Jim here... I was listening to a radio commercial the other day that promised to reveal the "secrets that credit card companies DON'T want you to know." You hear that kind of rather manipulative marketing all the time, right? It's a psychological thing, I suppose -- filling your mind with intrigue almost instantly. My credit is pretty decent, but I was thinking, "Wow, I wonder what those secrets are?!" We humans are curious creatures, aren't we?

But then I started to laugh to myself, imagining a raw foods radio spot adopting that technique. "Buy our special report and learn all of the Secrets that Raw Foodists do NOT Want YOU to Know!!!" And then I laughed some more. Know why? Because, when you think about it, there are absolutely, positively NO secrets raw foodists don't want you to know! Isn't that stunningly cool? In fact, the entire message of the movement is conveniently included right there in the words "raw foods." It couldn't be simpler -- the cure for what ails so much of the planet, neatly summed up in two words.

Consider it even further: The primary message ("eat raw and living foods") is actually the direct OPPOSITE of a secret. Most raw foodists are so moved by the lifestyle, so unquestionably more vibrantly healthy than ever before, they wouldn't dare keep mum about it; they'd rather shout it from the rooftops. You see someone suffering from a condition or disease and you naturally want to tell that person, "Hey, I KNOW what'll help you!"

Unlike so many other areas in life, the primary message of raw foods is absolutely wide-open, unhidden, easily understandable, and freely available: Feed yourself with raw and living foods, and your body and spirit will become healthier, livelier, and more vibrant as time passes. No secrets here. I guess those are reserved for the credit card companies.