Know Any Literary Animal Lovers?

Hi there PureJeevan readers! We wanted to let you know that Jim's new novel CHROO is available on Amazon. It's a crazy adventure involving a billionaire heiress, her Chihuahua BFF ("Chroo") and a host of human and animal characters. Find out more on Amazon! Here are some links:




"I sent out over 100 emails, now, and have been corresponding with the chair of the almond board. He s an ass."

~Wendi, writing a few years ago in her "Almond Frustration" blog post.

Jim here again... Wow, that's an excerpt from a very fired-up Wendi, writing a few years ago about her frustration over the USDA's absolutely insane regulation that nearly all almonds sold in the United States must be treated with chemicals or heat prior to sale. I'm sure you know the story by now, so I won't rehash it here. (In case you do not, you can read about it in our original post, Wendi's Almond Frustration post (which even recounts a disturbing, related dream she had about this issue), or our last update post. It's an issue we've been following for years here.)

Jim here... Thought I'd cross-post a discussion I put up on Give It To Me Raw yesterday.

Recently, I saw an article advocating a ban on banana consumption based on the premise that, if you don't live in the tropics, you have no business eating tropical fruit. Pointing to transportation costs and the related environmental impact of such transportation, the article argues that, by eating bananas, you're contributing to the destruction of the environment.

On special Mondays, you sometimes see a regular feature here on Pure Jeevan's blog called Makin' It Monday. We always have so much fun doing this series, and it's been a huge hit both here on our blog and on YouTube.

We thought of a way to make the special Mondays even more special! Guess how? By seeing YOU in our Makin' It Monday raw food recipe videos! So, here's an open casting call for anyone in the Pure Jeevan family (that's you!) adventurous enough to prepare a raw food recipe on video to be featured in our Makin' It Monday series!

To help keep all of you inspired, we ve asked some remarkable individuals to share their raw food stories with you. Enjoy! (Today's "My Raw Story" is also a special installment for our Diabetes Awareness Week!)

Here's the next component in our raw taco recipe -- the guacamole. This is Wendi's favorite component! Enjoy!!!

Continuing with our Taco Week, here's a quick and easy (and delicious) salsa recipe. You can really have a lot of fun with salsa, and can get highly experimental if you like. Almost anything tastes great in salsa. This one is fairly basic, so feel free to spruce it up with some of your favorite ingredients. Let us know in the comments section some of your favorite variations so you may inspire others!

I started writing on a raw food forum about the oranges coming in today. But, I was on my way out the door and I had more to say about them than I realized, so, I figured I'd paste what I wrote, so far, and add to it here in our blog. ;-)

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(organic oranges and grapefruits)

At a recent raw food meetup, I was surprised that so many raw foodies aren't aware of the raw almond controversy. Maybe most of our Pure Jeevan family members aren't aware of the fact that most almonds are not raw. It's sad, but very true. In 2006 a mandatory almond pasteurization ruling was created. The rule was passed sometime in 2007, I believe, and since then it's been near impossible to purchase truly raw almonds. Maybe pasteurized almonds don't seem like a big deal to most people.

Raw almonds are alive, yet dormant until they are soaked. Once soaked (or moistened in the springtime rains when outdoors), they sprout to begin growing into almond trees. Once soaked and sprouted, the nutritional content of the nuts change significantly. They are alive and filled with protein and so much more!

This recipe is an adaptation of one from "Rawvolution", by Matt Amsden. As of this point in time, "Rawvolution" is my favorite recipe book. Most of the recipes are high in sodium and fat, but very satisfying for those who are used to eating cooked foods.

Egg-less Egg Salad

Every Autumn I proclaim that it is surely the best season of all. Then, without fail, every Spring I find myself feeling and saying the same thing. How can any season be better than this time of renewal, rebirth, and unlimited potential for beauty to spring up in front of your eyes with every glance?

Today we thought we'd introduce you to a common wild edible known as Purple Deadnettle (or, more dramatically, the Purple Archangel). Watch the video and let us know if it grows in your area, and if you've tasted it!