Know Any Literary Animal Lovers?

Hi there PureJeevan readers! We wanted to let you know that Jim's new novel CHROO is available on Amazon. It's a crazy adventure involving a billionaire heiress, her Chihuahua BFF ("Chroo") and a host of human and animal characters. Find out more on Amazon! Here are some links:




Some of you have noticed that we've seemed a bit silent, or asleep, here at Pure Jeevan. We haven't abandoned our blog or our readers, though! For the next two weeks, it may continue to look like we are sleeping, but in reality we are doing anything but that! :-)

Here are some pictures of some recent meals we've been testing in our kitchen...

One reason I keep going on and on lately about raw desserts and raw ice creams is best conveyed with an example. ?Here are the ingredients in Cool Whip, a commonly available whipped topping:

  • water
  • hydrogenated vegetable oil (coconut and palm kernel oils)
  • high fructose corn syrup
  • corn syrup
  • skim milk
  • light cream
  • less than 2% of:
  • sodium caseinate
  • natural and artificial flavors
  • xanthan and guar gums
  • polysorbate 60
  • sorbitan monostearate
  • beta carotene (color)

Wow, I had a chemistry set in 5th grade that had a lot of things that sounded like some of those items. It's actually mind-boggling to envision the industrial processes necessary to produce everything on that list -- not that it's entirely possible to do so. After all, among the list of ingredients are "natural and artificial flavors." Ever wonder what, exactly, those are?

Ever since developing a personal conviction a few years ago that following a raw vegan existence was the best lifestyle for me, I've lived somewhat in conflict with the day-to-day corporate business environment in which I make my living at the moment. As we've directly stated many, many times, we're in the process of changing all of that. But, making such a huge change takes a long time because careers are in many ways very anchoring. We may write more about that process because it's true that going raw (or, really, adopting any kind of diet outside of what most other people eat) can lead to significant changes in your life. Between Wendi and me, I think we've gone through pretty much all of them, and there's certainly value and relevance in sharing most of those things here. Today, though, I thought I'd share what I call my "$75 Salad Story."

In the business world, "networking" is among the more prevalent activities anyone does. It's pretty much always going to involve food , right? It's always a breakfast briefing, meeting a client over lunch, or attending a dinner party (complete with a cocktail hour). ?The deck is more or less stacked against you at these things because, let's face it, they're usually set up to provide what most people perceive as a pleasant experience. And, quite often, that means a certain degree of culinary decadence / indulgence -- invariably at venues that have never heard of raw chocolate or raw apple pie (which, to me, is 10x more appealing and exciting than the ubiquitous "chocolate fountain").

Day 9: It's the final day of Navratri, often the largest day of celebration. On this day in India new businesses are started, children begin their formal education if they are at the right age, and past regrets (and many times debts) are left behind. It's a new beginning, fresh start, and is celebrated as such. Today, Pure Jeevan is celebrating in a big way, too!

Yesterday, Jim handed in his resignation where he works. He was closing old books, imagining new ones, and today markes his first step of his new life. He gave the office one month's notice, after which he'll be here in Portland. Our new life has officially begun!

Jim here... Okay, the title and graphic, above, may be a bit silly, as are a few of the remarks I made in the video, below. But, within this rather odd piece a few hopefully noble and economical ideas exist -- especially the ridiculously simple and obvious notion about reusing glass beverage bottles. I'm embarrassed to have lived on this planet for so long and not to have adopted this fun and environmentally friendly practice much sooner.

We really do take things like glass containers for granted, when we probably shouldn't. Their ubiquity aside, it still takes a fair amount of energy and resources to make a single glass bottle. On the mass scale that they're made, they're obviously super cheap. But, if you had to start from scratch, it would take ages to make a single one, so we should at least appreciate them more and do all we can to make their continued existence as sustainable as possible.

April 13, 2008

I noticed that since I ve been eating only mono meals, I seem to be consistently sleeping eight hours a night, as opposed to nine, or more. It s a dreary day today, yet I don t feel like I m tired or down, which is how I normally feel when there s not enough sunshine.

And you thought Apple Cider Vinegar was tough to pin down ? Ever come across the whole fluoride controversy

A Google search on "fluoride" returns 6,300,000 results.

A Google search on "fluoride toothpaste" returns 246,000 results.

Do you need to be 100% raw to release excess weight and regain your health There's no difinitive answer for that question because we are all unique. Sure, our bodies function pretty much the same way, but there are still enough differences that make it difficult to answer a question like that for it to be true for every single individual.

Most of us have heard of, or know, someone who doesn't eat a healthy diet, who smokes cigarettes and/or drinks alcohol, doesn't get enough rest, and also lives a stressful life---yet that person still has a healthy body and is over 80 years old. People like that seem to have resiliency built into their genes. Sure, who knows how long a person with such resilient genes could live or how vibrant a life that person could enjoy with a healtheir lifestyle. But, the fact remains that it seems no matter what a person's lifestyle is like, if you are born with resilient genes you are pretty much invincible to most illnesses.

A majority of the population isn't born with such impressively hardy genes, however. Most bodies can withstand the stresses of an unhealthy lifestyle until middle age. At that point, however, the body begins to show signs of ill health (excess weight gain, aches and pains, and the start of many diseases such as diabetes or high blood pressure). For a majority of those individuals, some healthy lifestyle changes can make a huge difference. Many individuals regain their health simply by changing their diets to include less fat and more vegetables, and by increasing their amount of exercise. Sure, it's a bit of work to make such changes, but if many people are committed to improving their health those simple changes can make a drastic difference in their lives.

As promised, here's today's herbal installment, a video on Oregano Oil! Verdict: It's strong, for sure, but it's not as bad as I thought it was going to be!

To keep all of you inspired while we are away, we've asked some

remarkable individuals to share their raw food stories with you. Enjoy!

... just a quick interruption of "Crazy Week" to do two things:

1. Congratulate Natural Zing on their 8th year in business!