Know Any Literary Animal Lovers?

Hi there PureJeevan readers! We wanted to let you know that Jim's new novel CHROO is available on Amazon. It's a crazy adventure involving a billionaire heiress, her Chihuahua BFF ("Chroo") and a host of human and animal characters. Find out more on Amazon! Here are some links:




Hey, where the heck is Pure Jeevan this week ??? Sorry for the silence on our end; we're actually in Portland, Oregon, closing on our new digs -- the new HOME of Pure Jeevan!!! Exciting stuff, but we're SO busy that we may not be able to blog again until the week of June 7. But, we'll definitely return by then, and maybe even post a thing or two from here. It all depends on our internet situation. In any case, it's SO wonderful to be taking direct action on the future on Pure Jeevan. It's a huge leap of faith on our part, but it seems right by all accounts. So, see you soon when we return! -Jim & Wendi

Original Comments

Below, we have included the original comments from this blog post. Additional comments may be made via Facebook, below.

On May 28, 2010, Gopika wrote:

If you ve been a Pure Jeevan family member for a while, you know we don t always focus on food in regards to health. Health isn t only about the food you put into your body; it s about so much more. We are mental, spiritual, emotional, physical beings who thrive best when we have a balance in all those areas of our lives. Humans are, for the most part, social beings. If we lack something as vital as social interaction, we become out of balance. As young children, our primary social interaction is through direct contact with our parents and close family members. As we mature, almost all of us develop friendships with individuals outside of our family s social circle. Friendship is essential in helping us maintain a healthy balanced life.

How we meet friends, and how we interact with them, has been changing over the years as online social media communities have been created. For those living a raw food lifestyle and using the Internet to connect with like-minded others, you have no doubt realized there is a strong and growing virtual raw food community online. It s a large tribe, of sorts, where we are able to wander from website to website, meeting others and creating friendships together. (Be sure to join Pure Jeevan s Facebook page to connect with other Pure Jeevan family members.)

Sharing is lovely, don't you think? When I decided I was going to "go raw" and not consume cooked foods anymore, it was a huge life-changing decision. Even though there was no one standing next to me, telling me what to do and not do as I was changing my eating habits, I was still supported in my efforts. My support system was made up of copious amounts of experience and advice that was openly shared by experienced raw foodists. Even though many times I felt like I was alone, the path I was walking was etched with loving words left by caring people who wanted to encourage others who were yet to come down the same raw food path.

This is a recipe for the coconut shake that brought my cholesterol levels from very unhealthy down to extremely healthy within the span of one month!

Young Coconut Shake

Flesh and water from one young coconut

Wow, so much happened in Chicago that it's taking literally weeks to show it all to you!? But, hey, it's also a lot of fun to share this stuff. Wasn't that a great talk yesterday with Kathy and Danny Living !? If you haven't seen it, definitely scroll down and watch!

Here's another one for you. Meet Hatice Yavuz, co-owner along with Chef Mehmet Ak of Cousin's Incredible Vitality, another great raw destination in the Windy City. "Hatice" is a Turkish name, in case you're wondering. The "c" is pronounced like a "j" -- so, her name sounds like "huh-TEE-jay." Our interview with her ran a little long, so I'm going to have to break it into two parts. Here's part one:

Beginning today and running all through next week (and even spilling into the following week!), we'll be running videos from the Raw Spirit Festival (RSF East 2009) held in Upper Marlboro, MD, last weekend. If you've never attended a RSF event, you absolutely must. They're the best ever!

To keep all of you inspired while we are away, we've asked some

remarkable individuals to share their raw food stories with you. Enjoy!

Back when we ate cooked foods (especially way back when our menu was not exclusively vegan), parmesan cheese seemed to be a staple of our existence (especially for Jim). We'd sprinkle it liberally on pasta dishes, salads, soups, and more.

As is typical for many raw foodies, you often realize after going raw that it was not always necessarily the food itself that you craved (no matter what it was); often it was simply the texture, the spices, the various flavors and tastes, etc. And that realization leads raw chefs to wonder whether the same experience can be recreated using only raw ingredients.

Jim here... Recently, a commenter on this blog, Lannette, mentioned being a cardiac rehab nurse. For some reason, reading this set my wheels spinning in various directions, among them onto the topic of meat consumption in the world. To begin, I'd like to recap something I'd said in response to her:

... it *astounds* me how people joke about heart health where I work. People around here routinely return from medical exams and actually adopt rather mischievous grins when they reveal how high their bad cholesterol levels are. It's like they're saying, "I know meat and dairy are bad for me, but I'm going to keep on eating it anyway. Isn't that funny ??!!!" Ummm, no. It's sad. They laugh it off as though there could be no possible future reckoning for them. It's reminiscent, IMHO, of Dr. Viktor Frankl's book "Man's Search for Meaning," in which he describes a psychological phenomenon he termed the "delusion of reprieve." For anyone unfamiliar w/ that, the term describes the phenomenon via which those faced with certain death (or near certain death) mentally construct some way out of it. They are deluded into believing that they'll have a reprieve from the inevitable. So, it's exactly the same to me -- these people see the heart attacks coming. They simply refuse to do anything about it, refuse to change their habits, deny what their blood work says to them. Why? Because they think "I'll be okay. Sure, this leads to heart disease in most people, but not in *me* because I'm a strong guy, I'm macho, I'm not as fat as some other person here, etc." Mostly, it's the meat, I think. It's got a powerful hold on our society...

So, today I wanted to write a little bit on the topic of meat consumption. This is an enormous issue, in my opinion. If you're reading this, it likely means you're already at least a vegetarian, so I do not need to quote you any saddening statistics on the horrors of the meat industry. In fact, before writing this, I decided to visit the PETA web site quickly in order to glean a few slaughterhouse facts. But, in no time, I became markedly depressed, so I'll largely avoid focusing on specific negative imagery here.

Jim here with another intriguing installment of Weird Wednesday.Look, I'm a hugefan of gigantic, mondo salads. If you (well, not raw foodists but most SAD-diet Americans) were to visit our house at lunch time, you'd likely think that the individual salads on our table are as big as the salads bowls put out for entire families (for those few families, relatively speaking, that serve any salad at all these days, that is).

Seriously, when I have enough prep time, I like to pile 'em high with organic green leaf (though I'll take red leaf or romaine frequently), tomatoes, carrots, onions, peppers, apple slices, pepitos, sunflower seeds, raisins -- basically everything but the kitchen sink.

Organizing the 3-Day Raw Food Spiritual Ashram Retreat has brought with it the bonus of meeting some fantastic people and the opportunity to learn about their amazing raw food snack companies.