Know Any Literary Animal Lovers?

Hi there PureJeevan readers! We wanted to let you know that Jim's new novel CHROO is available on Amazon. It's a crazy adventure involving a billionaire heiress, her Chihuahua BFF ("Chroo") and a host of human and animal characters. Find out more on Amazon! Here are some links:




Ever since developing a personal conviction a few years ago that following a raw vegan existence was the best lifestyle for me, I've lived somewhat in conflict with the day-to-day corporate business environment in which I make my living at the moment. As we've directly stated many, many times, we're in the process of changing all of that. But, making such a huge change takes a long time because careers are in many ways very anchoring. We may write more about that process because it's true that going raw (or, really, adopting any kind of diet outside of what most other people eat) can lead to significant changes in your life. Between Wendi and me, I think we've gone through pretty much all of them, and there's certainly value and relevance in sharing most of those things here. Today, though, I thought I'd share what I call my "$75 Salad Story."

In the business world, "networking" is among the more prevalent activities anyone does. It's pretty much always going to involve food , right? It's always a breakfast briefing, meeting a client over lunch, or attending a dinner party (complete with a cocktail hour). ?The deck is more or less stacked against you at these things because, let's face it, they're usually set up to provide what most people perceive as a pleasant experience. And, quite often, that means a certain degree of culinary decadence / indulgence -- invariably at venues that have never heard of raw chocolate or raw apple pie (which, to me, is 10x more appealing and exciting than the ubiquitous "chocolate fountain").

"My biggest problems are starches... I grew up with them so they are emotional comfort foods."

Well, it's great that you already understand that your desire for starches is mostly coming from an emotional connection with those foods. You're already much more aware of your body and its cravings than many others who are trying to lose weight.

If you have a strong connection with starches, then go ahead and eat them in the beginning of your journey to better health. Simply start by adding more and more fresh, raw, water-rich fruits and vegetables. The more you consume healthy fruits and vegetables, the more your body will begin to crave them (no kidding!! You will actually one day crave a salad as much as you're craving starches right now!).

Jim here... While browsing a thrift shop for a smaller belt yesterday, I was reminded to make a few quick points here at our blog about the raw food diet and weight loss.

Many people are initially drawn to raw foods for the weight loss aspect of this lifestyle. Where most other diets ultimately fail in this area, raw foods usually brings wild success. So, for anyone considering a raw foods diet specifically for the purpose of weight loss, here are a few quick tips centered around the theme of "letting go of your expectations."? You may be wondering, "Why should I let go of my expectations for weight loss " Well, here are two big reasons:

Hey everyone!? Just one long weekend left for Wendi and KDcat to (frantically) pack for their cross-country roadtrip. Yep, Monday night I'm dropping them on that midnight train to Portland. Wait until you see the spread of trip-snacks they're taking along. (We took some pictures of the raw foods smorgasbord sent by our generous snack sponsor, Natural Zing).

Today, since it's fun-filled Friday, I thought I'd share a little tale of frustration (although meant in kind of a funny way) relating to my own diet. You may have read my mini-manifesto a few weeks ago about my recent quest for simplicity. Well, Wendi and I have both largely maintained that kind of existence for a while now -- especially when it comes to the breakfast smoothies (pineapples galore!) and lunch salads. I have to admit that my energy seems to be trending upward very nicely!

Wow, so much happened in Chicago that it's taking literally weeks to show it all to you!? But, hey, it's also a lot of fun to share this stuff. Wasn't that a great talk yesterday with Kathy and Danny Living !? If you haven't seen it, definitely scroll down and watch!

Here's another one for you. Meet Hatice Yavuz, co-owner along with Chef Mehmet Ak of Cousin's Incredible Vitality, another great raw destination in the Windy City. "Hatice" is a Turkish name, in case you're wondering. The "c" is pronounced like a "j" -- so, her name sounds like "huh-TEE-jay." Our interview with her ran a little long, so I'm going to have to break it into two parts. Here's part one:

Today for "Take the Time Tuesday," we'd like you to take the time to meet Mimi Kirk, whom many of you may know as the winner of PETA's "Sexiest Vegetarian Over 50" contest last fall. If you're interested in longevity, and how diet influences the way we look, act, think, and exist, then you'll definitely want to listen closely to what this vibrant woman, who is 71 years young, has to say. We spoke with Mimi for nearly an hour this weekend, and are happy to share her inspiring interview with all of you. Below, you can listen right here, or download a podcast MP3 version.

Today we thought we'd introduce you to a common wild edible known as Purple Deadnettle (or, more dramatically, the Purple Archangel). Watch the video and let us know if it grows in your area, and if you've tasted it!

I received some very sad news about the holistic doctor I've been seeing during my raw journey. Dr. Amy Ruth Stine died Saturday after a rock climbing accident. This news breaks my heart. Dr. Stine was an amazing woman and doctor. She was extremely intelligent, acutely in tune with how we are all connected and one, compassionate, loving, thoughtful, and had a gift of really getting to know each patient as an individual and friend.

It was with Dr. Stine's care that I was able to track my progress with the raw food diet. She encouraged me to follow my instincts (which were telling me that raw is the way), cheered me on with the many changes that I was going through (physically, mentally, spiritually, and emotionally) over the years, and told me many times that I inspired her! Imagine how wonderful that made me feel---to be inspiring someone as wonderful as Dr. Stine.

Day 9: It's the final day of Navratri, often the largest day of celebration. On this day in India new businesses are started, children begin their formal education if they are at the right age, and past regrets (and many times debts) are left behind. It's a new beginning, fresh start, and is celebrated as such. Today, Pure Jeevan is celebrating in a big way, too!

Yesterday, Jim handed in his resignation where he works. He was closing old books, imagining new ones, and today markes his first step of his new life. He gave the office one month's notice, after which he'll be here in Portland. Our new life has officially begun!

Welcome to the very first Take the Time Tuesday entry! What's Take the Time Tuesday, you may ask? Well, it's a time to meet someone special. Each Tuesday we'll introduce you to an individual or business we think might be of interest to you. So, who's in the spotlight for this very first Take the Time Tuesday entry? Pure Jeevan, of course!

Take the Time to Meet...

In a recent post we announced that we were interviewed by Rhio for her Hooked on Raw with Rhio radio show that airs on NY Talk Radio (formerly known as Tribeca Radio). Rhio is an amazingly talented woman; we encourage you to check out her Rhio's Raw Energy site that has a lot of helpful information about the raw and living foods lifestyle.

Rhio talked with us about all of the projects we've been working on. She was particularly fond of the All Raw Directory, but she was also thrilled about our cross-country raw food tour and the raw food publishing company that we'll be starting in the near future. She asked us about our successes with the raw food diet, about our daughter, and so much more. If you have the time, we'd love for you to listen to the interview and let us know what you think! It was our first professional interview and we enjoyed it!

Here's a link to check out interviews that Rhio has conducted: Hooked on Raw with Rhio/NY Talk Radio.