Know Any Literary Animal Lovers?

Hi there PureJeevan readers! We wanted to let you know that Jim's new novel CHROO is available on Amazon. It's a crazy adventure involving a billionaire heiress, her Chihuahua BFF ("Chroo") and a host of human and animal characters. Find out more on Amazon! Here are some links:




Wendi tells a funny story sometimes about a woman she'd met who was considering undergoing gastric bypass surgery to help her lose weight. When Wendi asked the woman whether she'd consider changing her diet to a raw foods regimen, she responded with something like, "Oh, no, that's too radical."

This is really what it's come to in society; having part of your digestive system surgically altered (in a profound, irreversible, dangerous, and invasive way) is no more than some nonchalant, consequence-free elective decision ... while eating more salads is viewed as "radical."

As this is a holistic web site, it's important that we take time every so often to feature pieces on other aspects of human health besides diet. So, today's subject is unrelated to raw foods, but is directly related to your health. (Don't worry: We'll get back to raw foods on Monday!)

Today I want to share a super-valuable lesson I learned when I was just 21 years old. Back then, Wendi worked within the advertising department of a large newspaper. She helped me meet the paper's photography editor who, in turn, approved an internship for me during my senior year of college. So, several days per week for one semester, I hung out with professional newspaper photographers. It was a lot of fun -- and with real darkrooms, too (as this was way before the age of digital cameras).

As promised yesterday, here s the Pure Jeevan cross-country tour itinerary! Will Wendi and KDcat be in your town or city? If so, please be sure to let us know, so they can meet you in person! We re all very excited that Pure Jeevan will be meeting some of you in person very soon!

We'll be posting a button on the right side of the blog later this week. When you click on the button, it'll take you to an up-to-date itinerary of all cities on the tour, as well as any talks/gatherings, etc. that may be going on. On that page, you may also be able to view some live video streaming of Wendi and KDcat as they're out and about finding the perfect location for Pure Jeevan. Stay tuned for more info!

Jim here... Sorry for being away for so long. We've got SO much going on these days, it's mind-boggling! More on that later, as I have something in mind already for today...I should start by clarifying that I've been basically raw for almost 4 years now (high-raw, you might say). During the first nearly-two years, I still ate meat from time to time. Actually, I still ate (and drank) almost everything from time to time -- sugars, processed foods, alcohol, you name it -- only less than I did before, and within the context of a dietary intake consisting of a significantly higher percentage of living foods. In those early years, I'd estimate I was averaging 75-90% raw. Not bad ... I definitely experienced improvements in my health!

The big change in consciousness didn't follow until two years ago. (This is an interesting point because, as you can see, I wasn't "ready" for a bigger change for two years into eating a lot of raw foods!) I suppose the difference was that, during the early years, I was pretty much raw by default rather than by conscious decision. As Jules said in Pulp Fiction, "... my girlfriend's a vegetarian. ?Which more or less makes me a vegetarian..." Yeah, that was my case back then, too, although I certainly grew into it (and am thankful that I did).

EVERYONE LOVES RAW TACOS!!! So, this week, we're going to show you FOUR "Makin' It Monday" videos instead of just one. These were filmed in Berkeley, CA, at our dear friend Carolyn's apartment. We hope you love these recipes. We actually eat raw tacos quite regularly -- especially when tomatoes are in season.

Jim here... Exactly one month ago today, I announced my intention to do a month-long trial of a low-fat raw vegan protocol largely based on the well-known 80-10-10 diet. I posted a half-way point update on May 15th, and now here we are at June 1st already. So, are you ready for the thrilling conclusion

As I've stated before, I went into this experiment rather hard-core, with one full week of zero overt fats, and then gradually introducing a few richer ingredients (although keeping within the 10% fat ceiling). I found much of the past month to be an exercise in restraint and self-control, similar to the issue many people face when going raw while the rest of the family is still eating cooked foods.However, it got significantly easier as time passed.

What a fun weekend we'll be having! We leave later today to visit some friends in Virginia. Sweet little Rhia (a niece's daughter) will be turning one year old and there will be a huge party for her. I'll be wearing a sari, there will be lots of Indian food to tempt me back to the cooked side of life (but, never fear, I am strong!), and we'll be staying up very late enjoying the party Saturday evening.



Mohtarama, Wendi, Mamta, Deborah

Isn't it amazing how many different, stunningly delicious salad dressings there are in the world ! It's mind-boggling! There could easily be an entire blog devoted to nothing but raw salad dressings -- and I bet, in the right hands, such a blog could go on 5 days / week for literally years before truly exhausting the subject.

The world simply abounds with good recipe ideas -- and "abundance" is really the mentality you need to embrace when you're doing anything in the culinary world, raw or otherwise. The other side of the spectrum is the "scarcity" perspective, which is when you think, "Oh, I'd love to write a cookboook or create a recipe, but there are already millions of them out there and all of the great culinary creations have been done already."

The diets of raw foodists are as varied as those of individuals consuming the Standard American Diet. The majority of raw foodists are either: 1) gourmet raw foodists, who consume dishes that are usually heavy in fat from nuts (Pure Jeevan started out this way); 2) basics raw foodists, who don't process their fruits and veggies in blenders, food processors, or dehydrators; 3) mono raw foodists, who consume single foods for each meal (i.e., a meal of only apples for breakfast, romaine lettuce for lunch); 4) low fat raw foodists, who consume processed meals at times, but prefer to keep their fat intake below 20% of their calories (Pure Jeevan is working toward this); and

Take the time to meet #5 ...

Jim here... Certainly, we're all familiar with the old saw, "You can lead a horse to water, but you can't make him drink," right ? So often, the life of a raw foodie is perfectly captured by that saying. We are, of course, the ones leading our equine brothers and sisters to the sweet trough of raw foods, just as others coaxed us into the barn for our first drink.

Have You Been Led To This Post ??

So, what is this post It's a big old horse trough to which, if you're a raw foodie, you can lead others. Or, if you're someone unfamiliar with raw foods, and have been sent here by another, what you'll find below is the water. No one can make you drink it. And, please don't be offended at my comparing you to a horse because (1) we're all horses, (2) this is all just my strange opinion, and (3) horses are beautiful, magical beings! Being compared to a horse is a compliment!

Ever since developing a personal conviction a few years ago that following a raw vegan existence was the best lifestyle for me, I've lived somewhat in conflict with the day-to-day corporate business environment in which I make my living at the moment. As we've directly stated many, many times, we're in the process of changing all of that. But, making such a huge change takes a long time because careers are in many ways very anchoring. We may write more about that process because it's true that going raw (or, really, adopting any kind of diet outside of what most other people eat) can lead to significant changes in your life. Between Wendi and me, I think we've gone through pretty much all of them, and there's certainly value and relevance in sharing most of those things here. Today, though, I thought I'd share what I call my "$75 Salad Story."

In the business world, "networking" is among the more prevalent activities anyone does. It's pretty much always going to involve food , right? It's always a breakfast briefing, meeting a client over lunch, or attending a dinner party (complete with a cocktail hour). ?The deck is more or less stacked against you at these things because, let's face it, they're usually set up to provide what most people perceive as a pleasant experience. And, quite often, that means a certain degree of culinary decadence / indulgence -- invariably at venues that have never heard of raw chocolate or raw apple pie (which, to me, is 10x more appealing and exciting than the ubiquitous "chocolate fountain").