Know Any Literary Animal Lovers?

Hi there PureJeevan readers! We wanted to let you know that Jim's new novel CHROO is available on Amazon. It's a crazy adventure involving a billionaire heiress, her Chihuahua BFF ("Chroo") and a host of human and animal characters. Find out more on Amazon! Here are some links:




Well, here's my latest update on my nine days of mono meal eating. I have a headache this evening and I'm headed to bed early. I'm hoping the headache is a detox symptom and that it will be gone when I wake up.

April 9, 2008

I am very fair-skinned, with light eyes and medium-colored hair. For as long as I can remember, the sun made me feel ill. The older I got, the sicker I'd feel. I felt uncomfortable in the heat, my skin would feel all prickly, I got horrible headaches, and sometimes I even got sick to my stomach. I've always loved being out in nature, but on really sunny days, it bothered me and I'd try to stay in/near the woods and the shade.

Welcome to Pure Jeevan's "Juice-a-Day Jamboree"! You're probably wondering, "What IS Pure Jeevan's Juice-a-Day Jamboree, anyway " Well, it's simple: It's an ongoing, informal, loosely organized "event" centered around juicing. Think of it as an interim step between (1) any kind of diet or lifestyle, from SAD to full-on raw, that does not include much regular juice, and (2) an all out juice feast where that's ALL you'd consume for a period of time. Basically, we're saying, "Let's just make this simple and accessible for everyone. Let's just make a goal to simply drink more fresh juice!"

Wendi and I have been thinking a lot about incorporating more juicing into our lives lately (which is something we've done off and on over the years but never stuck with long-term). One thing holding us back from doing it more often is the time requirement. When we juice, it usually takes a half hour or so from start to finish. I know it doesn't seem that complicated, but I suppose it's just the whole process of setting up the juicer, washing and peeling the produce, juicing it, setting the juice aside while we clean the juicer, doling out the juice into glasses, cleaning up the mini-mess that makes, and then sitting down to actually enjoy the juice.

We don't always announce birthdays of friends and family here. But this particular individual is an integral part of the raw food community and we want you all to meet her!

Today is the birthday of the radiantly beautiful Penni Shelton! For those of you who don't know Penni, she's an incredible woman; she's got a heart of gold and is filled with love and compassion. She has been a loving friend of Wendi and member of the Pure Jeevan family for a very long time.

Isn't it high time we incorporate more Internet phenomena into our daily lives? Okay, maybe not everything (reminding myself that certain others aren't always amused when I say "BRB" instead of "I'll be right back.") But, I really do think there are some conceptual web ideas out there that could benefit us if applied more often.

We all know what "greens" are in general. For example, no one questions whether lettuce, kale, spinach, or chard are greens. But on the other hand, all of those items *are* also clearly green in color. With that in mind, what would you make of the following two questions I (Jim) recently pondered -- tagged as "reader questions" so they're easily found in the future by other equally inquisitive people ;-) -- that seem bizarre, but are really quite interesting?

1. Are non-green greens (e.g., purple kale) still considered greens

2. Are vegetables with green skins (e.g., cukes, zucchini) considered greens? (After all, they're green!)

You thought our "Know Your Food" series was dead ?!!? (Or, if you're a new reader, maybe you don't know what "Know Your Food" is yet!) Well, we've been poking around in the archives this week and discovered THREE lost episodes. This is HUGE... It's like one of those stories you hear every few years about some rare Hollywood film being discovered in a vault somewhere (laughing so hard)!

Over the next week or two, we'll be posting these three episodes. Today's episode is PUMPKIN, starring Wendi and her guest Ella (daughter of Melissa and Dave, who run the FoodUnderFoot blog we linked to recently). Once these missing episodes have been aired, this will usher in the dawn of a never-before seen level of production values for the Know Your Food series. The new stuff will totally win every major award available to YouTubers (continues laughing...).

Sure, we know pumpkins aren't in season right now. However, this video is sweet because of our special guest. So, enjoy the Pumpkin episode:

Ever since developing a personal conviction a few years ago that following a raw vegan existence was the best lifestyle for me, I've lived somewhat in conflict with the day-to-day corporate business environment in which I make my living at the moment. As we've directly stated many, many times, we're in the process of changing all of that. But, making such a huge change takes a long time because careers are in many ways very anchoring. We may write more about that process because it's true that going raw (or, really, adopting any kind of diet outside of what most other people eat) can lead to significant changes in your life. Between Wendi and me, I think we've gone through pretty much all of them, and there's certainly value and relevance in sharing most of those things here. Today, though, I thought I'd share what I call my "$75 Salad Story."

In the business world, "networking" is among the more prevalent activities anyone does. It's pretty much always going to involve food , right? It's always a breakfast briefing, meeting a client over lunch, or attending a dinner party (complete with a cocktail hour). ?The deck is more or less stacked against you at these things because, let's face it, they're usually set up to provide what most people perceive as a pleasant experience. And, quite often, that means a certain degree of culinary decadence / indulgence -- invariably at venues that have never heard of raw chocolate or raw apple pie (which, to me, is 10x more appealing and exciting than the ubiquitous "chocolate fountain").

The new Vitamix container arrived within two days (they knew we were hard core Vitamix users and put the container in the mail the day we ordered it to replace the broken one). So, what was the first thing we made in our shiny new container (after washing it, of course)? A DELICIOUS coconut smoothie!

EDIT: This is NOT an advertisement.

Jim just thought it was interesting how he could easily substitute "raw food" in place of the ROM machine and have their advertisement make sense for the raw food movement.We will NOT be purchasing a machine like this. ;-)

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This past weekend we had the pleasure of Rhio and her partner, Leigh, visiting with us. Rhio was in town for a presentation on Genetically Engineered foods (more about that here) and she took the opportunity to spend some time with us. It was a lovely weekend and we talked about all kinds of things (yes, even non-raw food things!), laughed a lot, enjoyed delicious raw foods, and got to know each other better.

While they were here, Rhio and Leigh agreed to allow us to interview each of them for this blog. Since we needed to keep the interview under ten minutes (the maximum time allowed on most video sites), we decided to ask questions about topics we had already touched on with Rhio and Leigh during their stay--things we thought might be interesting for all of you to hear about.