Know Any Literary Animal Lovers?

Hi there PureJeevan readers! We wanted to let you know that Jim's new novel CHROO is available on Amazon. It's a crazy adventure involving a billionaire heiress, her Chihuahua BFF ("Chroo") and a host of human and animal characters. Find out more on Amazon! Here are some links:




Jim here again... What do you think of that montage of vintage cigarette advertisements ! Knowing what we now know about cigarettes, it's tough to believe that such ads could have existed only 50 years ago, but the campaigns were real. Did doctors actually see no harm in cigarettes? Were there no pulmonary specialists back then who thought that habitually inhaling smoke might not be such a healthy idea Who knows... ?As I like to believe when it comes to doctors, even though they're quite oblivious to the harmful effects that chemicals have on our bodies, they do seem to mean well (in their own deluded ways). So, I don't hold it against them so much as I now hold it against individuals to think for themselves and challenge healthcare practitioners.

In any case, whether or not there is an advertising campaign attached to a new consumer product, it stands to reason that when a product is introduced into the marketplace, manufacturers should have a responsibility to ensure that the product is safe, and consumers should likewise have a reasonable expectation that the product is safe. Only, it doesn't always work that way, does it?

Some of you who are new to raw foods may be happy to learn that there are festivals for individuals interested in the raw foods lifestyle! They are a fantastic opportunity to meet like-minded friends. For those of you who attended the Raw Spirit Festival in 2008, seeing images from that event may stir the magical memories you collected while there.

Below is part one of a two-part guest piece by Rawbin Anderson, in which she recounts her 2008 Raw Spirit Festival J.O.B. experiences of working in the kitchen. Rawbin is now the Raw Spirit Festival East Coast Manager and can be reached at Rawbin [at] rawspirit.com.

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Jim here... As you're probably aware, Sunday marks the summer solstice here in the northern hemisphere. While the Pure Jeevan family certainly includes many raw foodies living in the southern hemisphere (*nods to our friends in Oz and beyond currently heading into winter*), the majority of our readers will equate Sunday with the official kick-off of much longer, much hotter days. So, we'd like to provide some topical, tropical inspiration for you.

How do you feel about heat Personally, I used to *hate* it. I thought I knew what real heat was, too, having grown up in St. Louis where the summers can be brutal. But, Wendi and I traveled to India once (so far!) and, wow, THAT was real heat. I clearly remember standing on an airport tarmac in a place called Trivandrum, just 8 degrees north of the equator, almost in shock over how hot it was there.

Ever since developing a personal conviction a few years ago that following a raw vegan existence was the best lifestyle for me, I've lived somewhat in conflict with the day-to-day corporate business environment in which I make my living at the moment. As we've directly stated many, many times, we're in the process of changing all of that. But, making such a huge change takes a long time because careers are in many ways very anchoring. We may write more about that process because it's true that going raw (or, really, adopting any kind of diet outside of what most other people eat) can lead to significant changes in your life. Between Wendi and me, I think we've gone through pretty much all of them, and there's certainly value and relevance in sharing most of those things here. Today, though, I thought I'd share what I call my "$75 Salad Story."

In the business world, "networking" is among the more prevalent activities anyone does. It's pretty much always going to involve food , right? It's always a breakfast briefing, meeting a client over lunch, or attending a dinner party (complete with a cocktail hour). ?The deck is more or less stacked against you at these things because, let's face it, they're usually set up to provide what most people perceive as a pleasant experience. And, quite often, that means a certain degree of culinary decadence / indulgence -- invariably at venues that have never heard of raw chocolate or raw apple pie (which, to me, is 10x more appealing and exciting than the ubiquitous "chocolate fountain").

Jim here... Today Wendi is busy preparing for a multi-day activity that I'm sure she'll be writing about later this week. So, I thought I'd field a question we received recently (one directed specifically to me). We do receive a good deal of questions at our Raw Food Diet Question In-box (at Questions [at] PureJeevan.com), so feel free to send any in that you may have, and we'll definitely get to them all here in time. In any case, one reader writes:

As drawn as I am to a raw diet, being mostly cooked vegan right now, I can't help but come up against this each time: Since produce is, after all, mostly water, what did you eat while transitioning that didn't lead to shoving in lots of bread, potatoes, etc. Do you just eat lots and lots of, say, oranges, at one go? This has always been my raw downfall. I'm sure the answer is very simple.

