Know Any Literary Animal Lovers?

Hi there PureJeevan readers! We wanted to let you know that Jim's new novel CHROO is available on Amazon. It's a crazy adventure involving a billionaire heiress, her Chihuahua BFF ("Chroo") and a host of human and animal characters. Find out more on Amazon! Here are some links:




Wow, we've been getting a lot of publicity lately.(We'll be writing more about that later.) We're thrilled to be recognized for the work we're doing for the raw food community!

For those newly acquainted with Pure Jeevan, you've already found our blog (this site), and likely our main site. But, we also wanted to highlight another offering we've put a lot of work into -- the All Raw Directory. Here's a screenshot:

"Hey there... I know you have a daughter about the same age as mine. Recently a friend at school told [my daughter] about the things animals go through to become our food and it has sickened her to the point where she wants nothing to do with meat except 'maybe' fish sticks.I'm so not against this in any way but my concerns are her eating enough other foods to balance out the vitamins and nutrients she got from meat so that it doesn't affect her health or learning development."

Above is part of a letter Jim received from a Pure Jeevan member. The letter was really three separate questions about the raw food diet in regards to (1) nutrition and development, (2) financial stress, and (3) group living. Since my response was getting quite long, Ive split up the questions and answers. Below is my response to the nutrition and development concern. Tomorrow, Ill address financial stress and group living when eating a raw food diet.


Guess what's pulling into Pittsburgh tomorrow evening? Here's a hint (if you don't already know after reading the title of this blog post!):

Jim here... Yesterday I promised to hypnotize you, so here it is (below). This is something I published elsewhere long ago, slightly modified. Interestingly, in the original version, I'd made reference to various cooked food items -- for example, describing the smell of fresh-baked muffins as comforting. Well, as pleasant as that smell may be to everyone, I just thought it would be odd to include it here on a blog devoted to raw foods.

I think, by the way, that next week I may post a piece on aroma and how it dovetails with raw foods. I'm sure there are interesting things to write about that topic. For now, I'll simply point you to the funny hypnotism picture, below. While it characterizes hypnotism as a sort of mystical power wielded over another's true will, that's definitely not the case. As you'll see, the text below is really just a very innocent, very calming, relaxing suggestion. Read it seriously and see if you aren't relaxed and happy afterward. Have a great weekend!

This is Part II of a two-parter on raw food restaurants. Yesterday, we listed a half-dozen challenges that one might face when opening a raw restaurant. Today, we're focusing in on the more enjoyable side -- the potential advantages that opening raw restaurants offer over their cooked-food counterparts.

Let's dive into it... Here are six things we believe are advantages!

Is cacao dangerous or is it a super food? Anyone who's been learning about raw foods knows about raw cacao (check out a recent episode of Know Your Food: Cacao). It's raw chocolate without all the processing and additives normally included in the chocolate bars many buy from standard grocery stores. In its raw form, cacao has different nutritional components than typical processed chocolate. Many claim that raw chocolate is filled with mega doses of nutrients, making it a super food, and therefore extremely healthy for the human body. Others claim that even in its raw state, cacao is a stimulant that taxes the human body and cacao is more like a poison than a food. I've heard murmurs about negative effects of cacao for many years, but that was always subdued by the vociferous praise of cacao.

Recently, my friend Kevin Gianni (The Renegade Health Show) spoke out about cacao and his experiences with it. Kevin is well known in the raw food community, so his words came as a shock to many people. He explained in his video (below) that he developed a rash on his stomach. After much investigating and diet changes, he came to the conclusion that cacao was causing the rash (eliminating the cacao caused his skin to clear). He also stated that cacao had been stripping his body of vital minerals. Kevin pointed out that he was simply sharing his own experience with cacao, possibly shedding some light on a subject that may need to be further investigated. He advised others to take a look at their own reactions to the food, to see if they are experiencing any problems.

All this month, Jim has been experimenting with a low-fat, raw vegan diet. He discusses his reasons for trying a low fat diet, and how he s been feeling with the changes, in his first and second posts so far this month.

Many of you have heard us mention the famous low-fat, raw vegan 80/10/10 diet here on our blog. Well, today I d like to highlight the individual behind that diet. So?

For this Take the Time Tuesday, I'm going to do something different. I'd like to share with you some of my friends and family, people I'd be pleased for you to meet in person some day. They are all beautiful people, filled with love.

Take the time to meet...

Some of Pure Jeevan's Friends and Family!?



The birthday girl, Rhia, asleep on her beautiful Nani?

Welcome to Day One of "Dressings Week" here on Pure Jeevan. After finding out that KDcat took it upon herself to film a segment of "Makin' It Monday, Guest Raw Chef Edition," I decided that we should probably spend an entire *week* focusing on salad dressings.

To help keep all of you inspired, we ve asked some remarkable individuals to share their raw food stories with you. Enjoy! (Today's "My Raw Story" is also a special installment for our Diabetes Awareness Week!)

I was grocery shopping in Giant Eagle with a friend the other day; I was just there to keep her company. When we left the Nature's Basket area (where they sell organics and more natural items), I felt a strange feeling. I hadn't realized it, but over the past two years I stopped shopping in the other areas of the store! I told her that by the time we hit the packaged shelves of the Nature's Basket area, I'd already be done shopping and my cart would be filled. We had a good giggle and went on shopping.

Anyway, that has since brought my attention to the shopping carts of those around me. We do about 5% of our shopping in Giant Eagle (last minute things that we've run out of, that don't merit a trip to our Food Co Op), so lately I've found myself in Giant Eagle looking into the carts of those around me. I'm not judging anyone, I'm just curious. On average, just about everyone has a small bunch of bananas in their cart. There are the occasional carts with something like a cantaloupe, a bag of apples, and once I saw a single tomato and a bag of lettuce. The rest of the carts have been filled with packaged foods. There is next to no living food in the carts.