Know Any Literary Animal Lovers?

Hi there PureJeevan readers! We wanted to let you know that Jim's new novel CHROO is available on Amazon. It's a crazy adventure involving a billionaire heiress, her Chihuahua BFF ("Chroo") and a host of human and animal characters. Find out more on Amazon! Here are some links:




Jim here... As you're probably aware, Sunday marks the summer solstice here in the northern hemisphere. While the Pure Jeevan family certainly includes many raw foodies living in the southern hemisphere (*nods to our friends in Oz and beyond currently heading into winter*), the majority of our readers will equate Sunday with the official kick-off of much longer, much hotter days. So, we'd like to provide some topical, tropical inspiration for you.

How do you feel about heat Personally, I used to *hate* it. I thought I knew what real heat was, too, having grown up in St. Louis where the summers can be brutal. But, Wendi and I traveled to India once (so far!) and, wow, THAT was real heat. I clearly remember standing on an airport tarmac in a place called Trivandrum, just 8 degrees north of the equator, almost in shock over how hot it was there.

Let's stay sharp by learning about brain power! Did you know that the less exercise your brain receives through reading, learning new things (like you do here on our blog!), playing games, and contemplating puzzles the more it is likely to become weak and not serve you well into your centenarian years? Scientists have been trying to figure out ways to improve the brain's function and have learned a lot, but are still uncertain what causes Alzheimer's Disease, or any other form of Dementia.

If you ve ever known someone who suffers with a loss of mental capabilities, you know how sad and sometimes scary that can be. Last week, Jim posted a blog that touched a bit on the subject of Alzheimer s Disease. He wrote in that article, ?I want better than just a small chance that I ll live healthfully for a full lifespan. I want to stack the aging deck in my favor. ?Eating a healthy, raw food diet is something Jim was hoping to use in order to stack the deck in his favor of a life free of memory loss and full of vibrant health.

To continue with our Summertime Raw series, we took a trip to Pittsburgh's Frick Park to enjoy the beautiful day. Before leaving, we packed another meal to show you how easy it can be to eat a raw food diet while away from home.Frick Park was wildly popular among dogs; we saw canines of all shapes and sizes -- all playful, yet calm in comparison to our lovely Julia, a rescued blue Doberman. Joogie enjoyed the outing very much because she was able to snack on cucumbers (a favorite treat), chase after a few joggers (we're teaching her that this isn't proper doggy behavior), knock the cooler out of Jim's hands when we were leaving (which broke a few of our best glass dishes), and lick the faces of a few new furry friends. We've been to many parks, but we have a feeling this is now Julia's favorite. ?

In yesterday's blog and video post, we showed you how easy it is to simply grab fresh fruits and veggies and head out the door for an outing. In that show, no refrigeration or preparation was necessary. However, we also know that many of you are new to raw foods, and perhaps eating simple chopped produce isn't so appealing for you compared to traditional foods you'd normally eat while in a park. So, today's goal is to demonstrate how simple it can be, making it easy for you to stick to a raw food lifestyle and not feel tempted by the cooked foods that may be around while you're out enjoying the summer with friends and family. So, today's video is about stepping it up to the next level.

It's Fun-Filled Friday again---that week went by so quickly! So, what fun did you have this past week and what fun have you planned for yourself in the near future? It's very important to make the time for fun. We all know that, right? But, how many of us actually carve out the time to have some special fun without stress, without problems---a time when we can laugh and experience the joys of being alive?

According to Mike Adams of NewsTarget.com:

"Many Florida oranges are actually dipped in an artificial orange dye in order to make them more visually appealing. It's the same dye that's been banned for use in foods because of cancer risk."

Jim here...Well, something awful happened today at Pure Jeevan, something utterly shocking to any raw foodie on the planet -- our Vitamix container broke! I know, I know... breathe with me: Deep breath in... deep breath out. There, that's better. It's going to be okay, I just know it!

Here's what happened:? The agitator assembly (the metal part at the bottom that connects to the blades inside the container) wore out. It blew some kind of bearing or something, lost its internal oil, and started making an infernal noise when we blended our morning smoothie. It was pretty clear we'd blended up our last elixir in that container.

Continuing on, today, with Wendi's San Francisco travelogue:

While on our walk, Pete pointed out that in the building on our right there are some amazing kale chips being produced. Kale chips ! I asked if he was referring to raw food kale chips and he nodded. Of course, I had to investigate and find out who was producing them and possibly meet the person. Well, what a treat we were in for!

One of the workers directed us to an office nearby where we met a lovely woman named Blessing. It turns out, Blessing is the producer of the kale chips we received from our Official Snack Sponsor during our tour, Natural Zing. Not only does Blessing produce some of the most popular kale chips in the raw community, her company is also the manufacturer of the famously delicious "Raweo" cookies (which you can find on Natural Zing's site)!

I thought I'd put another fun week together here at Pure Jeevan while Wendi is away (although, actually, ALL of our weeks are fun-filled here!). This week, I thought I'd discuss herbs, spices, and essential oils. Of course, I can't cover those enormously important (and huge) subjects in-depth over the course of just one week, so I created that little banner (above) so that we can re-use it from time to time.

Herbs are fascinating, aren't they? Sometimes, you don't even consciously know why you use the ones you do but, invariably, there's a reason. Sure, sometimes recipes call for a specific flavor. But, often, there are other reasons as well -- such as to support digestion, or to provide a warming or cooling sensaiton. This type of thing is critical in ayurvedic principles, as we touched on recently on this blog, where the spices could be present for digestive or medicinal purposes, or of course as a preservative.

Today is the beginning of the second three-day focus on the attributes of a different Goddess who is most worshiped during the Hindu celebration of Navratri. She is Goddess Lakshmi, bringer of wealth and good luck. Let's focus on the idea of wealth. When we first hear the word, many of us think about monetary wealth. However, there is a much deeper meaning ... that of abundance. Feminine energy has the ability to bring forth, to birth, abundance that is beyond the imagination, in every aspect of our lives. Female energy is fertile, able to create a beautiful life and future, shine forth and bring wisdom into view, all with grace and beauty. All of these are attributes of Goddess Lakshmi, qualities we all have within us. Qualities I celebrate within myself and within all of you (male and female, alike).

End of Day 3:

One reason I keep going on and on lately about raw desserts and raw ice creams is best conveyed with an example. ?Here are the ingredients in Cool Whip, a commonly available whipped topping:

  • water
  • hydrogenated vegetable oil (coconut and palm kernel oils)
  • high fructose corn syrup
  • corn syrup
  • skim milk
  • light cream
  • less than 2% of:
  • sodium caseinate
  • natural and artificial flavors
  • xanthan and guar gums
  • polysorbate 60
  • sorbitan monostearate
  • beta carotene (color)

Wow, I had a chemistry set in 5th grade that had a lot of things that sounded like some of those items. It's actually mind-boggling to envision the industrial processes necessary to produce everything on that list -- not that it's entirely possible to do so. After all, among the list of ingredients are "natural and artificial flavors." Ever wonder what, exactly, those are?

Announcing: Pure Jeevan's Halloween Raw Pot Luck - A Costume Party for All Ages!!

When:? October 31, 2009, 6:00 p.m. - ? ?