Know Any Literary Animal Lovers?

Hi there PureJeevan readers! We wanted to let you know that Jim's new novel CHROO is available on Amazon. It's a crazy adventure involving a billionaire heiress, her Chihuahua BFF ("Chroo") and a host of human and animal characters. Find out more on Amazon! Here are some links:




I received an email from one of our lovely Pure Jeevan family members. Joanne is subscribed to our mailings and she received the ice cream cake recipe I had created for Jim back in January. Well, take a look at what she did with the recipe! It's LOVEly!

Hi Wendi!

I took Jim's birthday cake recipe to the next level.

Look at the dinner we had this evening!!!

A bean and rice burrito, taco with all the toppings, tomato and pepper salad, and sweet orange salsa! Yum, yum, yum!!! I'll be posting the pic again and sharing a recipe on Monday.

Yesterday's smoothie was superlatively tasty, eh? It was clearly something out of Elvis' more energetic younger years, I think. You're probably wondering: "How does one follow an Elvis smoothie?!" I know ... it'll be tough to do.

Ever since developing a personal conviction a few years ago that following a raw vegan existence was the best lifestyle for me, I've lived somewhat in conflict with the day-to-day corporate business environment in which I make my living at the moment. As we've directly stated many, many times, we're in the process of changing all of that. But, making such a huge change takes a long time because careers are in many ways very anchoring. We may write more about that process because it's true that going raw (or, really, adopting any kind of diet outside of what most other people eat) can lead to significant changes in your life. Between Wendi and me, I think we've gone through pretty much all of them, and there's certainly value and relevance in sharing most of those things here. Today, though, I thought I'd share what I call my "$75 Salad Story."

In the business world, "networking" is among the more prevalent activities anyone does. It's pretty much always going to involve food , right? It's always a breakfast briefing, meeting a client over lunch, or attending a dinner party (complete with a cocktail hour). ?The deck is more or less stacked against you at these things because, let's face it, they're usually set up to provide what most people perceive as a pleasant experience. And, quite often, that means a certain degree of culinary decadence / indulgence -- invariably at venues that have never heard of raw chocolate or raw apple pie (which, to me, is 10x more appealing and exciting than the ubiquitous "chocolate fountain").

"Only somebody who really takes the time to understand [Pure Jeevan's Salsa's*] potential can then coax it into its fullest expression. Then, I mean, oh its flavors, they're just the most haunting and brilliant and thrilling and subtle and ... ancient on the planet." ~ Miles Raymond in "Sideways" (2004) (*slightly modified).

Jim here... Over the weekend, I'd made a string of videos for Pure Jeevan using my handy-dandy new phone. To my great surprise, when I went to post them to YouTube, they all came out sideways! So, I'm sorry, friends... you'll have to endure (if you so choose) a somewhat disorienting video, below. But, hey, at least it reminded me of that wondrous quote from the movie Sideways! I imagine Paul Giamatti describing one of my own recent creations this way -- a sort-of half-raw, yet still very healthy delight that I like to make sometimes.

My reason for featuring a less than 100% raw recipe is two-fold. First, I'd been discussing transitioning to raw (see yesterday's post). And, adding more raw into your non-raw diet is a great way to transition. I believe that raw sauces are an excellent way to achieve this, as I'll explain in the video. Second, if you do prefer a 100% raw dish, then you can simply replace the beans with something else -- perhaps sprouted beans, or maybe your own invention from the dehydrator.

Leaving Sin City, our fearless raw travelers headed south to Arizona for all sorts of raw food adventures. First up was a trip to Prescott Valley to meet Abi and Eli. Let's take a peek into Wendi's travelogue again, shall we

You probably haven't met our official tour guide yet. We call her Simone. She's a bit testy at times, but always gets us safely to our destination (although sometimes in rather roundabout ways). She added an extra one-time $89 fee to our trip budget, but we're very satisfied with her performance so far. You see, Simone is our trusty GPS unit!

Leaving Las Vegas, she guided us through the Hoover Dam area on our way to Arizona, a geographic area that I think would be better described as a "state of extremes." There, we experienced super hot, sunny days, freezing nights, snow outside even when it's sunny and hot, and also a bizarre experience we had in which some bananas actually froze and then nearly roasted all in the same day.

"An ounce of action is worth a ton of theory." ~ Friedrich Engels

When people talk about goals and planning, two distinct camps tend to emerge, in my experience:? (1) the "aim then fire" types, and (2) the "fire then aim" types.? I've used those specific terms for a reason, and will return to them in a bit. But, let's look at the two types, and relate them to the way in which one might approach raw foods.

I started writing on a raw food forum about the oranges coming in today. But, I was on my way out the door and I had more to say about them than I realized, so, I figured I'd paste what I wrote, so far, and add to it here in our blog. ;-)

?

(organic oranges and grapefruits)

Jim here... A few months ago, I was in our local food co-op's juice bar. I'd ordered an apple juice and had cringed when I saw the barista chop up four Granny Smiths and nonchalantly toss the whole lot, seeds and all, into the juicer. That juice was for someone else. So, when my order came up, I politely requested that he cut the seeds out -- a request he reluctantly granted, although not without showing considerable annoyance. My thinking was: Hey, those seeds contain cyanide! Why would I want to consume that, even in small amounts

But then... Have you ever known anyone who died from eating apple seeds? ?I know I haven't. Also, after mentioning this to a few people I know, I found that a number of them regularly ingest apple seeds. And, well, they're still living. So, is there any truth to the rumors? And, should we be concerned at all about this?

Even though it's not time to share everything with you about the life-changing events going on with us here at Pure Jeevan, I'm going to try harder to squeeze in a few minutes once in a while to update this blog with other information. I miss coming here and connecting with all of you. Thank you for so many lovely emails that you've been sending to me. I will be responding to all of you very soon. Please forgive me for taking so long to respond, but once we fill you in on everything that's been going on, I think you'll understand that it's difficult to find time to keep up with email and blog writing, among other things.

The latest news, as far as raw foods go, is that I'm having a love affair with a particular fruit. When I was transitioning to raw foods over two years ago, and also during the first few months of eating 100% raw foods, I was in love with young Thai coconuts. I couldn't get enough of them and they did some amazing things for my body---the most amazing was lowering my cholesterol to a healthy range within one month! After many months of consuming at least one coconut per day, however, my love affair ended. I still loved those Thai coconuts, but they just weren't as attractive to me anymore.