Know Any Literary Animal Lovers?

Hi there PureJeevan readers! We wanted to let you know that Jim's new novel CHROO is available on Amazon. It's a crazy adventure involving a billionaire heiress, her Chihuahua BFF ("Chroo") and a host of human and animal characters. Find out more on Amazon! Here are some links:




"I sent out over 100 emails, now, and have been corresponding with the chair of the almond board. He s an ass."

~Wendi, writing a few years ago in her "Almond Frustration" blog post.

Jim here again... Wow, that's an excerpt from a very fired-up Wendi, writing a few years ago about her frustration over the USDA's absolutely insane regulation that nearly all almonds sold in the United States must be treated with chemicals or heat prior to sale. I'm sure you know the story by now, so I won't rehash it here. (In case you do not, you can read about it in our original post, Wendi's Almond Frustration post (which even recounts a disturbing, related dream she had about this issue), or our last update post. It's an issue we've been following for years here.)

Here's part two of Wendi's travelogue from Sedona:

After leaving ChocolaTree Cafe, and interviewing the lovely Kelly, we went to the famous Sedona Airport vortex spot, but there was no parking, so we drove to the top of the rock/mountain and there was a farmer's market going on. We took a quick video of what was happening up there, to share on the blog. There was a cool musician playing: Vighas Kendzia, who plays piano, native flutes, sax, and more. He's from musicfromthegarden.com and I told him he'd be on our site. So, if you made it here to check out the video, welcome, Vighas! :-)


From there, we headed out to find a vortex spot that Kelly described. I'm not sure if we found the exact spot, but we really enjoyed the place we found. We ate our lunch there and it was DELICIOUS! The water, the trees, the large boulders, the fresh air...it was a very special place. We then drove to one of the more well-known hiking/vortex spots: Bell Rock.The hike in is a bit over a mile, then there is the climbing (which isn't really recommended by the park officials, but it's absolutely necessary to fully experience Sedona!). I gave KDcat some space to explore the area a bit on her own, as this was a very special time for me a few years ago. There is a certain energy and cleansing that happens when visiting Sedona. If any of you are going through changes in your lives, or feel like there is a shift that needs to happen, I highly recommend visiting Sedona for a few days. KDcat felt some powerful personal healing, which didn't surprise me at all. It's a place I'd love to visit every few years, or so, as it definitely holds some sort of healing energy. Maybe it's just the views, or the peacefulness of being away from everything. Whatever it is, I highly recommend visiting Sedona and climbing around on the rocks!



Some of you know about my love of Sedona, AZ, especially those who were following the Pure Jeevan blog a few years ago. It was a visit to Sedona in 2008, for a Raw Spirit Festival, that my life dramatically changed once again. This time it wasn't the food that was healing me, but it was related to the raw food lifestyle. I felt healed on many levels while there in Sedona, surrounded by the beautiful red rocks, cool and sandy earth beneath my bare feet in contrast to the warm sun on my skin, and embraced by a vibrant, loving community of like-minded individuals.
There's a certain magic to Sedona, if you believe in such things (well, I suppose it's there even if you don't believe). ;-) ?For me, I believe that we can many times find scientific reasons to explain much of the magic in this beautiful world, but that doesn't have to diminsh the experiences we have. Sedona is known for its powerful vortex energy, which has a way of stirring up our own energy systems and bringing about healing, balance, awakenings, etc. ?Is this energy measurable through science, or is it more metaphysical in nature? I don't know and to be honest, it doesn't matter to me. There were life-altering changes that took place while I was in Sedona in 2008 which rippled out beyond me and touched the lives of those very close to me, as well.

Here's a quick video of a Sedona Farmer's Market and a clip of KDcat and I at an area we claimed to be flowing with vortex energy, even though it wasn't necessarily one of the more touristy vortex destinations.

A partial group picture from the retreat.

The 3-Day Raw Food Spiritual Ashram Retreat was a success! All my time and effort that went into creating the event was well worth the experience. When Leela Mata and I discussed a possible raw food retreat about a year ago, I had no idea how to go about creating such an event. I have never done anything like this, so I approached it by asking myself: "What would I want if I was attending a raw food spiritual retreat " From there, I created a retreat that I would love to attend, myself. In fact, when it was completely organized and guests began signing up, I wished that an identical event existed that I really could take part in, as well!

With this video, Pure Jeevan concludes coverage of the 2009 Raw Spirit East festival. We started off two Fridays ago covering raw food chefs, then moved on to raw lifestyle speakers and philosophers. The final piece of the gourmet raw pie would have to be the festival ambience, which is somewhat tougher to capture in a short video. But, I think this video does a reasonable job of conveying a lot of the scene "beyond the food." (But even if it doesn't, how many times do you get to see Charles Balcer hula-hooping on video )

Enjoy the video (and pics, below, too)!

