's dive into it... Here are six things we believe are advantages!

After leaving Salem, Oregon, Wendi and KDcat drove less than an hour to the city of Corvallis where they met up with their hosts the Zander's -- Joni, Steve, Bekka, and Stephanie -- a fellow unschooling family Wendi had come to know in an online forum. It was great to be in their company and we loved them right away,? Wendi wrote. ?Their home is absolutely beautiful on a really cute lot with plenty of plants and trees around ? including the most delightful flowers that smelled divine (I think they were called Daphne).

Corvallis is the city we ve mentioned multiple times -- the city that feels like it s the right fit for us. Well, it lived up to our dreams in just about every way. It s a progressive, hip town with a lot going on. The people are friendly, the weather is beautiful, the land is gorgeous, and there are lots of unschoolers. Access to fresh, ogranic, raw foods doesn't seem to be an issue anywhere in Oregon, according to reports from the road so far. While they've been away, we've talked quite a bit each night about what they're finding -- and fresh organic produce seems pretty much everywhere out west. "The west," wrote Jim Morrison, "is the best." (Surely he was a raw foodie.)

Jon Gold, owner of the Sunny Side Up Cafe (a vegan and vegetarian restaurant there) and an unschool father, put together a little gathering of unschoolers for KDcat and Wendi. They were able to meet some local unschoolers and ask questions. There was also a gathering one day at the cafe where KDcat was able to do some art at a table with some other unschool teens. It's definitely a creative, easy-going town with some fantastic people in it!

Rita Romano, author of the widely available book Dining in the Raw and executive chef for many years at the Hippocrates Health Institute, is a true pioneer of the raw movement. We were thrilled to have the opportunity to visit with her and her two lovely Boston Terriers, Angel and Oreo. Here's PART TWO of our talk with her:

Today we welcome Leela Mata from the Peaceful Valley Ashram (www.LeelaMata.com) for another episode of Pure Jeevan's Makin' It Monday "Guest Raw Chef" edition. In this episode, Leela demonstrates how to make a delicious summertime chutney.

Since Marigolds are seasonal, and likely available only in certain areas, please consider them optional. Perhaps substitute another edible flower of your choice (and let us know if you do!). Aside from making this tasty recipe (which we later enjoyed on a salad), Leela also makes some important points about intuitive eating and intuitive recipe creation. Here's the vid:

A few of my friends have recently reached some special personal milestones in the raw food world. Congratulations go out to...

Sam: ONE YEAR RAW!!!

To help keep all of you inspired, we ve asked some

remarkable individuals to share their raw food stories with you. Enjoy!

Jim here... Certainly, we're all familiar with the old saw, "You can lead a horse to water, but you can't make him drink," right ? So often, the life of a raw foodie is perfectly captured by that saying. We are, of course, the ones leading our equine brothers and sisters to the sweet trough of raw foods, just as others coaxed us into the barn for our first drink.

Have You Been Led To This Post ??

So, what is this post It's a big old horse trough to which, if you're a raw foodie, you can lead others. Or, if you're someone unfamiliar with raw foods, and have been sent here by another, what you'll find below is the water. No one can make you drink it. And, please don't be offended at my comparing you to a horse because (1) we're all horses, (2) this is all just my strange opinion, and (3) horses are beautiful, magical beings! Being compared to a horse is a compliment!