Know Any Literary Animal Lovers?

Hi there PureJeevan readers! We wanted to let you know that Jim's new novel CHROO is available on Amazon. It's a crazy adventure involving a billionaire heiress, her Chihuahua BFF ("Chroo") and a host of human and animal characters. Find out more on Amazon! Here are some links:




Jim here... As you're probably aware, Sunday marks the summer solstice here in the northern hemisphere. While the Pure Jeevan family certainly includes many raw foodies living in the southern hemisphere (*nods to our friends in Oz and beyond currently heading into winter*), the majority of our readers will equate Sunday with the official kick-off of much longer, much hotter days. So, we'd like to provide some topical, tropical inspiration for you.

How do you feel about heat Personally, I used to *hate* it. I thought I knew what real heat was, too, having grown up in St. Louis where the summers can be brutal. But, Wendi and I traveled to India once (so far!) and, wow, THAT was real heat. I clearly remember standing on an airport tarmac in a place called Trivandrum, just 8 degrees north of the equator, almost in shock over how hot it was there.

I receive many questions from our readers, and I am very happy to respond. I truly love helping others, but I don't do it just for them.When I was younger, many times I thought I was performing selfless acts of kindness whenever I'd help others. However, now I realize I am experiencing pleasure by helping others. I find it very rewarding, as though I am fulfilling my purpose in life.

Do you know what your life's purpose is? Do you believe there is such a thing These aren't rhetorical questions; I'm really interested in hearing your response. Well, I've known my life's purpose (actually, I have more than one) from a very young age, but it wasn't until recently that I began living it more fully. My purpose in life is to love others---to connect with others through an immensely deep and genuine love.One way I've found for spreading my love and realizing my purpose is by helping others.

When I answer questions for our readers, I speak from my heart. I think it's important to realize, however, that the answers we receive from others are *their* answers to similar questions. Maybe their answers will work for us, but maybe they won't.I've stressed this many times, but it never hurts to repeat it: Listen to others, hear what they have to share, but mostly listen to your own inner voice. We all have the answers deep within ourselves, even if we can't always hear them very well.

One reason I keep going on and on lately about raw desserts and raw ice creams is best conveyed with an example. ?Here are the ingredients in Cool Whip, a commonly available whipped topping:

  • water
  • hydrogenated vegetable oil (coconut and palm kernel oils)
  • high fructose corn syrup
  • corn syrup
  • skim milk
  • light cream
  • less than 2% of:
  • sodium caseinate
  • natural and artificial flavors
  • xanthan and guar gums
  • polysorbate 60
  • sorbitan monostearate
  • beta carotene (color)

Wow, I had a chemistry set in 5th grade that had a lot of things that sounded like some of those items. It's actually mind-boggling to envision the industrial processes necessary to produce everything on that list -- not that it's entirely possible to do so. After all, among the list of ingredients are "natural and artificial flavors." Ever wonder what, exactly, those are?

Have you ever heard about mono meals? When I first did, it sounded like such a great idea. When you eat a mono meal, you eat one item (and only one item) for the entire meal. Eating that way is supposed to be very cleansing and it gives your digestive system a rest from processing different types of foods at the same time. Supposedly there is a boost in energy, as well, since your digestion isn't taking up so much energy.

I recently received an email asking for advice from one of our Hindu readers, asking what I could recommend as far as light eating during the nine-day Indian festival of Navratri. Navratri is traditionally a time of fasting for nine days, however in modern society most Hindus no longer fast. Many do, however, pay more attention to their diets, and they try to eat lighter meals that do not contain animal products. Since our reader is just starting his exploration into raw foods, I didn't want to offer him advice that would make his nine days of Navratri difficult.He recently purchased a Vitamix, so I suggested that he make a lot of smoothies, since he has been enjoying them so much.

