Pure Jeevan Blog - Pure Jeevan Raw Foods

Know Any Literary Animal Lovers?

Hi there PureJeevan readers! We wanted to let you know that Jim's new novel CHROO is available on Amazon. It's a crazy adventure involving a billionaire heiress, her Chihuahua BFF ("Chroo") and a host of human and animal characters. Find out more on Amazon! Here are some links:

Correction: I said "Lenuria" a number of times in this video, but it's actually Lunaria! In any case, we wanted to share some additional description for this plant. Here's a quick paragraph from Wikipedia:

Lunaria is a genus of flowering plants in the family Brassicaceae, native to central and southern Europe. It includes two species, Perennial honesty and Annual honesty. They are widely grown as ornamental plants in gardens, and have become naturalised in many temperate areas away from their native habitat. In the language of flowers, it means Sincerity and Forgetfulness. ...The common name "Honesty" arose in the 16th century, and it may be due to the translucent seed-pods which are like flattened pea-pods and borne on the plant through winter. In South-East Asia, it is called the "Money Plant," and in the United States as "Silver dollars," because its seed pods have the appearance of silver coins.

Wow, we've been getting a lot of publicity lately.(We'll be writing more about that later.) We're thrilled to be recognized for the work we're doing for the raw food community!

For those newly acquainted with Pure Jeevan, you've already found our blog (this site), and likely our main site. But, we also wanted to highlight another offering we've put a lot of work into -- the All Raw Directory. Here's a screenshot:

Read more: Welcome Raw Visitors!

Jim here...? Ahh, yes, you noticed, didn't you ? We'd started posting a video series called "Know Your Food" recently, promising to shoot for it being a DAILY series -- only to have its presence totally disappear as though Harry Houdini himself had taken control of our blog.

Well, we just wanted to post a quick explanation for you. Short answer: Know Your Food is coming back SOON!? We've been at work on so many amazing projects here at Pure Jeevan, a few of which we needed to complete prior to officially launching Know Your Food in a big way.

To put it metaphorically, Pure Jeevan can be thought of as an enormous hang glider. With hang gliding, you have to make sure everything's in order before jumping from the cliff and soaring freely above the landscape. (Ummm, not that we've ever actually hang-glided. What IS the past-tense of hang-glide, anyway )? So, we're just checking the rigging and so forth right now.

When we do step off that precipice, though... wow, you won't believe the cascade of huge announcements we'll have for the raw foods community. Know Your Food (which will return soon, prior to all of the huge announcements we have in store) will return in all of it's YouTube-esque glory very soon. So, thanks for your patience in that matter!

One more thing:?

Our friend Kevin Gianni is turning 30 this weekend. When you do the math, that means he was born December 7, 1978, which was pretty much the apex of the disco era in America.It's no wonder the man struck the above pose in our back yard; dude's got the Village People in his blood! So, it would be really nice if you boogied down to his site, www.RenegadeHealth.com, and wished him a happy birthday. He's also on Twitter -- cast a shoutout to: @KevinGianni.

Before we moved to Portland, Oregon, land of all things fresh and organic within walking distance, we had to drive quite a distance to reach the food co-op (the only place that had a good selection of organic produce and other raw food necessities). So, we only went shopping about once a week. It took a lot of trial and error to find ways to keep our weekly produce fresh for about a week.

We learned which fruits and vegetables stay fresh the longest, and which go bad the fastest. Based on this, we stocked the refrigerator accordingly (and used up the produce accordingly, as well). The fruits and veggies that stayed fresh the longest were stored in the backs of the shelves (things like carrots, beets, broccoli, cauliflower, apples, etc.). Next we stored the greens that lasted a pretty good amount of time (like kale and collards). And in the front of the shelves and in the door, we stored the more delicate greens (like lettuces and herbs).

Read more: Keeping Weekly Produce Fresh

After so looooong, the much-awaited Episode 6 is here of "Know Your Food"! Aren't you thrilled? Well, WE are. We're fantastically excited to announce that we have SIX thrilling new eipsodes "in the can" (as we film buffs like to say). So, here's the first of those six, in which your humble nutrition researchers reveal the hidden secrets of cacao, that delicious tropical ambrosia that opens your heart like nothing else. So, grab a raw chocolate snack of your choice and curl up in front of your favorite flat screen. Here's the vid:

Whoa, what'd you think of the "Monkey Brains" scene ! Have we finally used EVERY SINGLE hoaky feature of the Windows Movie Maker software? (Don't answer... Those were rhetorical questions.) In case you couldn't read some of the nutritional information, here's a summary of the key components of this delicious bounty from the Earth's equatorial regions. Raw chocolate contains:

This video is nearly 10 minutes long (sorry, we'll aim for shorter ones in the future), but shows a full process for making a delicious, spicy nut dip. From there, we show two options for making the sandwich -- one using dehydrated raw bread, another using lettuce as the wrapper. I wanted to add that the packaged raw bread used herein is from Love Force, a great company that has provided sponsorship support to Pure Jeevan in the past. Here's a link to their site in case you're interested acquiring some of their bread or finding out where it's sold. (It's very good, as are their raw organic energy bars!)

Jim here... Recently, a commenter on this blog, Lannette, mentioned being a cardiac rehab nurse. For some reason, reading this set my wheels spinning in various directions, among them onto the topic of meat consumption in the world. To begin, I'd like to recap something I'd said in response to her:

... it *astounds* me how people joke about heart health where I work. People around here routinely return from medical exams and actually adopt rather mischievous grins when they reveal how high their bad cholesterol levels are. It's like they're saying, "I know meat and dairy are bad for me, but I'm going to keep on eating it anyway. Isn't that funny ??!!!" Ummm, no. It's sad. They laugh it off as though there could be no possible future reckoning for them. It's reminiscent, IMHO, of Dr. Viktor Frankl's book "Man's Search for Meaning," in which he describes a psychological phenomenon he termed the "delusion of reprieve." For anyone unfamiliar w/ that, the term describes the phenomenon via which those faced with certain death (or near certain death) mentally construct some way out of it. They are deluded into believing that they'll have a reprieve from the inevitable. So, it's exactly the same to me -- these people see the heart attacks coming. They simply refuse to do anything about it, refuse to change their habits, deny what their blood work says to them. Why? Because they think "I'll be okay. Sure, this leads to heart disease in most people, but not in *me* because I'm a strong guy, I'm macho, I'm not as fat as some other person here, etc." Mostly, it's the meat, I think. It's got a powerful hold on our society...

So, today I wanted to write a little bit on the topic of meat consumption. This is an enormous issue, in my opinion. If you're reading this, it likely means you're already at least a vegetarian, so I do not need to quote you any saddening statistics on the horrors of the meat industry. In fact, before writing this, I decided to visit the PETA web site quickly in order to glean a few slaughterhouse facts. But, in no time, I became markedly depressed, so I'll largely avoid focusing on specific negative imagery here.