Know Any Literary Animal Lovers?

Hi there PureJeevan readers! We wanted to let you know that Jim's new novel CHROO is available on Amazon. It's a crazy adventure involving a billionaire heiress, her Chihuahua BFF ("Chroo") and a host of human and animal characters. Find out more on Amazon! Here are some links:




Here's a letter from Wendi to the Pure Jeevan family. I prettied it up a little with some color and graphics. -Jim

Hi there, lovely Pure Jeevan family! I'll be away from the computer for a month, working on some deep healing. It's time to go within and really hear what my body and spirit are saying.

Jim here... Of the many lessons 2008 brought to our household, one standout was certainly the importance of having patience. That s because we set some lofty goals, and lofty goals are often vital teachers.

For example, imagine sitting in your living room one day and deciding: "I'm going to scale Mt. Everest."? (For the purposes of this example, imagine also that no political, administrative, or financial restrictions exist to prevent you from doing this immediately if you really wanted to -- things like passports, entry visas, transportation costs, etc.)

Jim here... Recently, a commenter on this blog, Lannette, mentioned being a cardiac rehab nurse. For some reason, reading this set my wheels spinning in various directions, among them onto the topic of meat consumption in the world. To begin, I'd like to recap something I'd said in response to her:

... it *astounds* me how people joke about heart health where I work. People around here routinely return from medical exams and actually adopt rather mischievous grins when they reveal how high their bad cholesterol levels are. It's like they're saying, "I know meat and dairy are bad for me, but I'm going to keep on eating it anyway. Isn't that funny ??!!!" Ummm, no. It's sad. They laugh it off as though there could be no possible future reckoning for them. It's reminiscent, IMHO, of Dr. Viktor Frankl's book "Man's Search for Meaning," in which he describes a psychological phenomenon he termed the "delusion of reprieve." For anyone unfamiliar w/ that, the term describes the phenomenon via which those faced with certain death (or near certain death) mentally construct some way out of it. They are deluded into believing that they'll have a reprieve from the inevitable. So, it's exactly the same to me -- these people see the heart attacks coming. They simply refuse to do anything about it, refuse to change their habits, deny what their blood work says to them. Why? Because they think "I'll be okay. Sure, this leads to heart disease in most people, but not in *me* because I'm a strong guy, I'm macho, I'm not as fat as some other person here, etc." Mostly, it's the meat, I think. It's got a powerful hold on our society...

So, today I wanted to write a little bit on the topic of meat consumption. This is an enormous issue, in my opinion. If you're reading this, it likely means you're already at least a vegetarian, so I do not need to quote you any saddening statistics on the horrors of the meat industry. In fact, before writing this, I decided to visit the PETA web site quickly in order to glean a few slaughterhouse facts. But, in no time, I became markedly depressed, so I'll largely avoid focusing on specific negative imagery here.

In some wonderfully literary sense, there must be some kind of unique metaphor that could be constructed around the process by which cabbage turns to kimchi. Personal growth is not always easy, as any success technologist will surely tell you; ?there's a lot of doubt and oozing and off-gassing involved -- and yet, the final product is surprisingly pleasing to the palate.

Yes, it's time for us to update you on our first-ever kimchi experiment. If you want the short version:? I believe we have been successful! For those of you with a few more minutes, I'll share some of the lurid details. Highlights of our experiment included:

As many of you know, I'm more of an intuitive eater than anything else. I eat what I intuitively feel my body needs most of the time. Well, for the past two weeks what my body has been asking for is cauliflower. I went through a cauliflower stage sometime last year, and it seems I'm back to eating that lovely white flower veggie again!

At first I was making mashed cauliflower (like? mashed potatoes) and keeping the recipe very simple. I've made complex versions of the mashed cauliflower before, but I was really drawn to a more simple taste so all I was adding was some olive oil, salt, and a tiny bit of macadamia nuts. Yesterday, however, as I was cleaning the cauliflower (since my body was telling me it wanted more of it), I had a sense that I wanted something more vibrant, more fun than simple mashed cauliflower. So, I followed my intuition (picking up whatever I felt my body wanted to eat with the cauliflower) and here's what I created...

This experiment isn't looking so great, right now. I'm gaining weight.

I've cut fat out of my diet until my evening meal. Here's what I've eaten over the past few days:

Jim here... I was listening to a radio commercial the other day that promised to reveal the "secrets that credit card companies DON'T want you to know." You hear that kind of rather manipulative marketing all the time, right? It's a psychological thing, I suppose -- filling your mind with intrigue almost instantly. My credit is pretty decent, but I was thinking, "Wow, I wonder what those secrets are?!" We humans are curious creatures, aren't we?

But then I started to laugh to myself, imagining a raw foods radio spot adopting that technique. "Buy our special report and learn all of the Secrets that Raw Foodists do NOT Want YOU to Know!!!" And then I laughed some more. Know why? Because, when you think about it, there are absolutely, positively NO secrets raw foodists don't want you to know! Isn't that stunningly cool? In fact, the entire message of the movement is conveniently included right there in the words "raw foods." It couldn't be simpler -- the cure for what ails so much of the planet, neatly summed up in two words.

The diets of raw foodists are as varied as those of individuals consuming the Standard American Diet. The majority of raw foodists are either: 1) gourmet raw foodists, who consume dishes that are usually heavy in fat from nuts (Pure Jeevan started out this way); 2) basics raw foodists, who don't process their fruits and veggies in blenders, food processors, or dehydrators; 3) mono raw foodists, who consume single foods for each meal (i.e., a meal of only apples for breakfast, romaine lettuce for lunch); 4) low fat raw foodists, who consume processed meals at times, but prefer to keep their fat intake below 20% of their calories (Pure Jeevan is working toward this); and

Take the time to meet #5 ...

Hey, where the heck is Pure Jeevan this week ??? Sorry for the silence on our end; we're actually in Portland, Oregon, closing on our new digs -- the new HOME of Pure Jeevan!!! Exciting stuff, but we're SO busy that we may not be able to blog again until the week of June 7. But, we'll definitely return by then, and maybe even post a thing or two from here. It all depends on our internet situation. In any case, it's SO wonderful to be taking direct action on the future on Pure Jeevan. It's a huge leap of faith on our part, but it seems right by all accounts. So, see you soon when we return! -Jim & Wendi

Original Comments

Below, we have included the original comments from this blog post. Additional comments may be made via Facebook, below.

On May 28, 2010, Gopika wrote:

"An ounce of action is worth a ton of theory." ~ Friedrich Engels

When people talk about goals and planning, two distinct camps tend to emerge, in my experience:? (1) the "aim then fire" types, and (2) the "fire then aim" types.? I've used those specific terms for a reason, and will return to them in a bit. But, let's look at the two types, and relate them to the way in which one might approach raw foods.

Many people have asked us about the Raw Spirit Festival (RSF): What is it? When is it? Where is it? Will we be going ? So, we wanted to take a moment to answer those questions.