Know Any Literary Animal Lovers?

Hi there PureJeevan readers! We wanted to let you know that Jim's new novel CHROO is available on Amazon. It's a crazy adventure involving a billionaire heiress, her Chihuahua BFF ("Chroo") and a host of human and animal characters. Find out more on Amazon! Here are some links:




A few of my friends have recently reached some special personal milestones in the raw food world. Congratulations go out to...

Sam: ONE YEAR RAW!!!

There's an old saying that "What Happens in Vegas, Stays in Vegas." But we're not ones for keeping secrets. So, here's the low-down on Wendi and KDcat's time in Sin City -- straight from Wendi's travelogue, once again!

We drove to Las Vegas from California, and loved seeing the change as our surroundings became a desert. The snow-capped mountains are such a beautiful contrast in CA, but especially here in Nevada where it's so dry and hot!

This stop was longer than expected, since we decided to change our schedule a bit in order to get some more relaxing time in--and also to allow KDcat to have some fun that didn't involve raw foods or Pure Jeevan activity. ?We decided to hold off on visiting a date farm and the grand canyon (two activities we'd had planned for this leg of the trip) until Jim could do those things with us as a family. We especially missed him during this part of the trip, because he's always wanted to see what Vegas is like in person.

A few days ago, we'd mentioned that Wendi had done a five-day water fast as part of her early dealings with Lyme disease. This was the first time I can recall in our household anyone fasting for more than a day or so, although there may have been the odd juice fast now and again for a few days.

Thinking back, I can tell you that, all while I kew Wendi (and especially during her cooked years), such an extended fasting would never have happened because she used to get wicked headaches any time she went without food for more than a normal time period between meals. This makes perfect sense, of course, as you really do have to be in fairly good health to successfully fast -- and, during those "cooked" years, we were both extremely unhealthy! (More on the reasons for all that later, as Wendi will likely do a write-up on fasting at some point.)

"Hey there... I know you have a daughter about the same age as mine. Recently a friend at school told [my daughter] about the things animals go through to become our food and it has sickened her to the point where she wants nothing to do with meat except 'maybe' fish sticks.I'm so not against this in any way but my concerns are her eating enough other foods to balance out the vitamins and nutrients she got from meat so that it doesn't affect her health or learning development."

Above is part of a letter Jim received from a Pure Jeevan member. The letter was really three separate questions about the raw food diet in regards to (1) nutrition and development, (2) financial stress, and (3) group living. Since my response was getting quite long, Ive split up the questions and answers. Below is my response to the nutrition and development concern. Tomorrow, Ill address financial stress and group living when eating a raw food diet.


When you're young and learning the letters of the alphabet, anything that starts with the same letter as your name becomes really special. Well, ever since I was a child and saw a Winnebago RV with the giant "W" on the side, I've been enchanted with the idea of one day owning one and traveling the world (at that age, I didn't realize I'd have to cross oceans to see everything).

If you've been following us for a while, you'll know that I was bringing that vision to life. It took years of convincing, but Jim was finally ready for such an adventure and together we began making plans. For more than two years we've been preparing to tour the country, while teaching about raw foods along the way. Our lives changed so dramatically when we found a way to heal our bodies (and more), a way that can also help others, and we just couldn't sit still. We feel called to spread the word about the raw food diet so others can at least hear that there's another way, that there's something different to try in their quest for health. I knew that crossing the country in an RV, planting the seeds about a raw food diet along the way, would be an efficient way of spreading the word.

