Know Any Literary Animal Lovers?

Hi there PureJeevan readers! We wanted to let you know that Jim's new novel CHROO is available on Amazon. It's a crazy adventure involving a billionaire heiress, her Chihuahua BFF ("Chroo") and a host of human and animal characters. Find out more on Amazon! Here are some links:




Jim here... A health-conscious friend of mine was feeling sick today. And, while I certainly do not advocate harping on the sick, I did have a very mild discussion with her when she phoned me for some advice. I asked, "Do you know what cognitive dissonance is "

"I'm not sure," she replied.

... just a quick interruption of "Crazy Week" to do two things:

1. Congratulate Natural Zing on their 8th year in business!

This is my version of a beanless hummus. One of my close friends adores the taste of Israeli Hummus and she thinks this tastes just like it. So, try it for yourself and let me know! Jim will eat this if he doesn't see me using the zucchini (he doesn't like the idea of eating zucchini for some reason). :-P

Hummus

3 cups of zucchini (peeled and chopped)

Driving to work today, we noticed that McDonald's has launched its latest product aimed at the health-conscious demographic. In case you haven't heard, you can now purchase fruit smoothies at Mickey D's! Sounds like real progress, right? Well, let's take a closer look and see if they're really as healthy as they sound.

McDonald's is not exactly known as a healthfood destination. After all, a typical lunch at the Golden Arches these days might well include something like an Angus Bacon & Cheese, Large Fries, and a Large Coke. ?Together, that's 1,600 calories, 64 grams of fat, and 2,400 mg of sodium, 99% of which is from highly cooked, highly processed, non-organic, factory-farmed, nutrition-barren source materials . (Add on another 75 calories and 550 more mg of sodium if you plan to go through, say, five packets of ketchup along with those fries.) (Source) And, some people eat that daily!

Wow, is it Friday already !? Time flies when you're powered by 100% raw organic goodness! Today, we wanted to share an audio interview with you. Last night, Alex Ortner from the Movement to Reverse Diabetes Naturally interviewed us about our recent work helping them spread their message. We were honored to hear him introduce us as "two people that hold a special place in my heart right now, and I'll tell you why that is: They are probably the two most active people that we've had in the movement to reverse diabetes naturally."

Well, Alex, it was our pleasure! We met scores of new people during our work for RDN, generated major awareness about the movement, and spread the word about the raw food lifestyle as well. To listen to or download the interview, just visit their site, here. Topics covered include:

On special Mondays, you sometimes see a regular feature here on Pure Jeevan's blog called Makin' It Monday. We always have so much fun doing this series, and it's been a huge hit both here on our blog and on YouTube.

We thought of a way to make the special Mondays even more special! Guess how? By seeing YOU in our Makin' It Monday raw food recipe videos! So, here's an open casting call for anyone in the Pure Jeevan family (that's you!) adventurous enough to prepare a raw food recipe on video to be featured in our Makin' It Monday series!

Jim here with another intriguing installment of Weird Wednesday.Look, I'm a hugefan of gigantic, mondo salads. If you (well, not raw foodists but most SAD-diet Americans) were to visit our house at lunch time, you'd likely think that the individual salads on our table are as big as the salads bowls put out for entire families (for those few families, relatively speaking, that serve any salad at all these days, that is).

Seriously, when I have enough prep time, I like to pile 'em high with organic green leaf (though I'll take red leaf or romaine frequently), tomatoes, carrots, onions, peppers, apple slices, pepitos, sunflower seeds, raisins -- basically everything but the kitchen sink.

In one daily newsletter that Wendi and I subscribe to, there was a discourse recently about being right -- but being right for the wrong reason. I've long been interested in that concept; it's fascinating, when you really think about it -- like getting credit on a test for an answer you guessed at, or knowing how to say something in another language but not knowing what it means. Along those lines, I'd like to share some personal opinion with you.

One of the common pro-raw arguments is that it's a calorie-restrictive diet and thus healthy because it limits our caloric intake (a regimen widely associated with extended lifespans in scientific literature).If you consider that a pound of greens or veggies has about 100 calories (generally speaking) and a pound of fruit has 300-400, imagine the incredible amounts of food you could ingest daily and still be considered calorie-restricted (as compared with the recommended number of calories for your build and lifestyle)!

With this video, Pure Jeevan concludes coverage of the 2009 Raw Spirit East festival. We started off two Fridays ago covering raw food chefs, then moved on to raw lifestyle speakers and philosophers. The final piece of the gourmet raw pie would have to be the festival ambience, which is somewhat tougher to capture in a short video. But, I think this video does a reasonable job of conveying a lot of the scene "beyond the food." (But even if it doesn't, how many times do you get to see Charles Balcer hula-hooping on video )

Enjoy the video (and pics, below, too)!

Over the weekend, we attended a fairy festival in Eugene, OR, called Faerieworlds . ?It was great fun -- loads and loads of interesting shops, festival-goers in costumes ranging in complexity from simple fairy ears to full-on ensembles, and some spectacular tribal bands on the main stage all day long.

What was unexpected, though, was seeing not just one (which, alone, would have been impressive), but *two* food carts dedicated to raw foods. ?The first was called Luminescent Foods:

Beginning today and running all through next week (and even spilling into the following week!), we'll be running videos from the Raw Spirit Festival (RSF East 2009) held in Upper Marlboro, MD, last weekend. If you've never attended a RSF event, you absolutely must. They're the best ever!