Know Any Literary Animal Lovers?

Hi there PureJeevan readers! We wanted to let you know that Jim's new novel CHROO is available on Amazon. It's a crazy adventure involving a billionaire heiress, her Chihuahua BFF ("Chroo") and a host of human and animal characters. Find out more on Amazon! Here are some links:




To keep all of you inspired while we are away, we've asked some

remarkable individuals to share their raw food stories with you. Enjoy!

Bunny Berry is back with a new 100-day Raw Fu challenge! If you've made a New Year's resolution to eat more raw in 2009, Bunny Berry's Raw Fu community may offer you the amazing support you'll need to meet your goal for the new year. Check it out!? Here's a snippet from Raw Fu:

And we re BACK! It s time to ring in the New Year with a New 100 Day Challenge. Take the plunge with 100 days of support, love, and lots of leafy greens. Bunny will be back with daily videos, vision boards, special Raw Fu celebrity guest stars, Breakfast with Bunny calls, and more Cutting Board Cam!

Join the Next Raw Fu Challenge NOW!

We ve covered this in the past here on the Pure Jeevan blog, but it s something that s being discussed again online in major news feeds. Since many people read and learn from such sources, especially Yahoo! News, there is potential for a lot of damage and misinformation to be ?learned? by many individuals. In a recent article on Yahoo!, we re informed in the ?Health Experts Main/HealthLine? category that consuming only healthy foods is an eating disorder. Those who desire a healthy body by consuming healthy (as opposed to unhealthy) foods are labeled as having ?orthorexia,? a supposed eating disorder that can be cured with cognitive behavioral therapy.

What does that mean, really? If we desire a healthy body, and all the vibrant energy that comes with it, then we are psychologically unbalanced? [Sarcasm to follow ] However, if we eat those same healthy foods, but also consume things like Kentucky Fried Chicken, McDonald s burgers, Wendy s French fries, or Skittles candies then we are balanced individuals and deemed psychologically healthy? What if we consume no healthy foods, preferring instead the Standard American Diet of fast foods, heavy meats and gravies, that includes few fruits or vegetables? Well, that s considered normal and of no concern in the least bit ? there is no eating disorder when consuming a diet like that. You can require caffeinated beverages to have enough energy to get through the day and that s normal, too. Die of a heart attack from such a diet and that s normal, too.

In the comedy film, L.A. Story, there's a scene in which weatherman Harris K. Telemacher (Steve Martin) visits a friend and is asked to taste a *very* green-looking juice. He does, and then proclaims it's "exactly like licking a shag carpet." ?Funny how some people adore intense greens while others experience the polar-opposite reaction. (There are numerous funny food- and health-related jokes in that movie, by the way!)

Yesterday, we discussed some unusual considerations with respect to greens, ultimately leading to a brief discussion of chlorophyll (the green pigment within almost all plants that plays a key role in photosynthesis).

"Only somebody who really takes the time to understand [Pure Jeevan's Salsa's*] potential can then coax it into its fullest expression. Then, I mean, oh its flavors, they're just the most haunting and brilliant and thrilling and subtle and ... ancient on the planet." ~ Miles Raymond in "Sideways" (2004) (*slightly modified).

Jim here... Over the weekend, I'd made a string of videos for Pure Jeevan using my handy-dandy new phone. To my great surprise, when I went to post them to YouTube, they all came out sideways! So, I'm sorry, friends... you'll have to endure (if you so choose) a somewhat disorienting video, below. But, hey, at least it reminded me of that wondrous quote from the movie Sideways! I imagine Paul Giamatti describing one of my own recent creations this way -- a sort-of half-raw, yet still very healthy delight that I like to make sometimes.

My reason for featuring a less than 100% raw recipe is two-fold. First, I'd been discussing transitioning to raw (see yesterday's post). And, adding more raw into your non-raw diet is a great way to transition. I believe that raw sauces are an excellent way to achieve this, as I'll explain in the video. Second, if you do prefer a 100% raw dish, then you can simply replace the beans with something else -- perhaps sprouted beans, or maybe your own invention from the dehydrator.

Jim here... "Do I Need to Eat a Certain Percentage of Raw Foods to Call Myself a Raw Foodist " This seems to be a common question among some people interested in pursuing a raw and living foods lifestyle. I fielded such a question recently online, and thought I'd recap my own answer here, somewhat edited for enhanced clarity:

I know what raw foodism means. And, if you're here, you probably do to, or at least you're interested in it and know the basics. But, to the mainstream population, raw is absolutely unheard of, totally out of the box -- relatively speaking. So, let's begin by taking a look at who in the world has potentially heard of RAW. Let's start more broadly and then hone in.

Jim here... Conventional wisdom says we shouldn't judge a book by its cover, right? Well, what about recipes? Should we judge them by their names?

When KDcat was young -- well before we followed a raw diet -- her friends sometimes scoffed at our typical vegan fare. After all, few kids would voluntarily eat "Pasta with Spinach Sauce."? But, we discovered, change the name and suddenly they're lining up for seconds. Instead of "Spinach Sauce," Wendi came up with "Jungle Sauce"! How exciting, right?

Back when we ate cooked foods (especially way back when our menu was not exclusively vegan), parmesan cheese seemed to be a staple of our existence (especially for Jim). We'd sprinkle it liberally on pasta dishes, salads, soups, and more.

As is typical for many raw foodies, you often realize after going raw that it was not always necessarily the food itself that you craved (no matter what it was); often it was simply the texture, the spices, the various flavors and tastes, etc. And that realization leads raw chefs to wonder whether the same experience can be recreated using only raw ingredients.

Some of you who are new to raw foods may be happy to learn that there are festivals for individuals interested in the raw foods lifestyle! They are a fantastic opportunity to meet like-minded friends. For those of you who attended the Raw Spirit Festival in 2008, seeing images from that event may stir the magical memories you collected while there.

Below is part one of a two-part guest piece by Rawbin Anderson, in which she recounts her 2008 Raw Spirit Festival J.O.B. experiences of working in the kitchen. Rawbin is now the Raw Spirit Festival East Coast Manager and can be reached at Rawbin [at] rawspirit.com.

?

Something has come up and it may put some of our projects on hold for about six months, or so! What could come up to make us give up our goals/plans for 2009? Umm...how about being awarded The Best Job In The World, the Island Reef Job! Australia is doing some major tourism marketing for their lovely Paradise Island. For six months an individual will live in a 3-bedroom home, comb the beach, blog about the experience, do some video blogging, respond to interviewers, feed fish, and just basically live a life in Paradise!!

To live this dream life, you'll be awarded $105,000 USD and be flown to the island!