Know Any Literary Animal Lovers?

Hi there PureJeevan readers! We wanted to let you know that Jim's new novel CHROO is available on Amazon. It's a crazy adventure involving a billionaire heiress, her Chihuahua BFF ("Chroo") and a host of human and animal characters. Find out more on Amazon! Here are some links:




Jim here again... What do you think of that montage of vintage cigarette advertisements ! Knowing what we now know about cigarettes, it's tough to believe that such ads could have existed only 50 years ago, but the campaigns were real. Did doctors actually see no harm in cigarettes? Were there no pulmonary specialists back then who thought that habitually inhaling smoke might not be such a healthy idea Who knows... ?As I like to believe when it comes to doctors, even though they're quite oblivious to the harmful effects that chemicals have on our bodies, they do seem to mean well (in their own deluded ways). So, I don't hold it against them so much as I now hold it against individuals to think for themselves and challenge healthcare practitioners.

In any case, whether or not there is an advertising campaign attached to a new consumer product, it stands to reason that when a product is introduced into the marketplace, manufacturers should have a responsibility to ensure that the product is safe, and consumers should likewise have a reasonable expectation that the product is safe. Only, it doesn't always work that way, does it?

Welcome to the very first Take the Time Tuesday entry! What's Take the Time Tuesday, you may ask? Well, it's a time to meet someone special. Each Tuesday we'll introduce you to an individual or business we think might be of interest to you. So, who's in the spotlight for this very first Take the Time Tuesday entry? Pure Jeevan, of course!

Take the Time to Meet...

Jim here... Exactly one month ago today, I announced my intention to do a month-long trial of a low-fat raw vegan protocol largely based on the well-known 80-10-10 diet. I posted a half-way point update on May 15th, and now here we are at June 1st already. So, are you ready for the thrilling conclusion

As I've stated before, I went into this experiment rather hard-core, with one full week of zero overt fats, and then gradually introducing a few richer ingredients (although keeping within the 10% fat ceiling). I found much of the past month to be an exercise in restraint and self-control, similar to the issue many people face when going raw while the rest of the family is still eating cooked foods.However, it got significantly easier as time passed.

Today I'd like to do something different for Makin' It Monday. I'll tell you what we've eaten today, but I want to hear what's been happening in YOUR kitchen!

This morning I sliced up three bananas, drizzled them with some agave, sprinked a bit of Himalayan crystal salt on them, and then topped them with hemp seeds and sprouted flax seeds with cranberries and gogi berries. I love this breakfast because it feels like I'm eating something a bit complex and more filling than simply eating the bananas plain (which is how I almost always eat them). KDcat had a bowl of oatmeal (not raw), and Jim had a few pieces of fruit.

Jim here... About an hour ago, I purchased $68 worth of ice cream from a local supermarket. Bet you thought you'd never read something like that here, eh ? Well, don't worry -- Wendi and I haven't suddenly decided to binge on dairy products. You see, in my corporate job, I'm often the event organizer; today that meant ice cream gopher.

For some raw foodies, that scenario might seem rather cruel. You may be thinking: Isn't it tough to have to go purchase nine tubs of ice cream, two jars of maraschino cherries, two bags of marshmallows, four containers of flavored syrups, two cans of whipped cream, and numerous boxes of waffle cones ? No, it's not cruel at all. To me, it's now the same as running out for, say, office supplies.

Pizza Delivery at Pure Jeevan s home ! Yep, and it s not raw pizza, either. Maybe sometime in the not-so-distant future we ll be able to order delicious, life-giving raw pizzas for delivery to our home, but that time hasn t come. Even if it was possible today, I have a feeling we d still be ordering the greasy pizza that s going to be arriving here later today.

You see, today is KDcat s 14th birthday. As much as she knows about health, nutrition, and the harms of consuming dairy, she has made a decision that she wants to order a pizza for her birthday and have it delivered. When she told me of her birthday wish, a very big part of me wanted to review how unhealthy such food is, but the other part didn t want to bring guilt to her decision of eating pizza on her birthday. I know she completely understands about foods and health, especially about how harmful dairy can be for her body. She was determined to have pizza, so I d rather she enjoy it than to eat while feeling guilty about it the entire time.

