Jim here... Recently, a commenter on this blog, Lannette, mentioned being a cardiac rehab nurse. For some reason, reading this set my wheels spinning in various directions, among them onto the topic of meat consumption in the world. To begin, I'd like to recap something I'd said in response to her:

... it *astounds* me how people joke about heart health where I work. People around here routinely return from medical exams and actually adopt rather mischievous grins when they reveal how high their bad cholesterol levels are. It's like they're saying, "I know meat and dairy are bad for me, but I'm going to keep on eating it anyway. Isn't that funny ??!!!" Ummm, no. It's sad. They laugh it off as though there could be no possible future reckoning for them. It's reminiscent, IMHO, of Dr. Viktor Frankl's book "Man's Search for Meaning," in which he describes a psychological phenomenon he termed the "delusion of reprieve." For anyone unfamiliar w/ that, the term describes the phenomenon via which those faced with certain death (or near certain death) mentally construct some way out of it. They are deluded into believing that they'll have a reprieve from the inevitable. So, it's exactly the same to me -- these people see the heart attacks coming. They simply refuse to do anything about it, refuse to change their habits, deny what their blood work says to them. Why? Because they think "I'll be okay. Sure, this leads to heart disease in most people, but not in *me* because I'm a strong guy, I'm macho, I'm not as fat as some other person here, etc." Mostly, it's the meat, I think. It's got a powerful hold on our society...

So, today I wanted to write a little bit on the topic of meat consumption. This is an enormous issue, in my opinion. If you're reading this, it likely means you're already at least a vegetarian, so I do not need to quote you any saddening statistics on the horrors of the meat industry. In fact, before writing this, I decided to visit the PETA web site quickly in order to glean a few slaughterhouse facts. But, in no time, I became markedly depressed, so I'll largely avoid focusing on specific negative imagery here.

Read more: Thoughts on Meat

This morning as I was driving from the beautiful Carnegie Mellon University campus to a business meeting outside the city, I had to take a detour at one of Pittsburgh's many bridges. It was a little frustrating because I had hoped to arrive at my destination early enough to grab a green tea at a coffee shop. But, these little delays happen. I'm glad this one did, though, because I soon passed a small yoga studio (called Pratique) where an interesting window decal hangs. It reads: "Yoga is my health insurance."

Many kudos to the clever people at Pratique who apparently crafted this catchy and spot-on message. While this is a raw foods site, not a yoga site, the message is equally apropos here. It essentially means, in my view, that we all have the opportunity to profoundly affect our own health and well being.

In our family, we're currently facing the realistic prospect of taking a literal approach to this concept, dropping formal health coverage! Quite literally, we feel that maintaining a health plan is (almost) a complete waste of money. I'm not posting this to start a debate as to whether those who follow a healthy diet should or should not buy into a plan. (I know all of the related arguments already: Yeah, but what if you cut your arm and need stitches Save that for Facebook or, at least, some other time.) I'm more concerned with reiterating one of our key messages here at Pure Jeevan -- our unwavering ?conviction that physical health and diet are tightly connected. Wendi knows this, I know this, our child knows this, YOU know this... But why doesn't everyone acknowledge it?

Read more: "Yoga Is My Health Insurance" -- Neat Idea!

Hi everyone! Jim here with a really special treat for you today. I'm interviewing our friend Joe Prostko, who we've known for a good year or so through the Pittsburgh raw food meetup group. You may remember Joe from our cacao pod video a while back.

We just had a big raw food potluck costume party here, and Joe showed up as an Oompa-Loompa. At first, I admittedly did not get the deeper part of this joke. I simply thought it was a novel costume because it was a character from the Willie Wonka book / movie. Later, however, it really sunk in, as I decided to flip through the Willie Wonka book to read up on Oompa-Loompas. Here's a quote from Willie Wonka author Roald Dahl:

Read more: Meet Joe Prostko, Who Has Eaten Almost 50 Pounds of Raw Cacao in the Last Year!

In a recent post we announced that we were interviewed by Rhio for her Hooked on Raw with Rhio radio show that airs on NY Talk Radio (formerly known as Tribeca Radio). Rhio is an amazingly talented woman; we encourage you to check out her Rhio's Raw Energy site that has a lot of helpful information about the raw and living foods lifestyle.

