Know Any Literary Animal Lovers?

Hi there PureJeevan readers! We wanted to let you know that Jim's new novel CHROO is available on Amazon. It's a crazy adventure involving a billionaire heiress, her Chihuahua BFF ("Chroo") and a host of human and animal characters. Find out more on Amazon! Here are some links:




Welcome to the very first Take the Time Tuesday entry! What's Take the Time Tuesday, you may ask? Well, it's a time to meet someone special. Each Tuesday we'll introduce you to an individual or business we think might be of interest to you. So, who's in the spotlight for this very first Take the Time Tuesday entry? Pure Jeevan, of course!

Take the Time to Meet...

When it comes to healthy eating, most of us know what is and isn't healthy for our bodies. Sure, we've been a bit confused by what the media and our government tells us, but overall I think we can all confidently say we know that consuming fresh fruits and vegetables is going to be a healthier choice than eating a McDonald's hamburger and fries. Right

But, what do we do when we're dealing with stress in our lives? What if when we're stressed we instantly head to McDonald's to eat the burger and fries we know aren't healthy for us? Or what if we consume large quantities of cakes, candies, or ice cream when we're overcome with stress

To keep all of you inspired while we are away, we've asked some

remarkable individuals to share their raw food stories with you. Enjoy!

I suppose that, when you buy more produce than the average consumer, you come to observe a thing or two about that produce. We can't say for sure that our assertion is 100% true, but it sure does seem true to us. You see, we've noticed that produce we purchase at farmers' markets tends to keep longer than store-bought. Give it a try yourself, and see if your produce stays fresher longer!

Of course, there are many other benefits to shopping at farmers' markets. Aside from the produce being able to stay fresh longer, you're getting it in a much fresher state than store-bought. So, the things you eat first will be "extra" fresh tasting.

Hey everyone! It's nice to be more or less back in the swing of things again after an unexpectedly long stay in Chicago last week. You know, staying an extra three days on a trip isn't so bad, though. I imagine that if we had known that we were staying six days instead of three, we probably would have packed way too much. So, there are definitely advantages to unexpected happennings!

Anyway, here's another look into a Chicago-area raw food restaurant. This time, we were able to sit down with the owners, Danny & Kathy Living. The video starts with some footage of some gourmet raw dishes (a raw burrito, a raw falafel, and a raw dessert), and then gets into the interviews.

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Wow, it's been four months since we've run an article in our "Produce Buying Tips" series! Well, in today's installment, we want to remind you that our tips don't stop at the grocery store; you want to make sure you store your produce properly once it is at home to keep it fresh for as long as possible. After all, what good is your amazing organic produce going to do you if it goes bad? (That would be some super-expensive compost!)

Since Wendi has a difficult time right now with many motions involving her shoulders and wrists, I've taken over the responsibility of putting our groceries into the refrigerator. (I'm usually the "carry it all into the house" person, and then she likes to put away the refrigerated stuff.) But, wow, who knew so much went into storing vegetables and fruits I had no idea some things required air circulation, while others needed to be kept in sealed bags. Over the years, Wendi has fine tuned a system for keeping our fridge produce as fresh as possible and for maximizing storage time.

Since Pure Jeevan specializes in raw food weight loss, we receive a lot of questions about what is required in order to lose excess weight. Many individuals want to know if they need to go on a 100% raw food diet in order to release excess weight.

The answer is, "No, you do not need to switch to a 100% raw food diet in order to lose weight." If you're asking if a 100% raw food diet works better for losing weight than slowly transitioning and increasing your raw food intake, the answer is still, "No."

Jim here... Recently, a commenter on this blog, Lannette, mentioned being a cardiac rehab nurse. For some reason, reading this set my wheels spinning in various directions, among them onto the topic of meat consumption in the world. To begin, I'd like to recap something I'd said in response to her:

... it *astounds* me how people joke about heart health where I work. People around here routinely return from medical exams and actually adopt rather mischievous grins when they reveal how high their bad cholesterol levels are. It's like they're saying, "I know meat and dairy are bad for me, but I'm going to keep on eating it anyway. Isn't that funny ??!!!" Ummm, no. It's sad. They laugh it off as though there could be no possible future reckoning for them. It's reminiscent, IMHO, of Dr. Viktor Frankl's book "Man's Search for Meaning," in which he describes a psychological phenomenon he termed the "delusion of reprieve." For anyone unfamiliar w/ that, the term describes the phenomenon via which those faced with certain death (or near certain death) mentally construct some way out of it. They are deluded into believing that they'll have a reprieve from the inevitable. So, it's exactly the same to me -- these people see the heart attacks coming. They simply refuse to do anything about it, refuse to change their habits, deny what their blood work says to them. Why? Because they think "I'll be okay. Sure, this leads to heart disease in most people, but not in *me* because I'm a strong guy, I'm macho, I'm not as fat as some other person here, etc." Mostly, it's the meat, I think. It's got a powerful hold on our society...

So, today I wanted to write a little bit on the topic of meat consumption. This is an enormous issue, in my opinion. If you're reading this, it likely means you're already at least a vegetarian, so I do not need to quote you any saddening statistics on the horrors of the meat industry. In fact, before writing this, I decided to visit the PETA web site quickly in order to glean a few slaughterhouse facts. But, in no time, I became markedly depressed, so I'll largely avoid focusing on specific negative imagery here.

The diets of raw foodists are as varied as those of individuals consuming the Standard American Diet. The majority of raw foodists are either: 1) gourmet raw foodists, who consume dishes that are usually heavy in fat from nuts (Pure Jeevan started out this way); 2) basics raw foodists, who don't process their fruits and veggies in blenders, food processors, or dehydrators; 3) mono raw foodists, who consume single foods for each meal (i.e., a meal of only apples for breakfast, romaine lettuce for lunch); 4) low fat raw foodists, who consume processed meals at times, but prefer to keep their fat intake below 20% of their calories (Pure Jeevan is working toward this); and

Take the time to meet #5 ...

Brutal Honesty. 100% Transparency. Unedited Feedback. Absolute Truth. ... How often are we treated to these things by those we know? How likely are we do conduct ourselves with these ideals in mind?

Propriety. Politeness. Decorum. Political Correctness. ... How often do these conventions in others prevent us from knowing what others think of us? How often do these conventions in ourselves restrict our own words when directed at others?