Pure Jeevan Blog - Pure Jeevan Raw Foods

Know Any Literary Animal Lovers?

Hi there PureJeevan readers! We wanted to let you know that Jim's new novel CHROO is available on Amazon. It's a crazy adventure involving a billionaire heiress, her Chihuahua BFF ("Chroo") and a host of human and animal characters. Find out more on Amazon! Here are some links:

Sharing is lovely, don't you think? When I decided I was going to "go raw" and not consume cooked foods anymore, it was a huge life-changing decision. Even though there was no one standing next to me, telling me what to do and not do as I was changing my eating habits, I was still supported in my efforts. My support system was made up of copious amounts of experience and advice that was openly shared by experienced raw foodists. Even though many times I felt like I was alone, the path I was walking was etched with loving words left by caring people who wanted to encourage others who were yet to come down the same raw food path.

Read more: My Raw Story: Andrew Perlot

One reason I keep going on and on lately about raw desserts and raw ice creams is best conveyed with an example. ?Here are the ingredients in Cool Whip, a commonly available whipped topping:

water

hydrogenated vegetable oil (coconut and palm kernel oils)

high fructose corn syrup

corn syrup

skim milk

light cream

less than 2% of:

sodium caseinate

natural and artificial flavors

xanthan and guar gums

polysorbate 60

sorbitan monostearate

beta carotene (color)

Wow, I had a chemistry set in 5th grade that had a lot of things that sounded like some of those items. It's actually mind-boggling to envision the industrial processes necessary to produce everything on that list -- not that it's entirely possible to do so. After all, among the list of ingredients are "natural and artificial flavors." Ever wonder what, exactly, those are?

Today is my birthday!!! I have always loved birthdays---my own, as well as those of my friends and family members. Some people don't make a big deal out of birthdays, but I think they are super special! For me, celebrating a birthday isn't about the cake and presents; it's about the focused attention that is given from one person to another.

Ever since developing a personal conviction a few years ago that following a raw vegan existence was the best lifestyle for me, I've lived somewhat in conflict with the day-to-day corporate business environment in which I make my living at the moment. As we've directly stated many, many times, we're in the process of changing all of that. But, making such a huge change takes a long time because careers are in many ways very anchoring. We may write more about that process because it's true that going raw (or, really, adopting any kind of diet outside of what most other people eat) can lead to significant changes in your life. Between Wendi and me, I think we've gone through pretty much all of them, and there's certainly value and relevance in sharing most of those things here. Today, though, I thought I'd share what I call my "$75 Salad Story."

In the business world, "networking" is among the more prevalent activities anyone does. It's pretty much always going to involve food , right? It's always a breakfast briefing, meeting a client over lunch, or attending a dinner party (complete with a cocktail hour). ?The deck is more or less stacked against you at these things because, let's face it, they're usually set up to provide what most people perceive as a pleasant experience. And, quite often, that means a certain degree of culinary decadence / indulgence -- invariably at venues that have never heard of raw chocolate or raw apple pie (which, to me, is 10x more appealing and exciting than the ubiquitous "chocolate fountain").