Announcing: Pure Jeevan's Halloween Raw Pot Luck - A Costume Party for All Ages!!
When:? October 31, 2009, 6:00 p.m. - ? ?
Read more: Pure Jeevan's Raw Halloween Bash -- You're Invited!

Ever since developing a personal conviction a few years ago that following a raw vegan existence was the best lifestyle for me, I've lived somewhat in conflict with the day-to-day corporate business environment in which I make my living at the moment. As we've directly stated many, many times, we're in the process of changing all of that. But, making such a huge change takes a long time because careers are in many ways very anchoring. We may write more about that process because it's true that going raw (or, really, adopting any kind of diet outside of what most other people eat) can lead to significant changes in your life. Between Wendi and me, I think we've gone through pretty much all of them, and there's certainly value and relevance in sharing most of those things here. Today, though, I thought I'd share what I call my "$75 Salad Story."
In the business world, "networking" is among the more prevalent activities anyone does. It's pretty much always going to involve food , right? It's always a breakfast briefing, meeting a client over lunch, or attending a dinner party (complete with a cocktail hour). ?The deck is more or less stacked against you at these things because, let's face it, they're usually set up to provide what most people perceive as a pleasant experience. And, quite often, that means a certain degree of culinary decadence / indulgence -- invariably at venues that have never heard of raw chocolate or raw apple pie (which, to me, is 10x more appealing and exciting than the ubiquitous "chocolate fountain").
Read more: Jim's $75 Salad: Staying Raw @ Haute Cuisine Destinations
So, did you think we'd forget about Makin' It Monday during Wendi & KDcat's big cross-country tour? Absolutely not! ?While in Salem, Wendi filmed Kerry Matson demonstrating one of her favorite raw recipes -- heck, one of our favorites, too! I'd have to say that raw apple pie is one of the classic raw dessert recipes. Everyone interested in raw should know how to make this! (And anyone who tastes it will soon be interested in raw!)
Read more: Makin' It Monday Guest Raw Chef Edition: Kerry Matson Makes Raw Apple Pie
[caption id="" align="aligncenter" width="500" caption="Perfected Raw Vegan Potato Pancake Recipe!"]
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I've done it, I've done it, I've DONE IT!!!? I've perfected a recipe for raw vegan potato pancakes! My friend Melissa shared her potato pancake recipe with me and, like always, I had to play around with it (I rarely go by a set recipe). Had it not been for her original recipe, I wouldn't be writing this post! So, thanks, Melissa!!
In the next day, or two, I'm going to type up the recipe and send it out to all of our subscribers. So, if you haven't signed up recently for either our newsletter or the two free eBooks, do it soon! In addition to the potato pancakes recipe, I'm going to share another amazing recipe I created for Jim's birthday this past weekend: Raw Vegan Ice Cream Cake!! YUM!
For today's installment of Makin' It Monday, we wanted to share something that we've been making a lot of lately. It's so simple, yet so delicious and refreshing. Here's the recipe:
That's all!? You might finish with a pinch of your favorite salt (optional).? Also, since the cucumber is an extremely water-heavy veggie, I would advise you to run it through the juicer several times. Here's what I do:
Read more: Makin' It Monday: A Simply Delicious Juice Recipe
Jim here... During one of our marathon sessions at a Border's book store, I recall reading somewhere about the notion of a fruit's "intention" to be eaten. It's been a few years since I've read that, but I immediately resonated with the notion that many fruits, nuts, vegetables, and seeds are actually evolved to be eaten by other living beings and, therefore, to consume them (or their fruits and seeds) is to participate in a wonderfully nonviolent act that is in perfect harmony with a kind of primordial Earthen symbiosis. Whether these plants, vines, trees, etc. feel a conscious intention to have their fruit eaten by others is a matter of metaphysical conjecture. But, within the context of discussing vegetarianism, the argument is certainly relevant and fairly strong.