I love this video, in which Wendi interviews our new Portland-based realtor, Bill Futrell. It's a nice interview, but I love the way Wendi's enthusiasm for raw foods rubbed off on Bill almost immediately. There's even a moment in here in which Bill starts talking about Natural Zing. We thought for sure everyone would think we put him up to that, but he did it absolutely spontaneously! So, thanks Bill for helping to support our Snack Sponsor. Anyway, here's what he had to say about Portland, about where we'll fit in, and about his first exposure to raw foods:

One thing I can tell you for sure: Portland is WAY more expensive than Pittsburgh. A year ago, I invested a ton of time reading about low-cost cob houses, straw-bale construction, Earth-ship homes, homes fashioned from "obtanium," thatch roofs, off-the-grid systems, igloos, you name it -- anything DIY-oriented. (Okay, well not igloos; that was a joke. Even though igloos are probably pretty neat-o.) I'm sure we'll get to many of those types of projects one day still. But for now, as you can see, we're going to put down roots in a really great city out West. We're doing it with intention, though, and in harmony with our mission to help ourselves and others obtain the highest levels of health and happiness.

Jim here... We're at an interesting juncture here at Pure Jeevan. For the moment, we're still living a little more "in the box" than we plan to in the near future. One example of this is my personal excitement about Fridays. Oh, I suppose Fridays will always seem special to me somehow. But after years of the corporate routine, Friday remains the most welcome weekday.

Friday signifies the end of the five-day stretch during which most people do whatever they happen to do to pay the bills, to keep (raw!) food on the table, and a roof over their heads. While I know of and admire many people for whom the work week is generally meaningful and rewarding, I suspect that the majority of people go through it simply for the money. Sure, many "like" their job (or, perhaps more aptly, "don't hate it"), but I have met too few who absolutely love their jobs. (Come to think of it, I've met quite a number who actually do hate their work!)

Every Tuesday we introduce an individual or business that may be of interest to our readers. Our introductions vary from those that will help support your body, mind, spirit, or emotions. This Tuesday we are pleased to introduce an individual who brings a holistic view to her work and nourishes your body, mind, spirit, and emotions on all levels.

Take the Time to Meet

We're heading out of town again! This time we'll be visiting Leela Mata at her Peaceful Valley Ashram, the location of the first raw food spiritual retreat I held last year.

Here's a video I took of Leela Mata last year:

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Jim here... I'd like to mainly talk about organics today, but thought I'd wrap that subject into a longer, rather quirky piece on ranking produce on some sort of a scale that would indicate how awesome (or awful) it is. See what you think...

Have you ever thought of arranging produce into a sort of "heirarchy of quality"? Well, I'm not going to attempt to do that here, but I would like to discuss the concept for a moment in order to at least explain what I'm getting at. While I've not yet attempted to do this exercise, I nonetheless occasionally envision a large chart or something that conveys my feelings about how I personally rank the quality of fruits and vegetables I put into my body. This all probably sounds vague, so let me share some examples.

You thought our "Know Your Food" series was dead ?!!? (Or, if you're a new reader, maybe you don't know what "Know Your Food" is yet!) Well, we've been poking around in the archives this week and discovered THREE lost episodes. This is HUGE... It's like one of those stories you hear every few years about some rare Hollywood film being discovered in a vault somewhere (laughing so hard)!

Over the next week or two, we'll be posting these three episodes. Today's episode is PUMPKIN, starring Wendi and her guest Ella (daughter of Melissa and Dave, who run the FoodUnderFoot blog we linked to recently). Once these missing episodes have been aired, this will usher in the dawn of a never-before seen level of production values for the Know Your Food series. The new stuff will totally win every major award available to YouTubers (continues laughing...).

Sure, we know pumpkins aren't in season right now. However, this video is sweet because of our special guest. So, enjoy the Pumpkin episode:

We've got three incredible posts coming your way this week, and we're going to get started right here and NOW with a one-hour interview with the incredible Kevin Gianni. As most of you know, we postponed our RV Tour recently.As part of that, we'd planned to stage a fun event related to the All Raw Directory.We'd planned to air this interview with Kevin (conducted back in December 2008) for that event.

Fast-forward to today and we realize that, like our raw RV Tour, our All Raw Directory promotion will have to wait. It's funny how things trickle down like that. But, all is not lost. This is still an incredible interview -- and guess what ! It's only part one of a two-part interview, as well as a special super-fun surprise we'll be announcing on Friday. We promise: No one in the raw food community will want to miss Friday's post. All we'll say now is that it's a truly unique, limited opportunity unlike anything you've seen here before! Trust us: You couldn't possibly guess what it is!