Jim here... Happy Sunday morning, everyone!? We don't normally post on weekends, but we're sharing this video as a special gift for my mom on Mother's Day.As Wendi likes to say, "Every day is mother's day!"? But, I do like to do something a little special for my own wonderful mom. So, check out this video of a recipe Wendi (mostly) and I created for her. If you remember my reaction to the soup we made recently, it may not surprise you to hear me say that this sauce is the "best #$%^&*^%! sauce I've ever tasted!"

We're typing up and formatting this recipe for Pure Jeevan family members (you know, those who subscribe to our mail list). So, once it's ready, we'll be adding it to the queue of mailings we sent out to keep everyone inspired. This recipe is a keeper!

I'm makin' nothing today, or for the next eight days! Think of all the time I'm saving myself by consuming only mono meals for nine days. What will I end up doing with that extra time? So far, today, I've spent a long time outside soaking up the sun's beautiful rays that I've missed far too much this Winter. I have no idea what the rest of this mono journey is going to be like, but I'm up for the adventure!

I've started a little journal on my desktop to track my nine days of mono meals, so I'll share what I've written from time-to-time. Here's what I have, so far...

We just returned from the East End Food Co-op, where we answered raw food questions for two hours. We were still answering questions on our way out the door, and would have stayed longer but the place was closing. ;-) So, if anyone from this evening stops by our site and you still have questions, just comment here (or send me an email) and I'll be happy to answer them.

I'm more of a one-on-one kind of person, so I was a bit nervous about sitting in front of everyone to answer questions. Jim and KDcat were there to help me, of course, otherwise I probably wouldn't have been there at all. Once people started arriving, I was comfortable. The first people who entered the room were super sweet and I could tell they were genuinely nice people. Then little by little the room filled up, and I was surprisingly comfortable.Maybe in addition to all of the other positive changes in my life, my self confidence is getting better, too!

For some odd reason, I've had the privilege of "doing Thanksgiving" with a lot of different friends and families over the years. Because of this, and of course just from talking with others and reading things others have posted, I'm fairly certain that Thanksgiving means different things to different people.For some, it's their favorite annual holiday and fills them with joyous memories of Thanksgivings past and incredible anticipation of Thanksgivings to come. Some historian friends of mine seem fascinated by the historical aspects of the holiday -- the whole story of the pilgrims, etc. On the other end of the spectrum, I've actually encountered a few people who take offense at the very idea of this holiday (and they've got some convincing reasons to protest the wider celebrations)!

While all holidays are certainly "food-centric" by tradition, it's arguable that no other holiday (at least here in America) can match Thanksgiving's reputation in terms of feasting. It's kind of funny when you think about it because many holidays (or, "holy days") are actually traditionally observed by abstaining from food. So, there are fasts, and feasts. I think the majority view, based on my own sampling of various friend and family traditions, seems to be: It's mostly about having a huge meal. Yes, there is certainly an undercurrent of being thankful out there. A few families I've been with have had traditional, almost ceremonial, activities that went along with the meal (e.g., going around the room, taking turns stating what you're grateful for).

Driving to work today, we noticed that McDonald's has launched its latest product aimed at the health-conscious demographic. In case you haven't heard, you can now purchase fruit smoothies at Mickey D's! Sounds like real progress, right? Well, let's take a closer look and see if they're really as healthy as they sound.

McDonald's is not exactly known as a healthfood destination. After all, a typical lunch at the Golden Arches these days might well include something like an Angus Bacon & Cheese, Large Fries, and a Large Coke. ?Together, that's 1,600 calories, 64 grams of fat, and 2,400 mg of sodium, 99% of which is from highly cooked, highly processed, non-organic, factory-farmed, nutrition-barren source materials . (Add on another 75 calories and 550 more mg of sodium if you plan to go through, say, five packets of ketchup along with those fries.) (Source) And, some people eat that daily!