Know Any Literary Animal Lovers?

Hi there PureJeevan readers! We wanted to let you know that Jim's new novel CHROO is available on Amazon. It's a crazy adventure involving a billionaire heiress, her Chihuahua BFF ("Chroo") and a host of human and animal characters. Find out more on Amazon! Here are some links:




Continuing with our Taco Week, here's a quick and easy (and delicious) salsa recipe. You can really have a lot of fun with salsa, and can get highly experimental if you like. Almost anything tastes great in salsa. This one is fairly basic, so feel free to spruce it up with some of your favorite ingredients. Let us know in the comments section some of your favorite variations so you may inspire others!

On this lovely Valentine's Day, I am focusing on how thankful I am for LOVE! I'm not into the whole this-is-the-day-you-are-supposed-to-show-love thing, though. I think love is something that should always be around, felt, and shared. Every day is a new day to express the love you have in so many varied ways, why hold it back for one special day a year?

Jim here... This post is for anyone who has turned to raw foods in an attempt to become healthy -- to lose weight, lower cholesterol, to lower blood pressure, to beat diabetes, or perhaps to overcome something even more serious. Let me ask you something (rhetorically): Have you ever, in your journey toward optimal health, looked at someone else -- someone else who eats "worse" than you do, yet who appears outwardly more healthy -- and thought, "Why is it so hard for ME and yet so effortless for that person "

Have questions run through your mind such as: ?How can that other person eat all of the wrong things, and yet look healthy? ?Why is it that I eat better than most people, and yet I'm the one facing a health problem Why is it that some people go raw and their issues clear up so quickly, and yet here I am still not feeling and looking 100% healthy? Why is it that physical health is not always bestowed on those who really deserve it?

There's SO much to celebrate lately! Check it out:

Our dear friend Robin (aka Rawbin) celebrates her birthday today. We created a fun video for Rawbin, who has the ability to make anyone laugh! Rawbin blogs here and you can read her "My Raw Story" installment here.She's also the east coast Raw Spirit Festival representative. (RSF east happens August 29-30, 2009 in Maryland. More info here.)

I met Dr. Doug Graham in person at the Raw Spirit Festival. He has a soft, gentle voice but his message is anything but soft. He's straight-forward about diet and health being intimately related. Dr. D. invited me to be his guest this past Saturday at a doctors' convention where he boldly stated to his audience of doctors: "I'm probably not going to make you all that happy with the things I'm going to tell you."

There he was, standing in front of a room of doctors who have taken an oath to harm none. These doctors were there to learn about health and nutrition, but I don't think they had any idea about what they were going to learn from Dr. D. "What I say may fly in the face of what you've been taught," Dr. D. admitted. Many of the doctors leaned forward a bit, eyes and ears a bit more open at the thought of hearing something radical.

Just a quick notice that we've posted our December 2009 newsletter. Each month, we email a link to our newsletter to all Pure Jeevan family members. (If you're not receiving that, you're mising out on a ton of awesome raw inspiration and information. You can click here to sign up -- it's free!)

We'll be back tomorrow to continue our coverage of the Chicago raw food scene. As I've been saying for a few days now, you won't want to miss these great interviews!?

Jim here... Of the many lessons 2008 brought to our household, one standout was certainly the importance of having patience. That s because we set some lofty goals, and lofty goals are often vital teachers.

For example, imagine sitting in your living room one day and deciding: "I'm going to scale Mt. Everest."? (For the purposes of this example, imagine also that no political, administrative, or financial restrictions exist to prevent you from doing this immediately if you really wanted to -- things like passports, entry visas, transportation costs, etc.)

One reason I keep going on and on lately about raw desserts and raw ice creams is best conveyed with an example. ?Here are the ingredients in Cool Whip, a commonly available whipped topping:

  • water
  • hydrogenated vegetable oil (coconut and palm kernel oils)
  • high fructose corn syrup
  • corn syrup
  • skim milk
  • light cream
  • less than 2% of:
  • sodium caseinate
  • natural and artificial flavors
  • xanthan and guar gums
  • polysorbate 60
  • sorbitan monostearate
  • beta carotene (color)

Wow, I had a chemistry set in 5th grade that had a lot of things that sounded like some of those items. It's actually mind-boggling to envision the industrial processes necessary to produce everything on that list -- not that it's entirely possible to do so. After all, among the list of ingredients are "natural and artificial flavors." Ever wonder what, exactly, those are?

It's time for a little Phun Phriday Philosophy. (I hope you don't mind a little levity as we end this glorious week ) It just occurred to me that philosophers and self-development gurus commonly admonish against "attachments." Isn't that true ?We're attached to our egos, our possessions, our relationships. All attachments are bad, it is said. I believe one of the primary tenets (Noble Truths) of Buddhism centers on this very thing -- that our attachments cause suffering.

Well, all of that may be food for thought. But, when it comes to food for your body, I'm here to tell you that attachments are GOOD -- especially, when we're talking about the shredder attachment for your food processor!? Oh, don't lie to me, fellow raw foodie (or raw aspirant, as the case may be): You know you've neglected this wonderful tool, haven't you? -- relegated it to some unimportant place in the back of a kitchen drawer somewhere, right ! Well, it's time to rediscover the shredder blade! Your mission, should you choose to accept it, is to reconnect with this delightful food processor attachment.

I suppose that, when you buy more produce than the average consumer, you come to observe a thing or two about that produce. We can't say for sure that our assertion is 100% true, but it sure does seem true to us. You see, we've noticed that produce we purchase at farmers' markets tends to keep longer than store-bought. Give it a try yourself, and see if your produce stays fresher longer!

Of course, there are many other benefits to shopping at farmers' markets. Aside from the produce being able to stay fresh longer, you're getting it in a much fresher state than store-bought. So, the things you eat first will be "extra" fresh tasting.

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Jim here... A few months ago, I'd posted an article here on the topic of Cognitive Dissonance. This theme seems to crop up from time to time in questions people ask about the raw foods lifestyle. For example, one new raw fooder recently posted a question in a raw foods forum asking whether other raw foodies had reached a place in their lives at which things changed so much that they felt as though they were living a contradiction. Because this struck home for me, I'd like to reiterate my response, somewhat edited, below.