Ever since developing a personal conviction a few years ago that following a raw vegan existence was the best lifestyle for me, I've lived somewhat in conflict with the day-to-day corporate business environment in which I make my living at the moment. As we've directly stated many, many times, we're in the process of changing all of that. But, making such a huge change takes a long time because careers are in many ways very anchoring. We may write more about that process because it's true that going raw (or, really, adopting any kind of diet outside of what most other people eat) can lead to significant changes in your life. Between Wendi and me, I think we've gone through pretty much all of them, and there's certainly value and relevance in sharing most of those things here. Today, though, I thought I'd share what I call my "$75 Salad Story."

In the business world, "networking" is among the more prevalent activities anyone does. It's pretty much always going to involve food , right? It's always a breakfast briefing, meeting a client over lunch, or attending a dinner party (complete with a cocktail hour). ?The deck is more or less stacked against you at these things because, let's face it, they're usually set up to provide what most people perceive as a pleasant experience. And, quite often, that means a certain degree of culinary decadence / indulgence -- invariably at venues that have never heard of raw chocolate or raw apple pie (which, to me, is 10x more appealing and exciting than the ubiquitous "chocolate fountain").

As promised, here's our interview with Leigh Crizoe, Rhio's partner and co-host of the Hooked on Raw Internet radio program. We think you'll love this interview, as it shows another perspective on raw foods and also gets into an interesting detox program that you may not have heard about. After 9/11, the New York City residents and workers close to ground zero breathed in highly toxic particulate matter for a long span of time. Rhio and Leigh live just blocks from the site, and both experienced respiratory troubles as a result -- especially Leigh, whose sweat began to stain his white t-shirts black! (Yep, you read that right: You'd actually sweat black! This happened to many ground zero workers, in fact.)

Who had the detox answer for them ?... Would you believe L. Ron Hubbard and Tom Cruise ? Apparently, detoxification was an area of high interest to Hubbard, the founder of scientology, who developed an intense regimen of saunas, vitamin supplements, and oils, all specifically for the purpose of ridding the body of toxins. According to Leigh, Tom Cruise personally funded and co-founded the New York program (which has proven highly successful!) after 9/11. (The official site for that detox program is here.)? Super-interesting stuff -- be sure to watch the video.

On this beautiful May Day, I am thankful for creativity. We all have a creative ability within ourselves to imagine all kinds of things.In yesterday's post, about asking myself questions in order to make changes in my life, I talked about having an image in my mind of how I wanted my life to be in the near future. I was using my creative abilities to see my future as happy, vibrant, and healthy.

On this lovely Valentine's Day, I am focusing on how thankful I am for LOVE! I'm not into the whole this-is-the-day-you-are-supposed-to-show-love thing, though. I think love is something that should always be around, felt, and shared. Every day is a new day to express the love you have in so many varied ways, why hold it back for one special day a year?

As we said yesterday, we have some fantastic videos to share from RSF East last weekend. To launch a series of interviews, we want to reiterate that Pure Jeevan has always been a holistic site, meaning that we like to focus on all aspects of a human being's optimal existence (mind, body, spirit, and emotions). While it's not always "all about the food" here, it's also fair to say that it all really does start with the food -- super-nourishing 100% raw living foods! So, it's only appropriate that we begin this series of interviews with a raw food chef.

RawDawg Rory was a huge pleasure to meet and hang out with. The man exudes happiness, and it's quite infectious! We had a great time talking, and of course talked a lot about tasty raw foods. In this video, RawDawg shares a delicious dessert recipe. Here it is:

In August of 2007, I was on the verge of an emotional breakdown. My entire world had changed since I adopted the raw food lifestlyle. My body had released nearly 100 pounds of unhealthy weight, my health had dramatcially improved, I ended unhealthy friendships, I released a lot of stored emotional memories from childhood abuse, I realized that I wasn't living in a location that met my needs anymore, and so much more. I can't think of any aspect of my life that hadn't changed, in one way or another, over the year and a half that led up to my urgent need for a retreat.

Today we talk about ways to lessen one's chances of developing dementia, aside from dietary changes. Other than eliminating foods from our diet that may hinder brain function, or adding foods that enhance brain function, what can we do to keep our minds sharp as we age?

The first action step you can take to keep your mind healthy is to physically exercise the rest of the body. By keeping our limbs and muscles active, we are not only enhancing the flow of oxygen throughout our bodies, we're continually working our brains, as well. Every move you make requires a message from your brain to be sent to your muscles. So, the more you move, the more you're exercising that part of your brain.