Know Any Literary Animal Lovers?

Hi there PureJeevan readers! We wanted to let you know that Jim's new novel CHROO is available on Amazon. It's a crazy adventure involving a billionaire heiress, her Chihuahua BFF ("Chroo") and a host of human and animal characters. Find out more on Amazon! Here are some links:




Sometimes you meet someone and you just know they have tapped into something special, something most of us search for but never quite find. That was the case when I met this lovely woman I'd like the rest of you to meet. There's a centered peace about her, down deep in her core, and yet she's overflowing with an energy that I've never seen matched by anyone else. She's delightfully insightful, intelligent, and playful all at the same time. ?

Take the Time to Meet

Ever since developing a personal conviction a few years ago that following a raw vegan existence was the best lifestyle for me, I've lived somewhat in conflict with the day-to-day corporate business environment in which I make my living at the moment. As we've directly stated many, many times, we're in the process of changing all of that. But, making such a huge change takes a long time because careers are in many ways very anchoring. We may write more about that process because it's true that going raw (or, really, adopting any kind of diet outside of what most other people eat) can lead to significant changes in your life. Between Wendi and me, I think we've gone through pretty much all of them, and there's certainly value and relevance in sharing most of those things here. Today, though, I thought I'd share what I call my "$75 Salad Story."

In the business world, "networking" is among the more prevalent activities anyone does. It's pretty much always going to involve food , right? It's always a breakfast briefing, meeting a client over lunch, or attending a dinner party (complete with a cocktail hour). ?The deck is more or less stacked against you at these things because, let's face it, they're usually set up to provide what most people perceive as a pleasant experience. And, quite often, that means a certain degree of culinary decadence / indulgence -- invariably at venues that have never heard of raw chocolate or raw apple pie (which, to me, is 10x more appealing and exciting than the ubiquitous "chocolate fountain").

Jim here... Recently, a commenter on this blog, Lannette, mentioned being a cardiac rehab nurse. For some reason, reading this set my wheels spinning in various directions, among them onto the topic of meat consumption in the world. To begin, I'd like to recap something I'd said in response to her:

... it *astounds* me how people joke about heart health where I work. People around here routinely return from medical exams and actually adopt rather mischievous grins when they reveal how high their bad cholesterol levels are. It's like they're saying, "I know meat and dairy are bad for me, but I'm going to keep on eating it anyway. Isn't that funny ??!!!" Ummm, no. It's sad. They laugh it off as though there could be no possible future reckoning for them. It's reminiscent, IMHO, of Dr. Viktor Frankl's book "Man's Search for Meaning," in which he describes a psychological phenomenon he termed the "delusion of reprieve." For anyone unfamiliar w/ that, the term describes the phenomenon via which those faced with certain death (or near certain death) mentally construct some way out of it. They are deluded into believing that they'll have a reprieve from the inevitable. So, it's exactly the same to me -- these people see the heart attacks coming. They simply refuse to do anything about it, refuse to change their habits, deny what their blood work says to them. Why? Because they think "I'll be okay. Sure, this leads to heart disease in most people, but not in *me* because I'm a strong guy, I'm macho, I'm not as fat as some other person here, etc." Mostly, it's the meat, I think. It's got a powerful hold on our society...

So, today I wanted to write a little bit on the topic of meat consumption. This is an enormous issue, in my opinion. If you're reading this, it likely means you're already at least a vegetarian, so I do not need to quote you any saddening statistics on the horrors of the meat industry. In fact, before writing this, I decided to visit the PETA web site quickly in order to glean a few slaughterhouse facts. But, in no time, I became markedly depressed, so I'll largely avoid focusing on specific negative imagery here.

Here at Pure Jeevan we are preparing for our cross country tour to educate others about raw foods. This means we are paring down on a lot of things, donating a lot, selling some things, and pretty much not buying anything unless it's absolutely necessary. That's what we've been doing for almost two years now (we're waiting for the house to sell). Recently, however, I decided it was time to spend a little bit of money even if it wasn't absolutely necessary.