Rhio talked with us about all of the projects we've been working on. She was particularly fond of the All Raw Directory, but she was also thrilled about our cross-country raw food tour and the raw food publishing company that we'll be starting in the near future. She asked us about our successes with the raw food diet, about our daughter, and so much more. If you have the time, we'd love for you to listen to the interview and let us know what you think! It was our first professional interview and we enjoyed it!

Here's a link to check out interviews that Rhio has conducted: Hooked on Raw with Rhio/NY Talk Radio.

Read more: Podcast Available: Rhio's Interview of Wendi and Jim Dee

Thinking of Writing a "My Raw Story" Piece for Pure Jeevan's Blog

Fantastic! We d love to consider running your raw story to help inspire others. Please know that the "My Raw Story" series isn't only about success with weight loss on the raw food diet. It's about an overall life change that happens when a raw food diet is followed. We want to hear how your life was dramatically changed by adopting a raw food lifestyle. Below are some guidelines to help you submit your story:

Read more: My Raw Story Guidelines

There's a peculiar yet recurring kind of argument I get from a number of people from time to time when the subject of diet or health arises. Basically, it goes like this: "Yeah, all of those vegetables and exercise might be good for you, and all of that meat and fried food I eat might be bad for me, but what if you get hit by a truck tomorrow "

This sort of perspective is interesting to me for at least two major reasons.

Read more: Denying Control: The George Burns Argument

Day 7: Happy Navratri! It's the final three days, and today begins the special day of focusing on the attributes of Goddess Saraswati, recognizing those same feminine qualities within ourselves, and drawing inspiration to continue growing and changing in the most wonderful ways.

Saraswati has always held a place of honor in our home. When we traveled to India a very long time ago(*), we purchased a batik wall hanging of Goddess Saraswati and framed it. It's quite large and we've always hung it in places where we wanted to focus on the energy that she represents to Hindus: creativity (particularly in the areas of music and art) and knowledge/intelligence (usually linked with education and literature).

Read more: Day 7 of 9, Mono-Mealing During Navratri

Jim here... As you may have noticed, Pure Jeevan was offline for the past week. I wish this absence had been for some pleasant reason that I could now write about. But, in truth, it was because my mother passed away last Thursday afternoon. It's not easy to write about so soon afterward; we're all painfully unprepared to describe my mother using the past tense. Her passing still just doesn't seem real to me or to anyone who knew her.She was without a doubt a remarkably beautiful, happy, and loving person who, for 65+ years, really made a difference in a lot of people's lives.

Beyond her ties to Wendi, KDcat, and me, she was also known to some Pure Jeevan family members as well as others in the raw food community. She appeared here just a few months ago to share a raw hummus recipe. And, I know she had visited and/or joined a few other raw foods sites during the past two years. She really did have an interest in it, and always loved her veggies and a good salad. In fact, she was one of those people who actually ate fairly healthfully, relatively speaking, yet still faced serious health challenges.

Read more: In Memory of JoAnn Dee

One reason I keep going on and on lately about raw desserts and raw ice creams is best conveyed with an example. ?Here are the ingredients in Cool Whip, a commonly available whipped topping:

• water
• hydrogenated vegetable oil (coconut and palm kernel oils)
• high fructose corn syrup
• corn syrup
• skim milk
• light cream
• less than 2% of:
• sodium caseinate
• natural and artificial flavors
• xanthan and guar gums
• polysorbate 60
• sorbitan monostearate
• beta carotene (color)

Wow, I had a chemistry set in 5th grade that had a lot of things that sounded like some of those items. It's actually mind-boggling to envision the industrial processes necessary to produce everything on that list -- not that it's entirely possible to do so. After all, among the list of ingredients are "natural and artificial flavors." Ever wonder what, exactly, those are?

Read more: Natural and Artificial Flavors, and a Raw Whipped Cream Recipe

Wow, who knew so much work goes into meeting up with people all across the country ! It's going to all be worth it, though, to meet so many of you!! Below are the definite meetups happening. There are more being planned that we'll share once things are finalized. If you don't see your town/city here, but it's on our list of places we'll be visiting, maybe you'd like to help us put together a little gathering If so, just let us know! We'll be updating later next week with a more finalized plan for the trip and various meetups taking place.

Read more: Meetups Across the Country: Want to Meet Wendi in Your Town/City?

Hi there, everyone!

We've been getting a lot of emails and comments about two subjects since we posted our itinerary, so we thought we should respond in a way to help answer the questions/concerns that maybe more of you may be having as well.

Read more: About Texas and KDcat...