If you walk up to a farm animal, it may be impossible to estimate what's going through its mind, but I feel intuitively that it isn't, "Please kill me and eat my flesh." In other words, there's no "intention" present in that scenario. On the other hand, it's very easy to imagine that a tree produces fruit, knowingly or not, in order to produce offspring. Throughout the entire evolution of that tree, part of that reproductive process has involved animals (including humans) eating the fruit and then "redistributing" (which is a nice way of putting it, I suppose) the seeds naturally.
Hey there, everyone! Thanks for visiting Pure Jeevan. We want our welcome article, for now, to be this article on Vitamix blenders. There are certainly a few essential elements (e.g. good knives, cutting boards, a good food processor, etc.) to any raw food kitchen, and one of them is an awesome high-speed blender. Yes, there are many great blenders in the world, and yes there are a few decent top-of-the-line models on par with Vita-Mix. But, at the end of the day, our recommendation is the Vita-Mix (and yes, it's better than Blendtec, in our view). Here's a crazy video Jim did a while back for a Vitamix contest:
Note: That "free shipping" code, below, is no longer active. We'll let you know when we get a new free shipping code. For now, we hope you enjoy the video. :-)
We purchased ours 15+ years ago, and have subjected it to at least daily use (if not many times per day most of the time!) -- and it's still going strong. If you don't understand why a Vita-Mix is different from even a high-end blender from a department store, it's basically the sheer power. These things can pulverize pretty much anything -- time after time, without blowing out the motor. For example, you can make ultra-thick, healthy, raw ice creams day after day all summer long, and the machine will keep on working for years (and, in our case, we're almost ready to say "decades").
We used to be an affiliate w/ them, and are reapplying to be one. For now, we hope you like the video, above.
Let's take a quick look at a few dessert pictures, then compare and contrast, shall we First up is a small slice of some normal pastry:
Looks sinful, right It seems to proudly display its bready crust, its gooey chocolate center, some sort of butter-rich top layer coated with lovable little bits and bobs, and a liberal sprinkling of confectioner's sugar to make the whole thing cute as a wintry scene from one of those holiday specials hosted by the claymation likeness of Burl Ives. I'm sure it's delightfully rich, too. A tad small, though, eh ? It's probably all anyone can take of such decadence without worrying about clogged arteries or putting in extra time on the tread mill for the next three days.
You thought our "Know Your Food" series was dead ?!!? (Or, if you're a new reader, maybe you don't know what "Know Your Food" is yet!) Well, we've been poking around in the archives this week and discovered THREE lost episodes. This is HUGE... It's like one of those stories you hear every few years about some rare Hollywood film being discovered in a vault somewhere (laughing so hard)!
Over the next week or two, we'll be posting these three episodes. Today's episode is PUMPKIN, starring Wendi and her guest Ella (daughter of Melissa and Dave, who run the FoodUnderFoot blog we linked to recently). Once these missing episodes have been aired, this will usher in the dawn of a never-before seen level of production values for the Know Your Food series. The new stuff will totally win every major award available to YouTubers (continues laughing...).
Sure, we know pumpkins aren't in season right now. However, this video is sweet because of our special guest. So, enjoy the Pumpkin episode:
Okay, we promise that, once the "Know Your Food" series normalizes (hopefully by next week), we'll be posting daily 3- to 4-minute segments, not these gargantuan bandwidth- and free-time-hogs! But, it's a decent 8 minutes of solid entertainment (kind of/sort of). So, hope you enjoy. We call this "Episode 1 (sort of)." You'll see why. Includes a few bonus minutes of discussion on goals & synchronicity.
As you saw, we didn't air the entire APPLE show. So, a few notes are in order:
Wow, we've been getting a lot of publicity lately.(We'll be writing more about that later.) We're thrilled to be recognized for the work we're doing for the raw food community!
For those newly acquainted with Pure Jeevan, you've already found our blog (this site), and likely our main site. But, we also wanted to highlight another offering we've put a lot of work into -- the All Raw Directory. Here's a screenshot: