Know Any Literary Animal Lovers?

Hi there PureJeevan readers! We wanted to let you know that Jim's new novel CHROO is available on Amazon. It's a crazy adventure involving a billionaire heiress, her Chihuahua BFF ("Chroo") and a host of human and animal characters. Find out more on Amazon! Here are some links:




Jim here... I'd like to quote a poem today. It's called "the lesson of the moth" by Don Marquis. It's from his "archy and mehitabel" series, published in the 1920s. If you're unfamiliar with the series, archie is a cockroach who types poems (in all lowercase, without punctuation) by jumping onto the keys of a typewriter. Here's the text:

i was talking to a moth

Let me take you down,

'cause I'm going to

Strawberry Fields.

For today's Makin' It Monday, we're not really making something, but rather sprouting something! We tend to go through periods of time when we are sprouting a lot, consuming sprouts on salads, sandwiches, and inside whatever dishes we can add them to at the time. It seems appropriate for this time of year to start sprouting, again.

Have you ever sprouted seeds? The first time I ever sprouted, I used a nut milk bag that I kept dangling over the kitchen sink. I put some seeds into it, let them soak overnight in a bowl of water, and then rinsed them in the morning. Every time I was in the kitchen, I rinsed them again and let them drip into the sink until the next rinsing. It's important to keep the seeds moist and rinsed. It was thrilling to see the tiny little sprouts when they first began emerging from the seeds!

If you ve been a Pure Jeevan family member for a while, you know we don t always focus on food in regards to health. Health isn t only about the food you put into your body; it s about so much more. We are mental, spiritual, emotional, physical beings who thrive best when we have a balance in all those areas of our lives. Humans are, for the most part, social beings. If we lack something as vital as social interaction, we become out of balance. As young children, our primary social interaction is through direct contact with our parents and close family members. As we mature, almost all of us develop friendships with individuals outside of our family s social circle. Friendship is essential in helping us maintain a healthy balanced life.

How we meet friends, and how we interact with them, has been changing over the years as online social media communities have been created. For those living a raw food lifestyle and using the Internet to connect with like-minded others, you have no doubt realized there is a strong and growing virtual raw food community online. It s a large tribe, of sorts, where we are able to wander from website to website, meeting others and creating friendships together. (Be sure to join Pure Jeevan s Facebook page to connect with other Pure Jeevan family members.)

Two years ago, we were putting the final touches on launching the Pure Jeevan web site and blog. (While the blog archives show material dating back to 2006, the material from '06 and '07 is all pulled from Wendi's "Going Raw" journal, which was kept on another site. We pulled it into this site when we launched it to give those starting out on raw an inside look at one person's experiences in transitioning to a raw food diet.)

It's a beautiful day here. The sun is actually shining enough through the clouds to soak up some of its lovely rays. It feels so good. What a great way to start the weekend! We have no set plans, other than a trip to the local food co-op and a visit from the bunny. If the weather continues to be this nice, maybe we'll take the puppy over to the park and spend the afternoon enjoying the sights, smells, and sounds of Spring.

Ever since developing a personal conviction a few years ago that following a raw vegan existence was the best lifestyle for me, I've lived somewhat in conflict with the day-to-day corporate business environment in which I make my living at the moment. As we've directly stated many, many times, we're in the process of changing all of that. But, making such a huge change takes a long time because careers are in many ways very anchoring. We may write more about that process because it's true that going raw (or, really, adopting any kind of diet outside of what most other people eat) can lead to significant changes in your life. Between Wendi and me, I think we've gone through pretty much all of them, and there's certainly value and relevance in sharing most of those things here. Today, though, I thought I'd share what I call my "$75 Salad Story."

In the business world, "networking" is among the more prevalent activities anyone does. It's pretty much always going to involve food , right? It's always a breakfast briefing, meeting a client over lunch, or attending a dinner party (complete with a cocktail hour). ?The deck is more or less stacked against you at these things because, let's face it, they're usually set up to provide what most people perceive as a pleasant experience. And, quite often, that means a certain degree of culinary decadence / indulgence -- invariably at venues that have never heard of raw chocolate or raw apple pie (which, to me, is 10x more appealing and exciting than the ubiquitous "chocolate fountain").

I received an email from one of our lovely Pure Jeevan family members. Joanne is subscribed to our mailings and she received the ice cream cake recipe I had created for Jim back in January. Well, take a look at what she did with the recipe! It's LOVEly!

Hi Wendi!

I took Jim's birthday cake recipe to the next level.

Here's a rare question a Pure Jeevan family member recently asked:

I eliminated 100lbs on raw food, but I've been "stuck" for the last year. I feel absolutely amazing when I can stick to raw food, but it's sooo hard when time is limited!

First, congratulations on your success with the raw food lifestyle! You must be feeling like a new person, even though you feel a bit stuck right now.

Something has come up and it may put some of our projects on hold for about six months, or so! What could come up to make us give up our goals/plans for 2009? Umm...how about being awarded The Best Job In The World, the Island Reef Job! Australia is doing some major tourism marketing for their lovely Paradise Island. For six months an individual will live in a 3-bedroom home, comb the beach, blog about the experience, do some video blogging, respond to interviewers, feed fish, and just basically live a life in Paradise!!

To live this dream life, you'll be awarded $105,000 USD and be flown to the island!

"My biggest problems are starches... I grew up with them so they are emotional comfort foods."

Well, it's great that you already understand that your desire for starches is mostly coming from an emotional connection with those foods. You're already much more aware of your body and its cravings than many others who are trying to lose weight.

If you have a strong connection with starches, then go ahead and eat them in the beginning of your journey to better health. Simply start by adding more and more fresh, raw, water-rich fruits and vegetables. The more you consume healthy fruits and vegetables, the more your body will begin to crave them (no kidding!! You will actually one day crave a salad as much as you're craving starches right now!).