Pure Jeevan Blog - Pure Jeevan Raw Foods

Know Any Literary Animal Lovers?

Hi there PureJeevan readers! We wanted to let you know that Jim's new novel CHROO is available on Amazon. It's a crazy adventure involving a billionaire heiress, her Chihuahua BFF ("Chroo") and a host of human and animal characters. Find out more on Amazon! Here are some links:

Ever since developing a personal conviction a few years ago that following a raw vegan existence was the best lifestyle for me, I've lived somewhat in conflict with the day-to-day corporate business environment in which I make my living at the moment. As we've directly stated many, many times, we're in the process of changing all of that. But, making such a huge change takes a long time because careers are in many ways very anchoring. We may write more about that process because it's true that going raw (or, really, adopting any kind of diet outside of what most other people eat) can lead to significant changes in your life. Between Wendi and me, I think we've gone through pretty much all of them, and there's certainly value and relevance in sharing most of those things here. Today, though, I thought I'd share what I call my "$75 Salad Story."

In the business world, "networking" is among the more prevalent activities anyone does. It's pretty much always going to involve food , right? It's always a breakfast briefing, meeting a client over lunch, or attending a dinner party (complete with a cocktail hour). ?The deck is more or less stacked against you at these things because, let's face it, they're usually set up to provide what most people perceive as a pleasant experience. And, quite often, that means a certain degree of culinary decadence / indulgence -- invariably at venues that have never heard of raw chocolate or raw apple pie (which, to me, is 10x more appealing and exciting than the ubiquitous "chocolate fountain").

"Only somebody who really takes the time to understand [Pure Jeevan's Salsa's*] potential can then coax it into its fullest expression. Then, I mean, oh its flavors, they're just the most haunting and brilliant and thrilling and subtle and ... ancient on the planet." ~ Miles Raymond in "Sideways" (2004) (*slightly modified).

Jim here... Over the weekend, I'd made a string of videos for Pure Jeevan using my handy-dandy new phone. To my great surprise, when I went to post them to YouTube, they all came out sideways! So, I'm sorry, friends... you'll have to endure (if you so choose) a somewhat disorienting video, below. But, hey, at least it reminded me of that wondrous quote from the movie Sideways! I imagine Paul Giamatti describing one of my own recent creations this way -- a sort-of half-raw, yet still very healthy delight that I like to make sometimes.

My reason for featuring a less than 100% raw recipe is two-fold. First, I'd been discussing transitioning to raw (see yesterday's post). And, adding more raw into your non-raw diet is a great way to transition. I believe that raw sauces are an excellent way to achieve this, as I'll explain in the video. Second, if you do prefer a 100% raw dish, then you can simply replace the beans with something else -- perhaps sprouted beans, or maybe your own invention from the dehydrator.

Read more: Happy Birthday Pure Jeevan!

Wow, today is Day 7 of the Big 2010 Tour! So far, Wendi and KDcat have spent three days on a train and three more in Portland, Salem, and Corvallis. We still have plenty of content to post from those, including a good deal of video (once I'm able to edit that). For now, let's look at some pics and talk about their second stop, Salem!

Prior to leaving, Wendi & KDcat (let's just say "W&K" from here on out, okay ) stopped at People's Co-Op in Portland for supplies. As much as they loved Portland, they weren't very impressed with the co-op there, as compared to the one we have in Pittsburgh. However, in fairness, they were told that it's still a "young" co-op. Still, it's surprising to me that Portland wouldn't have an enormous one. However, it could very well be that there is not as much of a need there, in an area in which organics are much more accepted. Here in Pittsburgh, one could argue that our co-op thrives because organics are largely scoffed at by other retailers. Interesting, eh?

(By the way, are people on the west coast really as laid back as everyone says Wendi got into a bit of hot water for filming inside another co-op! Here in Pittsburgh, I doubt anyone would care if you set up a movie set in our co-op. No charges were filed, thankfully.)

I've received countless emails over the past few days, thanks to Kevin Gianni's video (below) about the potato pancakes I made for he and Annmarie when they were visiting. In many of the emails you were thanking me for the free eBooks, but some of you had questions (and even some concerns) about sweet potatoes. I've answered you all individually, but I thought it might be a good idea to spend some time discussing the sweet potato a little more. Here's the vid, and then I'll include some of the questions I was asked:

: The Lovely Rhio

Within just a few days of posting our year-end summaries and plans for the future, we were contacted by a few different individuals who asked to interview us. How exciting, right ! We've been diligently working on helping others learn about raw foods, while also helping our raw food community grow in different ways. It's wonderful to be recognized for all that we've done in the past and are currently working on!

Our first interview was thrilling. We were contacted by Rhio, who was overjoyed to have found out about the All Raw Directory that we created for the raw and living foods community. She and her partner, Leigh, were down-to-Earth and easy to talk with. Jim and I both liked them very much. If you've never heard about Rhio (that's hard to believe), she's the author of "Hooked on Raw" and the host of an online radio show called "Hooked on Raw with Rhio," which airs on NY Talk Radio (formerly known as Tribeca Radio).Rhio's radio show is about healthy living, primarily through a raw/living foods diet and lifestyle.

During the interview we talked about the All Raw Directory, our successes with the raw and living foods diet, our projects for the upcoming year, and so much more. The interview is currently available this week on the NY Talk Radio site, during the following hours: Monday, 4 & 8 pm; Tuesday, 9 am; Wednesday, 3 & 8 pm; and Friday, 4 & 8 pm. After this week, the interview will be available as a podcast on a special podcasts page. If you have some time, we'd love for you to check out the interview and let us know what you think. It was our first professional interview, so we'd love to hear your opinions on it! Please also visit Rhio's site if you've never been there before.She is a lovely woman and has a wealth of information available for you on her site.

Original Comments

Below, we have included the original comments from this blog post. Additional comments may be made via Facebook, below.

On January 21, 2009, Paulina wrote:

Can't wait to hear your interview on iTunes!

KDcat and I returned from the ashram last night filled with peace and motivation to move forward with our current goals (more about this in the upcoming newsletter). However, we also returned to a home with next to no produce in it (well, compared to what we normally have available). What to do? There's no way to run to the co op today (only one car in our home) or this evening, so it's time to be creative. Let's take a look at what Pure Jeevan has in the fridge and on the counter, and we'll see what we can create!