Wow, this is a great question, and one with many possible answers! To begin, let's recognize that this isn't a question from a "SAD diet" eater. ?Being a vegan, alone, takes significant learning and (often) self-discipline to accomplish successfully. It's also, in my view, an excellent dietary and lifestyle choice for many people, regardless of whether they ever decide to try a raw foods diet. So, this question is rather advanced.

The Lovely Rhio
Within just a few days of posting our year-end summaries and plans for the future, we were contacted by a few different individuals who asked to interview us. How exciting, right ! We've been diligently working on helping others learn about raw foods, while also helping our raw food community grow in different ways. It's wonderful to be recognized for all that we've done in the past and are currently working on!
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Our first interview was thrilling. We were contacted by Rhio, who was overjoyed to have found out about the All Raw Directory that we created for the raw and living foods community. She and her partner, Leigh, were down-to-Earth and easy to talk with. Jim and I both liked them very much. If you've never heard about Rhio (that's hard to believe), she's the author of "Hooked on Raw" and the host of an online radio show called "Hooked on Raw with Rhio," which airs on NY Talk Radio (formerly known as Tribeca Radio).Rhio's radio show is about healthy living, primarily through a raw/living foods diet and lifestyle.
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During the interview we talked about the All Raw Directory, our successes with the raw and living foods diet, our projects for the upcoming year, and so much more. The interview is currently available this week on the NY Talk Radio site, during the following hours: Monday, 4 & 8 pm; Tuesday, 9 am; Wednesday, 3 & 8 pm; and Friday, 4 & 8 pm. After this week, the interview will be available as a podcast on a special podcasts page. If you have some time, we'd love for you to check out the interview and let us know what you think. It was our first professional interview, so we'd love to hear your opinions on it! Please also visit Rhio's site if you've never been there before.She is a lovely woman and has a wealth of information available for you on her site.

Original Comments

Below, we have included the original comments from this blog post. Additional comments may be made via Facebook, below.

On January 21, 2009, Paulina wrote:

Can't wait to hear your interview on iTunes!

Wow, today is a really special day: Jay Kordich's 86th birthday! There must be millions of stories of how Jay has touched the lives of people in enormously positive ways. Here's ours...

Back in the early 1990s when we moved to the Washington, D.C., area, Wendi got a job in Arlington, Virginia. When she walked into work one day, one of the other workers there was absolutely glowing. So, she asked the woman, "Do you have a new boyfriend or something ?!!"

Last year when I organized a raw food spiritual retreat at an ashram, I met some very lovely people. Two of those individuals were Patty and Denny (you can visit their blog to say hello to them). They were new to gourmet raw foods, so they were enthusiastic learners at the retreat. When they returned home after the blissful weekend, they began using their new raw food knowledge. Here are some excerpts of emails I have received from them since the retreat last year:

Well, you said you're motive in putting on this retreat was simply to pass on this valuable information and to help others; you were very successful where we're concerned - it is no exaggeration to say that you have changed our lives forever.

We've been almost 100% raw since the retreat. ... We're so excited about this new way of eating that we bought a new Vita-Mix. ...We can actually say that this has been our most notable and enjoyable dining experience - ever, in our entire lives! No one would ever put that much work into something if it were just for money; it is obvious that you did it from your heart. We feel blessed to have received such a gift.

Jim here... A health-conscious friend of mine was feeling sick today. And, while I certainly do not advocate harping on the sick, I did have a very mild discussion with her when she phoned me for some advice. I asked, "Do you know what cognitive dissonance is "

"I'm not sure," she replied.

Here they are!! Images from the 3-Day Raw Food Spiritual Ashram Retreat! There were more taken by the ashram staff; once they are sent to me, I'll include those, as well.

Page One: Guests

Page Two: Raw Food

The other day I made a recipe from "Rainbow Green, Live-Food Cuisine" by Dr. Gabriel Cousens. I modified his recipe a bit and what resulted was amazing. Perhaps the original recipe tasted even better, but this is what I did with it.