Wendi's Dish Set

What did we buy? Dishes! Seems a bit strange to finally spend some money on something unnecessary and have it be dishes, right? Well, I had a few reasons for this purchase. The first is that when we are living in the RV, the space is going to be minimal. There won't be a lot of room for dishes, let alone much of anything else. Since there's not a lot of space to have dishes drying, we'll need to be washing, drying, and putting away immediately after use. That may not sound like a big deal, but when someone in the family decides to eat a few different things and leave the dirty dishes in the tiny RV sink, on the small counter, or somewhere else, it's going to really seem like a bigger mess than it is. So, to remedy this I thought it would be good for each of us to have our own dishes. That way we have a sense of responsibility for our own particular dishes--we know they are ours and we are responsible for taking care of them.

Correction: I said "Lenuria" a number of times in this video, but it's actually Lunaria! In any case, we wanted to share some additional description for this plant. Here's a quick paragraph from Wikipedia:

Lunaria is a genus of flowering plants in the family Brassicaceae, native to central and southern Europe. It includes two species, Perennial honesty and Annual honesty. They are widely grown as ornamental plants in gardens, and have become naturalised in many temperate areas away from their native habitat. In the language of flowers, it means Sincerity and Forgetfulness. ...The common name "Honesty" arose in the 16th century, and it may be due to the translucent seed-pods which are like flattened pea-pods and borne on the plant through winter. In South-East Asia, it is called the "Money Plant," and in the United States as "Silver dollars," because its seed pods have the appearance of silver coins.

Some of you who are new to raw foods may be happy to learn that there are festivals for individuals interested in the raw foods lifestyle! They are a fantastic opportunity to meet like-minded friends. For those of you who attended the Raw Spirit Festival in 2008, seeing images from that event may stir the magical memories you collected while there.

Below is part one of a two-part guest piece by Rawbin Anderson, in which she recounts her 2008 Raw Spirit Festival J.O.B. experiences of working in the kitchen. Rawbin is now the Raw Spirit Festival East Coast Manager and can be reached at Rawbin [at] rawspirit.com.

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You know that old saying about a picture being worth a thousand words? Well, today we want to add a thousand words to your daily informational intake.

Take the time to meet

Here's another brief video from our travels. Since time for editing is limited, I think I'll just run some more of the shorter vids this week and then get into the longer, more in-depth interviews next week. So, this is a short, fun conversation I had with Steve, who tends the raw juice and smoothie bar at Cousin's Incredible Vitality raw restaurant in Chicago. Here's the vid:

Did you know that, among the handful of programs I continually have running, there is always a dictionary program active on my laptop Oh, sure, there are tons of great web sites out there for looking up words -- and I do use those regularly. But, I just like my handy-dandy dictionary program. It's instant (no waiting for pages to load, etc.), it's ad-free, and it and has a great? -- no, scratch that, a tantalizing! -- thesaurus as well.

Anyway, here's what my trusty friend, the American Heritage Dictionary, has to say about the phrase "will power":

We have something special for today s Makin? It Monday! Remember Terilynn, the brilliant chef behind The Daily Raw Caf , whom we introduced you to not long ago? Well, this weekend she posted a recipe challenge open to anyone willing to participate. We here at Pure Jeevan are always up for an adventure, so thanks for the challenge, Terilynn!

The rules were simple: Use the list of possible ingredients, create a raw vegan food dish, and send pictures and information about your dish to The Daily Raw Caf . Here s the list for the challenge, with the items we didn t have available crossed out:

I am extremely thankful for sleep. I can't imagine striving to sleep only four hours a night. Jim always says he wishes he didn't have to sleep, that he's wasting his life when he sleeps. For me, I've always loved sleeping. I feel so great after I wake up. Not only that, I thoroughly enjoy dreaming. I wouldn't want to miss out on the amazing dream life I've been able to enjoy while I sleep.