Know Any Literary Animal Lovers?

Hi there PureJeevan readers! We wanted to let you know that Jim's new novel CHROO is available on Amazon. It's a crazy adventure involving a billionaire heiress, her Chihuahua BFF ("Chroo") and a host of human and animal characters. Find out more on Amazon! Here are some links:




Ever since developing a personal conviction a few years ago that following a raw vegan existence was the best lifestyle for me, I've lived somewhat in conflict with the day-to-day corporate business environment in which I make my living at the moment. As we've directly stated many, many times, we're in the process of changing all of that. But, making such a huge change takes a long time because careers are in many ways very anchoring. We may write more about that process because it's true that going raw (or, really, adopting any kind of diet outside of what most other people eat) can lead to significant changes in your life. Between Wendi and me, I think we've gone through pretty much all of them, and there's certainly value and relevance in sharing most of those things here. Today, though, I thought I'd share what I call my "$75 Salad Story."

In the business world, "networking" is among the more prevalent activities anyone does. It's pretty much always going to involve food , right? It's always a breakfast briefing, meeting a client over lunch, or attending a dinner party (complete with a cocktail hour). ?The deck is more or less stacked against you at these things because, let's face it, they're usually set up to provide what most people perceive as a pleasant experience. And, quite often, that means a certain degree of culinary decadence / indulgence -- invariably at venues that have never heard of raw chocolate or raw apple pie (which, to me, is 10x more appealing and exciting than the ubiquitous "chocolate fountain").

Hi there, everyone!

We've been getting a lot of emails and comments about two subjects since we posted our itinerary, so we thought we should respond in a way to help answer the questions/concerns that maybe more of you may be having as well.

Mmmmmmmmm! ?I'm sitting here at my computer eating the Best Organic Fuji Apple Ever. Don't believe me? ?Here's a picture of the apple I'm eating right now:

Looks dee-lish, right? ?(Okay, so maybe it's not the most appetizing pic in the world...) ?Anyway, one interesting thing about this apple is that I bought it (a whole big bag of them, actually) because it was so cheap. (I'm on a relatively tight budget these days.) ?But, if it was so cheap, how could it be so tasty? ?(And organic, too!) Well, that's where the basic law of supply and demand come in. Whenever a crop is at the peak of its season, the supply rises considerably. Instead of the store receiving X number of bushels of apples, they receive 5X or more. So, they slash prices to move that kind of volume.

Hi there, lovely Pure Jeevan family members!

It's so sweet that many of you are concerned about us, wondering where we are and what we are doing since the blog has been quiet for quite some time. We feel very loved! *blows kisses to everyone*

Well, our trip to Portland, Oregon, went well. We bought the fixer-upper home that will eventually house Pure Jeevan, and did some preliminary work on it (it's a *true* fixer-upper and is going to require *a lot* of work and investment). A few times during our stay in the new home, Jim and I both looked at each other, wild-eyed, wondering what we had done. Following one's intuition can be a bit scary at times, but we've learned over the years that things always work out for the best and that these sometimes scary, unknown times are what help us grow and learn in ways we had never imagined.

Just a quick update for those in the Pittsburgh area:

My dear friend Melissa has planned some fun raw food gatherings that you may be interested in checking out. The first is a raw food dinner and demo, the second is a wild herb walk.

Raw Foods Demo and Dinner?

I thought I'd share some recent pictures with all of you. Let me know what you think!?



Carob Peppermint Hearts

This is a recipe I created to take the place of a packaged raw cacao dessert that Jim loves. I don't like to eat cacao, because it disturbs my heart, so I use carob. A new raw friend asked for a recipe for this dessert, because she loved it so much, but I don't have one. I dump walnuts, coconut, agave, and peppermint oil into the food processor and mix until it's a consistency that can stick together. For Valentine's Day I shaped the mixture into hearts. Sweet!?

Continuing with our week of ways to keep a sharp mind, let's focus on the one widely accepted indicator for dementia or alzheimer's: heart disease. If one wants to dramatically reduce the chances of brain degredation, the first step to take is keeping the heart healthy.

The key advice most health specialists agree on when it comes to a healthy heart is the reduction (ideally eliminatain) of unhealthy fats in the diet. The unhealthy fats are usually seen as solid fats, like butter, margerine, and shortening. However, it's important to not overlook the fats that are also found in meats. By substituting unhealthy fats with something healthier for your heart (like extra virgin, cold-pressed olive oil), as well as transitioning to leaner meats if you are a meat eater, you will be taking some important steps in keeping your heart healthy, as well as your mind.

In a recent post we announced that we were interviewed by Rhio for her Hooked on Raw with Rhio radio show that airs on NY Talk Radio (formerly known as Tribeca Radio). Rhio is an amazingly talented woman; we encourage you to check out her Rhio's Raw Energy site that has a lot of helpful information about the raw and living foods lifestyle.

Rhio talked with us about all of the projects we've been working on. She was particularly fond of the All Raw Directory, but she was also thrilled about our cross-country raw food tour and the raw food publishing company that we'll be starting in the near future. She asked us about our successes with the raw food diet, about our daughter, and so much more. If you have the time, we'd love for you to listen to the interview and let us know what you think! It was our first professional interview and we enjoyed it!

Here's a link to check out interviews that Rhio has conducted: Hooked on Raw with Rhio/NY Talk Radio.

Jim here... About an hour ago, I purchased $68 worth of ice cream from a local supermarket. Bet you thought you'd never read something like that here, eh ? Well, don't worry -- Wendi and I haven't suddenly decided to binge on dairy products. You see, in my corporate job, I'm often the event organizer; today that meant ice cream gopher.

For some raw foodies, that scenario might seem rather cruel. You may be thinking: Isn't it tough to have to go purchase nine tubs of ice cream, two jars of maraschino cherries, two bags of marshmallows, four containers of flavored syrups, two cans of whipped cream, and numerous boxes of waffle cones ? No, it's not cruel at all. To me, it's now the same as running out for, say, office supplies.

Well, we've always found the herb SAGE to be delightful in so many ways. That's why we've grown it here and elsewhere for years. Such a lovely, fragrant, sturdy, resilient herb, it's truly one of the easiest plants to communicate with -- and YES!, it truly IS a meaningful dialogue when you step out into the garden and sit among a patch of sage. All you need to do is listen carefully, and sage will speak its sage herbal wisdom to you.

I was wondering how sage came to be known as "sage" -- when all of the sources I had handy simply listed its technical name, salvia, along with its common name. Enter the great Wiki for an answer:

I was just thinking about a particular phenomenon, but don't know what to call it. This is something I used to notice mostly after watching movies, although it's something that happens all the time in life -- and I think it does in fact relate to diet, so I'll share. Here it is:

Ever leave a theater after viewing a particularly uplifting film Recall what it's like for a moment. You walk outside, maybe with friends or family, still filled with that magical feeling of having visited another world, or having been moved beyond words, or being filled with inspiration. There's a glow about you, and the air seems sweeter as you stroll out to your car, absolutely care-free. You spin around as you walk, laughing with your friends, joking and hugging each other, engaging in imaginative conversation all the way home -- and the spell lasts for a good long time thereafter. Oh, I love, love, love great movies!!!