Know Any Literary Animal Lovers?

Hi there PureJeevan readers! We wanted to let you know that Jim's new novel CHROO is available on Amazon. It's a crazy adventure involving a billionaire heiress, her Chihuahua BFF ("Chroo") and a host of human and animal characters. Find out more on Amazon! Here are some links:




Jim here... Conventional wisdom says we shouldn't judge a book by its cover, right? Well, what about recipes? Should we judge them by their names?

When KDcat was young -- well before we followed a raw diet -- her friends sometimes scoffed at our typical vegan fare. After all, few kids would voluntarily eat "Pasta with Spinach Sauce."? But, we discovered, change the name and suddenly they're lining up for seconds. Instead of "Spinach Sauce," Wendi came up with "Jungle Sauce"! How exciting, right?

Today is the beginning of the second three-day focus on the attributes of a different Goddess who is most worshiped during the Hindu celebration of Navratri. She is Goddess Lakshmi, bringer of wealth and good luck. Let's focus on the idea of wealth. When we first hear the word, many of us think about monetary wealth. However, there is a much deeper meaning ... that of abundance. Feminine energy has the ability to bring forth, to birth, abundance that is beyond the imagination, in every aspect of our lives. Female energy is fertile, able to create a beautiful life and future, shine forth and bring wisdom into view, all with grace and beauty. All of these are attributes of Goddess Lakshmi, qualities we all have within us. Qualities I celebrate within myself and within all of you (male and female, alike).

End of Day 3:

Here's an update from Wendi. I think this can be considered, with 99% confidence, the big announcement:

Of course, there's that 1% chance that something unexpected will happen. But, Portland feels right. It always has for us; we nearly moved there in the late 1990s. We had books on Portland back then, and I was buying their newspaper each week to hunt for jobs. It just never panned out, though. I suppose we were meant to live in Pittsburgh for a spell. It would be easy for me to list many reasons why Pittsburgh served a purpose for us. But, yeah, I think we're Portlanders at heart. So much about that city resonates with us. It'll be a homecoming, for sure! I want to reiterate a few things that I'd written in comments recently, slightly clarified in places.

Jim here... Recently, a commenter on this blog, Lannette, mentioned being a cardiac rehab nurse. For some reason, reading this set my wheels spinning in various directions, among them onto the topic of meat consumption in the world. To begin, I'd like to recap something I'd said in response to her:

... it *astounds* me how people joke about heart health where I work. People around here routinely return from medical exams and actually adopt rather mischievous grins when they reveal how high their bad cholesterol levels are. It's like they're saying, "I know meat and dairy are bad for me, but I'm going to keep on eating it anyway. Isn't that funny ??!!!" Ummm, no. It's sad. They laugh it off as though there could be no possible future reckoning for them. It's reminiscent, IMHO, of Dr. Viktor Frankl's book "Man's Search for Meaning," in which he describes a psychological phenomenon he termed the "delusion of reprieve." For anyone unfamiliar w/ that, the term describes the phenomenon via which those faced with certain death (or near certain death) mentally construct some way out of it. They are deluded into believing that they'll have a reprieve from the inevitable. So, it's exactly the same to me -- these people see the heart attacks coming. They simply refuse to do anything about it, refuse to change their habits, deny what their blood work says to them. Why? Because they think "I'll be okay. Sure, this leads to heart disease in most people, but not in *me* because I'm a strong guy, I'm macho, I'm not as fat as some other person here, etc." Mostly, it's the meat, I think. It's got a powerful hold on our society...

So, today I wanted to write a little bit on the topic of meat consumption. This is an enormous issue, in my opinion. If you're reading this, it likely means you're already at least a vegetarian, so I do not need to quote you any saddening statistics on the horrors of the meat industry. In fact, before writing this, I decided to visit the PETA web site quickly in order to glean a few slaughterhouse facts. But, in no time, I became markedly depressed, so I'll largely avoid focusing on specific negative imagery here.

I like this "travelogue" format, so let's continue! Here's Wendi's comments from their adventures in San Luis Obispo, checking out the raw vibes along the CA Central Coast!

After a very active visit in the San Francisco / Berkeley area, we headed down the coast to San Luis Obispo, CA. There's a pretty active raw food meetup there and we were asked to stop in their town to give a talk to their group.

It was a nice drive south, but the sun is a bit brighter than we're used to (especially when driving long distances). When we arrived in the town, we were overcome by the beauty of the place. It's one of the most beautiful places we've seen in California, so far!

As raw foods enthusiasts for many years, Wendi and I have had the pleasure of patronizing raw food restaurants literally from coast to coast. Between us, we've been blessed to have sampled a more diverse spread of raw gourmet foods than have most people. (We hope that many others get to do this as well!)

From time to time in anyone's raw journey, it seems inevitable that thoughts crop up about opening a raw restaurant. For some, it's likely no more than a passing fantasy; for others, it may well become a firm business goal. We believe this is a fine and noble goal -- one that we'd like to see more people accomplish!

"Hey there... I know you have a daughter about the same age as mine. Recently a friend at school told [my daughter] about the things animals go through to become our food and it has sickened her to the point where she wants nothing to do with meat except 'maybe' fish sticks.I'm so not against this in any way but my concerns are her eating enough other foods to balance out the vitamins and nutrients she got from meat so that it doesn't affect her health or learning development."

Above is part of a letter Jim received from a Pure Jeevan member. The letter was really three separate questions about the raw food diet in regards to (1) nutrition and development, (2) financial stress, and (3) group living. Since my response was getting quite long, Ive split up the questions and answers. Below is my response to the nutrition and development concern. Tomorrow, Ill address financial stress and group living when eating a raw food diet.


For today's Makin' It Monday feature, we'd like to present "Salsa Campechano." We'll have to admit, though, that we do not speak Spanish. So, we have to give some credit to Google's online language translator. When we went to name this recipe, Wendi suggested that this is a "manly" dish (since I created it). However, we didn't find the perfect Spanish word to fit the recipe.Then, considering the walnuts in the recipe, Wendi suggested that perhaps "hearty" was a better adjective. Google returned the Spanish word campechano for this, and we immediately thought: Yes!, that sounds just perfect!? So, here's an amazing recipe for you. It's a hearty salsa recipe, but I actually like to eat it as a soup.

Look at the dinner we had this evening!!!

A bean and rice burrito, taco with all the toppings, tomato and pepper salad, and sweet orange salsa! Yum, yum, yum!!! I'll be posting the pic again and sharing a recipe on Monday.

It's nice to meet new people, isn't it? For today's Take the Time Tuesday, I'd love for you to meet someone who's really helping to make a difference in the raw food world in an exciting way.

Take the time to meet...

Yesterday, I posted a question on Facebook and was met with some wonderful responses. The question was essentially, "If you're a trying to run a health-conscious household, and if you truly believe that most sugary candy is actually damaging to people's health, then what should you give away to all of the little trick-or-treaters who visit on Halloween night "

I got some great responses! Raisins, fruit leathers, glow sticks, etc. Thanks to those responses, I went out and bought about 60 glow-stick bracelets (the kind that you snap and then they glow brightly for 6 horus or so). I think the kids will think these are neat, and will all want to wear them. I also picked up a bunch of small juice boxes with 100% juice in them. (They're pasteurized, of course, but at least it's not sugary junk.) So, between all of that, I think I'll make it through the night without getting egged.