Jim here... Well, I may have lived 100% raw for nearly one year now (and mostly raw for a few additional years), and I have definitely witnessed the reversal of many physical ailments during that time, but I can say with certainty that, if raw actually cures people of allergies, it looks like I still have a ways to go before reaching that milestone. Here's a snippet from an article I published a few years ago in a book:

I believe I was roughly 12 upon learning of my allergy to poison ivy (the hard way, naturally). By age 14, I'd heard all of the poison ivy folk lore and "wisdom" out there -? that sensitive people like myself can inadvertently contract it via smoke from a nearby brush fire, that ingesting the plant's concentrated essential oil can reverse one's sensitivity to outbreaks (even, some said, to the point of complete immunity), that scratching spreads the rash, that scratching does not spread the rash, that going to get the shot and the steroids makes it fade more quickly, that calamine is best, that it's not, et cetera.

Let me take you down,

'cause I'm going to

Strawberry Fields.

Pizza Delivery at Pure Jeevan s home ! Yep, and it s not raw pizza, either. Maybe sometime in the not-so-distant future we ll be able to order delicious, life-giving raw pizzas for delivery to our home, but that time hasn t come. Even if it was possible today, I have a feeling we d still be ordering the greasy pizza that s going to be arriving here later today.

You see, today is KDcat s 14th birthday. As much as she knows about health, nutrition, and the harms of consuming dairy, she has made a decision that she wants to order a pizza for her birthday and have it delivered. When she told me of her birthday wish, a very big part of me wanted to review how unhealthy such food is, but the other part didn t want to bring guilt to her decision of eating pizza on her birthday. I know she completely understands about foods and health, especially about how harmful dairy can be for her body. She was determined to have pizza, so I d rather she enjoy it than to eat while feeling guilty about it the entire time.

Ever since developing a personal conviction a few years ago that following a raw vegan existence was the best lifestyle for me, I've lived somewhat in conflict with the day-to-day corporate business environment in which I make my living at the moment. As we've directly stated many, many times, we're in the process of changing all of that. But, making such a huge change takes a long time because careers are in many ways very anchoring. We may write more about that process because it's true that going raw (or, really, adopting any kind of diet outside of what most other people eat) can lead to significant changes in your life. Between Wendi and me, I think we've gone through pretty much all of them, and there's certainly value and relevance in sharing most of those things here. Today, though, I thought I'd share what I call my "$75 Salad Story."

In the business world, "networking" is among the more prevalent activities anyone does. It's pretty much always going to involve food , right? It's always a breakfast briefing, meeting a client over lunch, or attending a dinner party (complete with a cocktail hour). ?The deck is more or less stacked against you at these things because, let's face it, they're usually set up to provide what most people perceive as a pleasant experience. And, quite often, that means a certain degree of culinary decadence / indulgence -- invariably at venues that have never heard of raw chocolate or raw apple pie (which, to me, is 10x more appealing and exciting than the ubiquitous "chocolate fountain").

Last year when I organized a raw food spiritual retreat at an ashram, I met some very lovely people. Two of those individuals were Patty and Denny (you can visit their blog to say hello to them). They were new to gourmet raw foods, so they were enthusiastic learners at the retreat. When they returned home after the blissful weekend, they began using their new raw food knowledge. Here are some excerpts of emails I have received from them since the retreat last year:

Well, you said you're motive in putting on this retreat was simply to pass on this valuable information and to help others; you were very successful where we're concerned - it is no exaggeration to say that you have changed our lives forever.

We've been almost 100% raw since the retreat. ... We're so excited about this new way of eating that we bought a new Vita-Mix. ...We can actually say that this has been our most notable and enjoyable dining experience - ever, in our entire lives! No one would ever put that much work into something if it were just for money; it is obvious that you did it from your heart. We feel blessed to have received such a gift.

A partial group picture from the retreat.

The 3-Day Raw Food Spiritual Ashram Retreat was a success! All my time and effort that went into creating the event was well worth the experience. When Leela Mata and I discussed a possible raw food retreat about a year ago, I had no idea how to go about creating such an event. I have never done anything like this, so I approached it by asking myself: "What would I want if I was attending a raw food spiritual retreat " From there, I created a retreat that I would love to attend, myself. In fact, when it was completely organized and guests began signing up, I wished that an identical event existed that I really could take part in, as well!