Pure Jeevan Blog - Pure Jeevan Raw Foods

Know Any Literary Animal Lovers?

Hi there PureJeevan readers! We wanted to let you know that Jim's new novel CHROO is available on Amazon. It's a crazy adventure involving a billionaire heiress, her Chihuahua BFF ("Chroo") and a host of human and animal characters. Find out more on Amazon! Here are some links:

Jim here again... What do you think of that montage of vintage cigarette advertisements ! Knowing what we now know about cigarettes, it's tough to believe that such ads could have existed only 50 years ago, but the campaigns were real. Did doctors actually see no harm in cigarettes? Were there no pulmonary specialists back then who thought that habitually inhaling smoke might not be such a healthy idea Who knows... ?As I like to believe when it comes to doctors, even though they're quite oblivious to the harmful effects that chemicals have on our bodies, they do seem to mean well (in their own deluded ways). So, I don't hold it against them so much as I now hold it against individuals to think for themselves and challenge healthcare practitioners.

In any case, whether or not there is an advertising campaign attached to a new consumer product, it stands to reason that when a product is introduced into the marketplace, manufacturers should have a responsibility to ensure that the product is safe, and consumers should likewise have a reasonable expectation that the product is safe. Only, it doesn't always work that way, does it?

Wow, Pure Jeevan is officially coast-to-coast now! That picture, above, is our name written in the Pacific sand. Surely, there's an apt metaphor here, if only I felt moved to make one. Instead, why don't we take a look at what Wendi wrote about this, and see if a life-lesson doesn't spring to life! Her remarks, written for Pure Jeevan readers:

So, the ideal place on paper (Corvallis) wasn t seeming quite like the perfect place for us that we thought it would be. It s an amazing little town, with a lot going for it. If someone is looking for a totally hip, laid-back, creative, educated group of people living in a small town with no unsavory extremes as far as cold and heat, then this is the place for you. For us, however, we now realize that we ve grown to love all that comes with living in a larger city. Corvallis is fantastic, but now we realize we need a larger city.

Driving to work today, we noticed that McDonald's has launched its latest product aimed at the health-conscious demographic. In case you haven't heard, you can now purchase fruit smoothies at Mickey D's! Sounds like real progress, right? Well, let's take a closer look and see if they're really as healthy as they sound.

McDonald's is not exactly known as a healthfood destination. After all, a typical lunch at the Golden Arches these days might well include something like an Angus Bacon & Cheese, Large Fries, and a Large Coke. ?Together, that's 1,600 calories, 64 grams of fat, and 2,400 mg of sodium, 99% of which is from highly cooked, highly processed, non-organic, factory-farmed, nutrition-barren source materials . (Add on another 75 calories and 550 more mg of sodium if you plan to go through, say, five packets of ketchup along with those fries.) (Source) And, some people eat that daily!

Well, we've always found the herb SAGE to be delightful in so many ways. That's why we've grown it here and elsewhere for years. Such a lovely, fragrant, sturdy, resilient herb, it's truly one of the easiest plants to communicate with -- and YES!, it truly IS a meaningful dialogue when you step out into the garden and sit among a patch of sage. All you need to do is listen carefully, and sage will speak its sage herbal wisdom to you.

I was wondering how sage came to be known as "sage" -- when all of the sources I had handy simply listed its technical name, salvia, along with its common name. Enter the great Wiki for an answer:

In all of our discussion of immune-building lately, we remembered today that we left out one enormously important item that should be present in anyone's "healing toolbox." That item is, of course, laughter. What better time than a "Fun-Filled Friday" to celebrate the healing power of humor!

Years ago, we'd heard a remarkable story about a man who had cured himself of a terrible disease using laughter as his "medicine." According to the story we heard, the man checked himself into a hotel and just watched Marx Brothers comedies for hours on end, and was eventually cured.

Read more: Fun-Filled Friday: Laughter

Wendi tells a funny story sometimes about a woman she'd met who was considering undergoing gastric bypass surgery to help her lose weight. When Wendi asked the woman whether she'd consider changing her diet to a raw foods regimen, she responded with something like, "Oh, no, that's too radical."

This is really what it's come to in society; having part of your digestive system surgically altered (in a profound, irreversible, dangerous, and invasive way) is no more than some nonchalant, consequence-free elective decision ... while eating more salads is viewed as "radical."

Ever since developing a personal conviction a few years ago that following a raw vegan existence was the best lifestyle for me, I've lived somewhat in conflict with the day-to-day corporate business environment in which I make my living at the moment. As we've directly stated many, many times, we're in the process of changing all of that. But, making such a huge change takes a long time because careers are in many ways very anchoring. We may write more about that process because it's true that going raw (or, really, adopting any kind of diet outside of what most other people eat) can lead to significant changes in your life. Between Wendi and me, I think we've gone through pretty much all of them, and there's certainly value and relevance in sharing most of those things here. Today, though, I thought I'd share what I call my "$75 Salad Story."

In the business world, "networking" is among the more prevalent activities anyone does. It's pretty much always going to involve food , right? It's always a breakfast briefing, meeting a client over lunch, or attending a dinner party (complete with a cocktail hour). ?The deck is more or less stacked against you at these things because, let's face it, they're usually set up to provide what most people perceive as a pleasant experience. And, quite often, that means a certain degree of culinary decadence / indulgence -- invariably at venues that have never heard of raw chocolate or raw apple pie (which, to me, is 10x more appealing and exciting than the ubiquitous "chocolate fountain").

Jim here... As I hinted at last week, I decided to try changing things up a bit and seeing what I thought of it. The salad you see above included the first cooked food I've had in more than two years. If you look closely, you can see that I sprinkled on a few spoonfuls of black beans. Also, in the upper left corner, there's a small spoonful of quinoa. I don't want to give the wrong impression here: ?This blog will certainly remain a major go-to source for raw food nutrition information. It's just that, today, I want to talk about experimentation a little bit.

First, I think it's generally healthy to experiment with your diet -- especially when you get the sense that something isn't working in your current diet. The fact is, diet is a dynamic thing, not a static aspect of your life. It has to be this way because so many factors affect our physiology on a day-to-day basis. Off the top of my head, these include the facts that:

I'm makin' nothing today, or for the next eight days! Think of all the time I'm saving myself by consuming only mono meals for nine days. What will I end up doing with that extra time? So far, today, I've spent a long time outside soaking up the sun's beautiful rays that I've missed far too much this Winter. I have no idea what the rest of this mono journey is going to be like, but I'm up for the adventure!

I've started a little journal on my desktop to track my nine days of mono meals, so I'll share what I've written from time-to-time. Here's what I have, so far...