Wow, today is a really special day: Jay Kordich's 86th birthday! There must be millions of stories of how Jay has touched the lives of people in enormously positive ways. Here's ours...
Back in the early 1990s when we moved to the Washington, D.C., area, Wendi got a job in Arlington, Virginia. When she walked into work one day, one of the other workers there was absolutely glowing. So, she asked the woman, "Do you have a new boyfriend or something ?!!"
The new Vitamix container arrived within two days (they knew we were hard core Vitamix users and put the container in the mail the day we ordered it to replace the broken one). So, what was the first thing we made in our shiny new container (after washing it, of course)? A DELICIOUS coconut smoothie!


And you thought Apple Cider Vinegar was tough to pin down ? Ever come across the whole fluoride controversy
A Google search on "fluoride" returns 6,300,000 results.A Google search on "fluoride toothpaste" returns 246,000 results.
Jim here... We're at an interesting juncture here at Pure Jeevan. For the moment, we're still living a little more "in the box" than we plan to in the near future. One example of this is my personal excitement about Fridays. Oh, I suppose Fridays will always seem special to me somehow. But after years of the corporate routine, Friday remains the most welcome weekday.
Friday signifies the end of the five-day stretch during which most people do whatever they happen to do to pay the bills, to keep (raw!) food on the table, and a roof over their heads. While I know of and admire many people for whom the work week is generally meaningful and rewarding, I suspect that the majority of people go through it simply for the money. Sure, many "like" their job (or, perhaps more aptly, "don't hate it"), but I have met too few who absolutely love their jobs. (Come to think of it, I've met quite a number who actually do hate their work!)
Read more: TGIF!, and a Recap of Major Pure Jeevan Activities

Ever since developing a personal conviction a few years ago that following a raw vegan existence was the best lifestyle for me, I've lived somewhat in conflict with the day-to-day corporate business environment in which I make my living at the moment. As we've directly stated many, many times, we're in the process of changing all of that. But, making such a huge change takes a long time because careers are in many ways very anchoring. We may write more about that process because it's true that going raw (or, really, adopting any kind of diet outside of what most other people eat) can lead to significant changes in your life. Between Wendi and me, I think we've gone through pretty much all of them, and there's certainly value and relevance in sharing most of those things here. Today, though, I thought I'd share what I call my "$75 Salad Story."
In the business world, "networking" is among the more prevalent activities anyone does. It's pretty much always going to involve food , right? It's always a breakfast briefing, meeting a client over lunch, or attending a dinner party (complete with a cocktail hour). ?The deck is more or less stacked against you at these things because, let's face it, they're usually set up to provide what most people perceive as a pleasant experience. And, quite often, that means a certain degree of culinary decadence / indulgence -- invariably at venues that have never heard of raw chocolate or raw apple pie (which, to me, is 10x more appealing and exciting than the ubiquitous "chocolate fountain").
Read more: Jim's $75 Salad: Staying Raw @ Haute Cuisine Destinations
Even though it's not time to share everything with you about the life-changing events going on with us here at Pure Jeevan, I'm going to try harder to squeeze in a few minutes once in a while to update this blog with other information. I miss coming here and connecting with all of you. Thank you for so many lovely emails that you've been sending to me. I will be responding to all of you very soon. Please forgive me for taking so long to respond, but once we fill you in on everything that's been going on, I think you'll understand that it's difficult to find time to keep up with email and blog writing, among other things.
The latest news, as far as raw foods go, is that I'm having a love affair with a particular fruit. When I was transitioning to raw foods over two years ago, and also during the first few months of eating 100% raw foods, I was in love with young Thai coconuts. I couldn't get enough of them and they did some amazing things for my body---the most amazing was lowering my cholesterol to a healthy range within one month! After many months of consuming at least one coconut per day, however, my love affair ended. I still loved those Thai coconuts, but they just weren't as attractive to me anymore.
Wow, with literally years of raw food coverage under our belts here at Pure Jeevan, we don't think we've ever devoted an entire post to fermented foods. Well it's high time we do, don't you think ? Check out the video and then we'll discuss it further...
Jim here... This post is for anyone who has turned to raw foods in an attempt to become healthy -- to lose weight, lower cholesterol, to lower blood pressure, to beat diabetes, or perhaps to overcome something even more serious. Let me ask you something (rhetorically): Have you ever, in your journey toward optimal health, looked at someone else -- someone else who eats "worse" than you do, yet who appears outwardly more healthy -- and thought, "Why is it so hard for ME and yet so effortless for that person "
Have questions run through your mind such as: ?How can that other person eat all of the wrong things, and yet look healthy? ?Why is it that I eat better than most people, and yet I'm the one facing a health problem Why is it that some people go raw and their issues clear up so quickly, and yet here I am still not feeling and looking 100% healthy? Why is it that physical health is not always bestowed on those who really deserve it?
Jim here... Certainly, we're all familiar with the old saw, "You can lead a horse to water, but you can't make him drink," right ? So often, the life of a raw foodie is perfectly captured by that saying. We are, of course, the ones leading our equine brothers and sisters to the sweet trough of raw foods, just as others coaxed us into the barn for our first drink.
So, what is this post It's a big old horse trough to which, if you're a raw foodie, you can lead others. Or, if you're someone unfamiliar with raw foods, and have been sent here by another, what you'll find below is the water. No one can make you drink it. And, please don't be offended at my comparing you to a horse because (1) we're all horses, (2) this is all just my strange opinion, and (3) horses are beautiful, magical beings! Being compared to a horse is a compliment!
Let's have a bit of fun today here on the blog. All week long we've been focusing on brain health and minimizing our chances of developing memory loss as we age. So, how sharp is *your* brain right now? What can you remember as the key highlights of ways to increase memory, ways to eliminate memory loss? What else can you remember reading over the past week here on Pure Jeevan's blog about having a sharp mind?
Share your resp0nses in the comments (and don't read those left by others until you've left your own!).
This recipe is an adaptation of one from "Rawvolution", by Matt Amsden. As of this point in time, "Rawvolution" is my favorite recipe book. Most of the recipes are high in sodium and fat, but very satisfying for those who are used to eating cooked foods.
Egg-less Egg Salad